Montserrat Ll. de Castellarnau

Creative Director

Palo Alto, CA, USA

Work Experience

Mona De Castellarnau

Founder & Creative Director

Founded MDC, a creative lifestyle brand which merges a love for design, cultures and craftsmanship with a unique contemporary visual language. Led all areas of the company including concept development, brand, product design, supply chain research, manufacturing, marketing, communications, sales channels, logistics, customer experience, etc. Attended the NY Now trade show and worked with Capsule NY Show, among others. The spirit of the brand is to create distinct luxury hand-finished goods that reflect timeless beauty, simplicity and authenticity.
May 2014 - Present California, United States

Tunein

Creative Director

Partnered with the VP of Product and Marketing to set the new creative vision for the brand. Worked with the product, marketing, and sales teams, bringing the brand to life through unique physical experiences and partnerships. Managed the in-house design team and external creative partners to implement the new brand identity across all retail touch points: 2D, motion graphics, on-device demos, online/offline creative assets. Supported the marketing team on worldwide events such SXSW, CES and MWC. Selected and worked with Wieden+Kennedy on the global brand strategy and with Rapt Studio for the new HQ offices, as well as other projects.
September 2013 - May 2014 California, United States

Shiseido Group USA / Bare Escentuals

Senior Global Art Director (Contract)

Provided global creative direction of bareMinerals brand across multiple touchpoints, including retail design, lifestyle/product photography, print + digital marketing, product, packaging and visual merchandising design. Responsible for global brand consistency across all platforms and beauty categories (foundation, color and tools). Building and overseeing a new team of art directors, designers, illustrators, producers, and production artists dedicated to bareMinerals brand development.
November 2012 - September 2013 California, United States

Lomographic Society International

Creative Director

Led global creative direction of Lomography’s products and brand identity from concept to completion. Built up product and consumer experience throughout flagship stores, online presence and distribution channels worldwide. Responsible for hiring, managing and mentoring the different creative departments totaling a thirty people within the global in-house design team. Supervised all aspects of the creative and production process for the areas of product development, graphic design, fashion, retail, architecture and exhibition design. Directed product, fashion and graphic designers, art directors, copywriters, architects, developers and third party suppliers. Worked with Asia Pacific offices, providing guidance to designers and the cross-functional team of design professionals in China. Successfully launched over twenty Lomography Gallery Stores in fourteen countries. Created brand collaborations and venue partnerships with Urban Outfitters, Puma, the Hudson’s Bay Company, Times Square (Hong Kong), Selfridge’s (London), Colette (Paris), MuseumsQuartier (Vienna), MoMA (NY), Cannes Film Festival, Coachella, SXSW and film start-up MUBI.
October 2010 - May 2012 Austria

Yummy Ink Studio

Creative Director Consultant

Provided creative direction for customer-facing retail marketing materials and campaigns. Clients included Raygun Studio for Apple, GAP, J&J and Wrigley’s. Worked in photographic art direction, in-store motion signage, book design, exhibition design and corporate identity projects. Defined design language, working along with photographers, art directors, developers, digital printmakers and fine art photography galleries, as Adamson Editions Atelier.
February 2008 - October 2010 California, United States

Steidl Verlag

Art Director/Editor in Chief

Responsible for the art direction, photography and brand imagery of the International Photography Program, featuring artists such as Robert Frank, William Eggleston and Nobel Prize winning authors Günter Grass and Halldór Laxness. Managed the biannual photo-book catalogues, with over one hundred titles per season. Acted as principal liaison between artists, designers, museums, galleries, editors and curators. Developed new concepts, themes and editorial directions, working directly with artists and publisher Gerhard Steidl on new book projects. Provided art direction for the print production of different luxury brands including Chanel, Dior, Fendi, Lagerfeld Gallery, Hermès, Audi and Dom Pérignon, among others. Supervised overall branding from concept to completion, including print, packaging, advertising, events, PR, signage, style guide books, catalogues and fashion press kits. Lead and managed creative and production teams as well as external agencies.
November 2004 - February 2008 Germany

Missing Sparky

Art Director

Worked with film director Pep Bosch in the creation of commercials, being involved throughout all phases of the film-making process. Defined cinematographic treat- ment, art direction, locations, casting and final edition. Created and managed digital archive of photographers, cinematographers and photography books for script refer- ence. Met with agency creative teams to discuss campaigns and director’s proposals. Managed client relations and feedback process. Film editing of director’s showreel. Clients included Audi, BMW, Orbit, Visa and Volkswagen.
January 2001 - October 2004 Spain

Mediapro

Film Editor - Video and Motion Graphics

Produced Non-Linear projects ranging from commercials to music videos. Provided leadership for the creative development and implementation of video and motion graphics content. Managed creative development and production, maintaining all workflows, presentations, approval processes, schedules and budget management. Served as reference person for the video and motion graphics department, digital archive and Avid post-production support.
January 1999 - January 2001 Spain

Education

Central Saint Martins College Of Art And Design

Print and Textile Design

June 2013 - August 2013 London, United Kingdom

London College Of Fashion

Luxury Brand Management and Product Design

2010 - 2010 London, United Kingdom

Stanford University

Managing Innovation: Design-Driven-Innovation

2010 - 2010 Palo Alto, California, United States

Universitat Ramon Llull

BA in Visual Communication Design

1995 - 1999 Barcelona, Spain

Languages

English (Fluent),
German (Fluent),
Spanish (Native),
French (Beginner),

Awards

NY Now

Selected to be part of NY NOW - Accent on Design® - New York, US

2016

Design Week Awards - London

Selected to be part of "Design Junction 2015" - London Design Festival, UK

2015

Maison & Objet, Paris

The Inspirations Itinerary & Trends for 2013/14. Lomography's "Wild Love" Valentine's Edition Cameras

2012

Cannes Lions

Cannes Lions | Gold, Silver and Shortlisted

2001

Skills

Brand & Identity Management, Color Theory, Concept Development, Creative Direction, Design Research, Design Strategy, Environmental Design, Exhibition & Retail Design, Experiential Design, Industrial Design, Photography & Film, Product Design, Product Design, Product Development, User Experience Design, Visual Merchandising,

Press/Publications

PRESS:

AD México, Conde Nast Traveller UK, Vogue (Japan, Paris, Italy, UK), Teen Vogue US, Vanity Fair, Elle, Harper’s Bazaar, V Magazine, Travel and Leisure, InStyle, American Photo, Photo +, Ginza Magazine, Milk Hong Kong, Marie Claire, Madame Figaro, Milk Magazine, San Francisco Girl by Bay, Nordic Design, French By Design, Lonny Magazine, Dolce Vita Diamond, etc.

PUBLICATIONS:

Lomo Life - The Future is Analog. Book published by Thames & Hudson, London

Gold & Silver - New Metallic Graphics. Book published by Victionary, Hong Kong