Freelance Design Consultant
Leveraging a specialized set of skills, knowledge and experience, my primary responsibility is to help clients find design solutions that are simple, useful and effective.
Core Clients/Projects: MedAvail Technologies (Ascension, Blue Cross Blue Shield of Arizona, CareMore, Conestoga College, Express Scripts, Geisinger, Humber College, HCA Healthcare, Magenta Health, Medcan, PenguinPickUp, Rogers, Sam’s Club, Southlake Regional Health Centre, Walgreens), Redbox Canada (Loblaw, Petro-Canada, Safeway, Shoppers Drug Mart, Tim Hortons, Walmart)
Other Clients/Projects: Audience Rewards, The Beauty Forecast, The Black & White Gallery, Brightroam, Broadway Education Alliance, Camp Broadway, Clarion Foundation, Garbett Design, Konzuk Metalwear, Lancier Design & Marketing Communications, Lavalife, N5R Realty Advisors, Nederlander Organization, Newtopia, NSCAD University, Ove Design & Communications, ProPurchaser, Publicis Canada, RentMyPlace, SiteShuffle, Suzy Conn Musical Theatre Writer, Wifidelity
My primary responsibility as the creative/studio lead is to work directly with client representatives and production teams on branding projects from the first design brief straight through to final art and production.
Clients/Projects: Cameron Stewart LifeScience (Bayer, Eli Lilly, Merck, Pfizer, RxHelp), First Affiliated, The Friendly Butcher, Grapevine Executive Recruiters, Kahnert's Furs + Outerwear, MedAvail Technologies, Ron Carroll Real Estate Representative
Working closely with the senior marketing team, my primary responsibility was to help develop and launch the Microsoft HealthVault platform while envisioning a new generation of online health applications for both enterprise- and consumer-based users.
Clients/Projects: Microsoft Amalga, Microsoft HealthVault
- May 2009
Redmond, Washington, United States
Working closely with the senior marketing team, my primary responsibility was to help design and implement a new online user experience for the entire Points.com Web site.
Clients/Projects: AirIncentives, American Airlines, Points.com
- November 2006
Toronto, Ontario, Canada
In addition to working with a number of smaller clients, my primary responsibility was to help lead the design and implementation of environmental graphics, signage, and other branded communication materials for a nation-wide network of Rogers Plus retail stores.
Clients/Projects: Kahnert's Furs + Outerwear, The Morris Law Group, Reach for the Rainbow Foundation, Rogers Wireless, SYN-X Pharma
- March 2004
Spencer Francey Peters (SFP)
Working closely with a wide range of blue-chip clients, my primary responsibility was to help design and implement new branding programs through the use of brand identity manuals, digital artwork, templates and a variety of other communication materials.
Clients/Projects: AGF Management, Alcan, BrandActive, Canada Post, Canadian National Institute for the Blind, Design Exchange, Direct Energy, Financial Planning Standards Board, FoodTrust of Prince Edward Island, Four Seasons Hotels and Resorts, IMAX Corporation, ING Canada, Kinectrics, Mount Sinai Hospital, OpenCola, Royal Ontario Museum, Smart & Biggar/Fetherstonhaugh, TD Waterhouse, Scotiabank, Spencer Francey Peters, Toronto Hydro Corporation, William Osler Health Centre
- April 2003
Toronto, Ontario, Canada