Mo Saad

Creative Director, Branding

Dubai, United Arab Emirates
Design Thinker. Brand Enthusiast. Innovation Seeker. Dreamer. Adventurer. Listener. Trend Forecaster. Connector. Generator. Blogger. Thought Provoker. Social Media Addict. Believer in good and greatness... All in the hopes of inspiring worthier human experiences.

Work Experience

Joie Design

Creative Director, Branding

March 2016 - Present Dubai, United Arab Emirates


Freelance Design Director

Conceptualization, development and implementation of 5* Luxury Hotel brand for Dubai and India
January 2016 - Present Dubai, United Arab Emirates

The Brand Union

Freelance Design Director

Brand refresh and development of brand guidelines, applications and activations for high-profile UAE-based leading global marine logistics brand
November 2015 - January 2016 Dubai, United Arab Emirates


Design Director

Heading up the design team in our Riyadh offices and leading the charge on Brand Guardianship for STC (Saudi Telecom Company)

• Involved in repositioning STC and in the creation of an updated visual identity system
• Leading Brand Education Workshops and Brand Inductions with multiple agencies and internal business units
• New Business Development
October 2014 - Present Riyadh, Saudi Arabia

CDMi Connect

Art Supervisor

July 2012 - August 2014 New York, New York, United States

FCB Health

Design Director | Branding

• Development of brand strategy and visual identity
• Conducting of positioning, personality and naming workshops
• Brandscape auditing and analysis
• Clients Include: NABISCO, Air Canada, Nestle, SeaWorld Parks & Entertainment, Merck, Vivus
December 2011 - June 2012 New York, New York, United States

Flashpoint Medica

Senior Art Director

• Brand Launch: Herceptin (Genentech BioOncology) for Breast and Gastric Cancer
• Brand Launch: Quill (Angiotech Pharmaceuticals) tissue-closure device
• New Business: Concept development and pitches
• Managed and delegated to freelance and junior designers
January 2010 - February 2011 New York, New York, United States


School Of Visual Arts (SVA)

Masters of Professional Studies (MPS), Branding

September 2010 - July 2011 New York, New York, United States

The Art Institute Of California - San Diego

BS, Graphic Design

2003 - 2006 San Diego, California, United States


English (Native),
French (Conversational),
Arabic (Native),


FUSE University

Winner of FUSE University Identity Design Competition


Contributing Writer

"Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands" by Debbie Millman


Achievement In Audio/Visual

National Student Advertising Competition (AAF)


First Place / Brand Identity

Annual AIGA San Diego Student Portfolio Review


Best Graduating Portfolio

The Art Institute of California / Graduate Portfolio Show


Award For Student Leadership

Presented by the Art Institute of California


Short Film Student Choice Award

Presented by the UNESCO short film entry into “Lebanon: Of Heritage and Man”, a yearly short film student competition


Community Service Award

Presented by International College for exceptional involvement in community service


IC Spirit Award

Awarded by the Parents' Committee of International College for tolerance and understanding of differences, support of peers, involvement in student life and respect of school and community



Art Direction, Brand Strategy, Branding, Creative Direction, Design Direction, Design Management, Interactive Art Direction, Visual Identity Design,