Showcase & Discover Creative Work

Mo Saad

Design Director

New York, NY, USA
Design Thinker. Brand Enthusiast. Innovation Seeker. Dreamer. Adventurer. Listener. Trend Forecaster. Connector. Generator. Blogger. Thought Provoker. Social Media Addict. Believer in good and greatness... All in the hopes of inspiring worthier human experiences.
Riyadh, Saudi Arabia
Oct 2014Present
Design Director
Heading up the design team in our Riyadh offices and leading the charge on Brand Guardianship for STC (Saudi Telecom Company)

• Involved in repositioning STC and in the creation of an updated visual identity system
• Leading Brand Education Workshops and Brand Inductions with multiple agencies and internal business units
• New Business Development
New York, NY, USA
Jul 2012Aug 2014
Art Supervisor
New York, NY, USA
Dec 2011Jun 2012
Design Director | Branding
• Development of brand strategy and visual identity
• Conducting of positioning, personality and naming workshops
• Brandscape auditing and analysis
• Clients Include: NABISCO, Air Canada, Nestle, SeaWorld Parks & Entertainment, Merck, Vivus
New York, NY, USA
Jan 2010Feb 2011
Senior Art Director
• Brand Launch: Herceptin (Genentech BioOncology) for Breast and Gastric Cancer
• Brand Launch: Quill (Angiotech Pharmaceuticals) tissue-closure device
• New Business: Concept development and pitches
• Managed and delegated to freelance and junior designers
New York, NY, USA
Sep 2010Jul 2011
Masters of Professional Studies (MPS), Branding
San Diego, CA, USA
The Art Institute of California - San Diego
BS, Graphic Design
Awards & Recognition
Mar 2011
FUSE University
Winner of FUSE University Identity Design Competition
Contributing Writer
"Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands" by Debbie Millman
Achievement in Audio/Visual
National Student Advertising Competition (AAF)
First Place / Brand Identity
Annual AIGA San Diego Student Portfolio Review
Best Graduating Portfolio
The Art Institute of California / Graduate Portfolio Show
Award for Student Leadership
Presented by the Art Institute of California
Short Film Student Choice Award
Presented by the UNESCO short film entry into “Lebanon: Of Heritage and Man”, a yearly short film student competition
Community Service Award
Presented by International College for exceptional involvement in community service
IC Spirit Award
Awarded by the Parents' Committee of International College for tolerance and understanding of differences, support of peers, involvement in student life and respect of school and community
English (Native), French (Conversational), Arabic (Native)
Art Direction, Brand Strategy, Design Management, Interactive Art Direction, Visual Identity Design