Showcase & Discover Creative Work

Montserrat Ll. de Castellarnau

Creative Director

Palo Alto, CA, USA

Work Experience

Mona De Castellarnau

Founder & Creative Director

Mona de Castellarnau is a creative lifestyle brand which merges a love for design, cultures and craftsmanship with a unique contemporary visual language. The spirit of the brand is to create distinct luxury hand-finished goods that reflect timeless beauty, simplicity and authenticity.
May 2014 - Present California, United States


Creative Director

Lead global brand’s rebranding and creative direction within product, marketing and sales. Direct team of designers and external creative partners implementing the new brand identity on mobile applications, web products, and creating unique brand off-line experiences.
September 2013 - May 2014 Palo Alto, California, United States

Shiseido Group USA / Bare Escentuals

Contract Senior Global Art Director

Lead global creative direction and identity design of bareMinerals brand across multiple touchpoints, including retail design, lifestyle/product photography, ad campaigns, marketing communications, product and packaging design. Responsible for global brand consistency across all platforms and implementation of new brand identity.
November 2012 - September 2013 San Francisco, California, United States

Lomographic Society International

Creative Director

Lead global creative direction of Lomography’s products and brand identity from concept to completion.
Built up product and consumer experience throughout flagship stores, online and distribution channels worldwide.
Responsible for hiring, managing and mentoring the different creative departments totaling a thirty people organization, with five direct reports.
Supervised all aspects of the creative and production process for the areas of product development, graphic design, fashion, retail, architecture and exhibition design.
Directed product, fashion and graphic designers, art directors, copywriters, architects, developers and third party suppliers.
Successfully launched over twenty Lomography Gallery Stores in fourteen countries. Created brand collaborations with Urban Outfitters, Fred Perry, The Hudson’s Bay Company and film industry start-up MUBI.
October 2010 - May 2012 Vienna, Austria

Yummy Ink Creative

Contract Creative Director

Provided creative direction for customer-facing retail marketing materials and campaigns. Clients included Apple, Gap and Wrigley’s. Worked in photographic art direction, in-store motion signage, book design, exhibition and corporate identity projects. Scouted out trends and defined design language. Worked along with copywriters, photographers, art directors, digital printmakers and fine art photography galleries, as Adamson Editions Atelier.
February 2008 - October 2010 Palo Alto, California, United States

Steidl Verlag

Art Director/Editor in Chief

Responsible for the art direction, photography and brand imagery of the International Photography Program, featuring artists such as Robert Frank, William Eggleston and Nobel Prize winning authors Günter Grass and Halldór Laxness.
Managed the biannual photo-book catalogues, with over one hundred titles per season. Acted as principal liaison between artists, designers, museums, galleries, editors and curators.
Developed new concepts, themes and editorial directions, working directly with artists and publisher Gerhard Steidl on new book projects.
Provided art direction for the print production of different luxury brands including Chanel, Dior, Fendi, Lagerfeld Gallery, Hermès, Audi and Dom Pérignon, among others.
Supervised overall brand message from concept to completion, including print, packaging, advertising, events, PR, signage, style guide books, catalogues and fashion press kits.
Lead and managed creative and production teams as well as external agencies.
November 2004 - February 2008 Göttingen, Germany

Missing Sparky

Art Director

Worked with film director Pep Bosch in the creation of commercials, being involved throughout all phases of the film-making process. Defined cinematographic treatment, art direction, locations, casting and final edition. Created and managed digital archive of photographers, cinematographers and photography books for script reference. Met with agency creative teams to discuss campaigns and director’s proposals. Managed client relations and feedback process. Film editing of director’s showreel. Clients included Audi, BMW, Orbit, Visa and Volkswagen.
January 2001 - October 2004 Barcelona, Spain


Film Editor - Video and Motion Graphics

Produced Non-Linear projects ranging from commercials to music videos. Provided leadership for the creative development and implementation of video and motion graphics content. Managed creative development and production, maintaining all work flows, presentations, approval processes, schedules and budget management. Served as reference person for the video and motion graphics department, digital archive and Avid post-production support.
January 1999 - January 2001 Barcelona, Spain


Central Saint Martins College Of Art And Design

Print and Textile Design

June 2013 - August 2013 London, United Kingdom

London College Of Fashion

Luxury Brand Management and Product Design

2010 - 2010 London, United Kingdom

Stanford University

Managing Innovation: Design-Driven-Innovation

2010 - 2010 Palo Alto, California, United States

Universitat Ramon Llull

BA in Visual Communication Design

1995 - 1999 Barcelona, Spain


Spanish (Native),
English (Fluent),
German (Fluent),
French (Beginner),


Maison & Objet, Paris

The Inspirations Itinerary & Trends for 2013/14. Lomography's "Wild Love" Valentine's Edition Cameras, 2012.



Brand & Identity Management, Color Theory, Creative Direction, Exhibition & Retail Design, Photography & Film, Product Design, Product Development,



AD México, Conde Nast Traveller UK, Vogue (Japan, Paris, Italy, UK), Teen Vogue US, Vanity Fair, Elle, Harper’s Bazaar, V Magazine, Travel and Leisure, InStyle, American Photo, Photo +, Ginza Magazine, Milk Hong Kong, Marie Claire, Madame Figaro, Milk Magazine, San Francisco Girl by Bay, Nordic Design, French By Design, etc.


Lomo Life - The Future is Analog. Book published by Thames & Hudson, London

Gold & Silver - New Metallic Graphics. Book published by Victionary, Hong Kong


Selected to be part of "designjunction2015" during London Design Festival | London, UK

Selected to be part of NY NOW | Accent on Design® | January 2016