Showcase & Discover Creative Work

Mo Saad

Design Director

New York, NY, USA
Design Thinker. Brand Enthusiast. Innovation Seeker. Dreamer. Adventurer. Listener. Trend Forecaster. Connector. Generator. Blogger. Thought Provoker. Social Media Addict. Believer in good and greatness... All in the hopes of inspiring worthier human experiences.

Work Experience

Lambie-Nairn

Design Director

Heading up the design team in our Riyadh offices and leading the charge on Brand Guardianship for STC (Saudi Telecom Company)

• Involved in repositioning STC and in the creation of an updated visual identity system
• Leading Brand Education Workshops and Brand Inductions with multiple agencies and internal business units
• New Business Development
October 2014 - Present Riyadh, Saudi Arabia

CDMi Connect

Art Supervisor

July 2012 - August 2014 New York, New York, United States

FCB Health

Design Director | Branding

• Development of brand strategy and visual identity
• Conducting of positioning, personality and naming workshops
• Brandscape auditing and analysis
• Clients Include: NABISCO, Air Canada, Nestle, SeaWorld Parks & Entertainment, Merck, Vivus
December 2011 - June 2012 New York, New York, United States

Flashpoint Medica

Senior Art Director

• Brand Launch: Herceptin (Genentech BioOncology) for Breast and Gastric Cancer
• Brand Launch: Quill (Angiotech Pharmaceuticals) tissue-closure device
• New Business: Concept development and pitches
• Managed and delegated to freelance and junior designers
January 2010 - February 2011 New York, New York, United States

Education

School Of Visual Arts (SVA)

Masters of Professional Studies (MPS), Branding

September 2010 - July 2011 New York, New York, United States

The Art Institute Of California - San Diego

BS, Graphic Design

2003 - 2006 San Diego, California, United States

Languages

English (Native),
French (Conversational),
Arabic (Native),

Awards

FUSE University

Winner of FUSE University Identity Design Competition

201103

Contributing Writer

"Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands" by Debbie Millman

2011

Achievement In Audio/Visual

National Student Advertising Competition (AAF)

2006

First Place / Brand Identity

Annual AIGA San Diego Student Portfolio Review

2006

Best Graduating Portfolio

The Art Institute of California / Graduate Portfolio Show

2006

Award For Student Leadership

Presented by the Art Institute of California

2006

Short Film Student Choice Award

Presented by the UNESCO short film entry into “Lebanon: Of Heritage and Man”, a yearly short film student competition

2003

Community Service Award

Presented by International College for exceptional involvement in community service

2003

IC Spirit Award

Awarded by the Parents' Committee of International College for tolerance and understanding of differences, support of peers, involvement in student life and respect of school and community

2002

Skills

Art Direction, Brand Strategy, Design Management, Interactive Art Direction, Visual Identity Design,