• working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief;
• gaining an understanding of the target audience and business that the advert is aimed at;
• meeting with the creative director and account managers before presenting ideas to clients;
• pitching ideas to clients;
• briefing other members of the creative team;
• working on location;
• attending meetings at production houses and with other directors;
• working in editing suites to oversee the finished product.

Clients: Qatar Tourism Authority, Aqua Park Qatar, Place Vendome, United Developers, International Bank of Qatar, The Pearl Qatar, Villaggio Mall, Muntajat, Sasol Synfuels, Education Above All, among many others.