I was part of a nimble Creative team dedicated to developing and refining compelling visual experiences to further the quality of the experience Publix provides it's customers. We worked quickly and collaboratively to conceive, create and present innovative solutions, keeping Publix first-in-class in the rapidly changing super market industry.

• Develop and execute relevant, unique creative concepts which align with creative strategy and communicate the company brand
• Extend conceptual ideas and build engagement with compelling design and marketing solutions that support business objectives
• Direct photo and video shoots, as well as provide illustration, motion and digital components for package design, point of purchase, collateral, advertising and digital
• Participate in discussions about creative strategy, design presentations for Creative leadership, and elements for team initiatives
• Provide directions and foster personal growth to additional creative resources who contribute to the development of a project

• Launched strategy to increase brand awareness and improve online conversion to sale for $25M telecom company
• Concept, write and design technical data sheets, brochures, requests for proposals, brochures, print advertising campaigns; design trade show exhibitions and environmental signage
• Collaborate with internal and external sales teams to generate relevant content
• Redesigned corporate website to E-commerce site, effectively combining three channels while boosting sales and brand recognition
• Create and manage E-commerce campaigns and all social network accounts

• I partnered with national and local clients to connect them with new audiences
• Concepted, wrote, designed and produced print advertisements and marketing materials such as brochures, booklets, flyers, and posters
• Designed environmental signage and apparel
• Provided copywriting, and oversaw color proofing, production and printing for all goods
• Wrote and designed websites (both E-commerce and traditional)
• Worked with a team to provide content creation and social media management; created banner and other online advertisements
Accounts: Xerox, Citibank, Ringling College of Art and Design, Harper Collins, Bloomsbury, Simon & Schuster, Virginia Commonwealth University, Boksa Marine Design, Aero Dyne, Office Movers of Florida, Solomon Law Group, Nuts.com, The Southern Barn, Solution Source, Canopy Cove Clinic, Shatter Shield Security, Davenport's Daily Delights, Safe Step, Sunesta, among others.

• By repositioning existing brands with targeted marketing, brand awareness soared
• Using strategic research to drive marketing and design, start ups were positioned as emerging leaders in their industries
• Increased exposure resulted in increased sales; for example, Boksa Marine Design’s sales increased over 400% in three years time thanks to our efforts

• Managed Creative team at this e-commerce retailer of educational products
• Created and managed direct response print and e-commerce channels
• Designed direct mail catalogs and direct response marketing brochures; worked closely with merchandiser to select quality goods
• Designed retail packaging
• Conceptualized, wrote, and designed print ads as well as online advertising and email marketing across three brands
• Collaborated with marketing, sales, education, merchandising and distribution teams
• Directed photo shoots and handled all photo retouching
• Trade show exhibition design and data sheet design for line of wholesale products
• Maintained vast visual library for three lines of business

Accomplishments
• Improved and stewarded brand position
• Increased sales through direct mail catalog dramatically, from $4M to $13M
• Increased sales through e-commerce platform 60%
• Helped design and deploy large scale visual library cataloging system
• Gained access to advertise in nation’s largest print publications thanks to targeted brand redesign, increasing Sinclair’s mailing list by 100,000+ names
• Designed and launched a line of private labeled products; placed products in America and Canada’s largest drugstores, furthering Sinclair’s reputation as a leader in its industry

Senior Designer for Henry Holt & Company's popular Books for Young Readers department. While helping facilitate the company's move into the digital age, I led a young, energetic team in creating award-winning designs for some of the bestselling books in this global publisher's history.

• Design jackets and interiors of board books, picture books and novels
• Design and write advertisements for publications
• Perform research and market strategy
• Manage small creative team
• Collaborate with marketing and sales teams
• Collaborate with authors and illustrators
• Pre- and post-production processes, including on-press color correction

Accomplishments
• Winner of New York Book Award for Best Design for Young Adults
• Turn the hard work of authors and illustrators into beautiful, fun books which stand out on bookseller and library shelves, notably of the Bill O’Reilly books
• Increase sales both in print and e-book arenas
• Handle an ever-increasing list of titles, managing design, edits and corrections on time, every time
• Seeing books through from inception to finished products

Communication Designs: Graphic Design / Illustration; minor in Lithography