Catherine Lo
Creative Designer experienced in art direction, web design, user interface, and web development
New York, NY, USAI am a passionate creative designer & web developer with over eight years experience has proven ability to transform abstract concepts into impactful, eye catching media. Accustomed to working in a fast-paced, multi-faceted creative environment. Possess initiative, leadership ability, attention to detail to set strategic creative direction and execute successful project strategies. Able to design a wide range of creative from print, web, interactive co-branding marketing promotions, direct marketing landing pages to product UI/UX/Visual Designs for frontend, responsive, and mobile platforms.
Work Experience
Self-Employed
Product iOS UX/UI Designer
I currently consult for agencies, established businesses, startups in series A/B, and service individuals in need of creative work. I work with clients to help conceptualize their ideas, organize ux/ia of the product, execute, planning of their product design, and maintenance of the product after launch.
--------------------------------------------------------------
Projects that I am working on/have worked on:
--------------------------------------------------------------
Fox Now Watch App
• Allows user to tune into their favorite shows by watching via iPhone/iPad. Apple Watch app was developed to remind users of upcoming favorited shows.
ElderCheck iOS & Watch App
Healthcare App
• Pioneering new innovative technology like the Apple Watch to send 1-1 communication between elder and their caregiver with HIPPA compliant process. Created using Apple Watch OS 1.
• EOG Resources, Inc.- Petroleum & Natural Gas Company in Houston, Texas (Fortune 500) (NDA)
• Apple, Inc. - Apple Educational Content (NDA)
• Google Food - (NDA)
• GeoMarketing.com - News source for Location and Mobile Marketing Platform to connect CMO's and Sr. marketer's to today's mobile content. User Interface design for all pages.
• LollyWollyDoodle.com - Trendy and Unique personalized kids clothing.
User Interface Design.
• Primary.com - Brilliant Basics for Baby & Kids
User Interface Design.
• Viyet.com - Luxury Design Consignment Marketplace
All look and feel from the ground up. Wireframes, User Interface, Experience, and vendor portal backend systems.
• AllPaws.com -
PetSmart acquires AllPaws, a top online pet adoption platform to enhance adoption efforts on Oct 2016. I designed the iOS app, User Interface, User Experience, Marketing Collateral, Pitch Decks.
--------------------------------------------------------------
Projects that I am working on/have worked on:
--------------------------------------------------------------
Fox Now Watch App
• Allows user to tune into their favorite shows by watching via iPhone/iPad. Apple Watch app was developed to remind users of upcoming favorited shows.
ElderCheck iOS & Watch App
Healthcare App
• Pioneering new innovative technology like the Apple Watch to send 1-1 communication between elder and their caregiver with HIPPA compliant process. Created using Apple Watch OS 1.
• EOG Resources, Inc.- Petroleum & Natural Gas Company in Houston, Texas (Fortune 500) (NDA)
• Apple, Inc. - Apple Educational Content (NDA)
• Google Food - (NDA)
• GeoMarketing.com - News source for Location and Mobile Marketing Platform to connect CMO's and Sr. marketer's to today's mobile content. User Interface design for all pages.
• LollyWollyDoodle.com - Trendy and Unique personalized kids clothing.
User Interface Design.
• Primary.com - Brilliant Basics for Baby & Kids
User Interface Design.
• Viyet.com - Luxury Design Consignment Marketplace
All look and feel from the ground up. Wireframes, User Interface, Experience, and vendor portal backend systems.
• AllPaws.com -
PetSmart acquires AllPaws, a top online pet adoption platform to enhance adoption efforts on Oct 2016. I designed the iOS app, User Interface, User Experience, Marketing Collateral, Pitch Decks.
September 2014
- Present
New York, United States
Felix
Art Director
Yext was founded in 2006 as a local advertising business. In 2009, it had had moved to a billing model based on generating leads via a pay-per-call model. In August 2012, the company sold that business to IAC's CityGrid Media for $30M in order to focus on its listing update service, which became Felix.
• Art Director at a local advertising company Yext, acquired Yext Calls (Now Felix) for $30M by IAC
• Felix powers local commerce by connecting consumers with businesses using advanced speech recognition technology. Advertisers only pay when they receive a phone call from a new customer interested in doing business with them. Drives millions of measurable consumer transactions to our small businesses.
• Created on-boarding process for clients from the minute they sign up for our services to the last email they receive when they cancel. Retention of customer satisfaction is a priority.
• A “swiss army knife” of tasks not including branding, UX, Wire-framing, UI, Landing Pages, Marketing Strategy, Visual Design, Analyzing Data, Brand Recognition, and Print Collateral.
• Art Director at a local advertising company Yext, acquired Yext Calls (Now Felix) for $30M by IAC
• Felix powers local commerce by connecting consumers with businesses using advanced speech recognition technology. Advertisers only pay when they receive a phone call from a new customer interested in doing business with them. Drives millions of measurable consumer transactions to our small businesses.
• Created on-boarding process for clients from the minute they sign up for our services to the last email they receive when they cancel. Retention of customer satisfaction is a priority.
• A “swiss army knife” of tasks not including branding, UX, Wire-framing, UI, Landing Pages, Marketing Strategy, Visual Design, Analyzing Data, Brand Recognition, and Print Collateral.
February 2013
- September 2014
New York, United States
Lot18
Art Director
Lot18 began as a flash sale website for wines, with a business model similar to that of Gilt Groupe. The company initially focused on providing access to smaller, lesser-known wine producers. It later expanded its offerings to include large, well-known brands, as well as custom-produced wines. Lot18 secured over $42 million in funding.
In January 2013, Lot18 acquired the assets of Santa Rosa, Calif., based Tasting Room, which was founded by former Apple executive Tim Bucher, and had developed a system for creating sampler kits with 50 milliliter bottles. Tasting room now powers the Forbes Wine Club
• Lead UI/UX designer for iPhone and iPad Apps for ios5 & ios6
• Lead, manage, and design creative concepts for key brand, business, and product merchandising initiatives from conception to completion
• Works with Director of Marketing to plan workflow and strategy for seasonal campaigns and concepts
• Push the boundaries of the brand, and shows ownership of the product
• Introduce new concepts and focuses on industry trends and stays relevant in the market
+ Lot18 Mobile App Design 2013 featured on Behance Curated AppDesignServed Site: http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101
In January 2013, Lot18 acquired the assets of Santa Rosa, Calif., based Tasting Room, which was founded by former Apple executive Tim Bucher, and had developed a system for creating sampler kits with 50 milliliter bottles. Tasting room now powers the Forbes Wine Club
• Lead UI/UX designer for iPhone and iPad Apps for ios5 & ios6
• Lead, manage, and design creative concepts for key brand, business, and product merchandising initiatives from conception to completion
• Works with Director of Marketing to plan workflow and strategy for seasonal campaigns and concepts
• Push the boundaries of the brand, and shows ownership of the product
• Introduce new concepts and focuses on industry trends and stays relevant in the market
+ Lot18 Mobile App Design 2013 featured on Behance Curated AppDesignServed Site: http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101
May 2011
-
New York, United States
Yext
Art Director
Yext IPO on 4/13/2017 at $115.5M, Mkt Cap 1.19B
Yext is a New York City technology company that enables businesses to update location-related information on multiple websites from one place. Its platform also manages industry's ecosystem of maps, applications, social networks, directories and search engines, including Google and Apple. Its platform allows the businesses to store and manage information about their locations connected to its products. It offers products, such as PowerListings enables businesses to drive face-to-face and digital interactions.
When I joined, Yext had raised $65.8 million in funding and handled 950,000 location updates for 50,000 businesses. As of September 2016, Yext's subscriber base reached 800,000 business locations, publishing across a global network of 100+ publisher sites.
• Define and refine the Yext brand and web presence across all platforms. "All hands on deck" designing Print, UI, and Web
• Understand product specs and create wireframe, polished visual mockups, and interaction design
• Work with front end developers to complete the usability of the application and direct designs into functional code.
• Create clean and strong visuals for Direct Marketing Materials and design support for the company
Yext is a New York City technology company that enables businesses to update location-related information on multiple websites from one place. Its platform also manages industry's ecosystem of maps, applications, social networks, directories and search engines, including Google and Apple. Its platform allows the businesses to store and manage information about their locations connected to its products. It offers products, such as PowerListings enables businesses to drive face-to-face and digital interactions.
When I joined, Yext had raised $65.8 million in funding and handled 950,000 location updates for 50,000 businesses. As of September 2016, Yext's subscriber base reached 800,000 business locations, publishing across a global network of 100+ publisher sites.
• Define and refine the Yext brand and web presence across all platforms. "All hands on deck" designing Print, UI, and Web
• Understand product specs and create wireframe, polished visual mockups, and interaction design
• Work with front end developers to complete the usability of the application and direct designs into functional code.
• Create clean and strong visuals for Direct Marketing Materials and design support for the company
September 2009
- May 2011
New York, United States
Linkstorm
Senior Interactive Designer
Linkstorm is an advertising technology company pioneering a new approach to online advertising with the premise that ads perform better for the advertiser when they are more useful to the customer.
Clients include: IBM, Cisco, Prudential, Sony, Land Rover, Nisan, Infiniti.
• Produced ad units and demos for display advertising to pixel-perfection, cross browser compatibility
• Enhanced performance of online advertising campaigns, tailored custom designs for client needs
• Executing extensive knowledge with CSS “sliding-doors” and behaviors in strict/trasitional/quirk modes
• Maintain and manage content updates for Linkstorm’s parent website
Clients include: IBM, Cisco, Prudential, Sony, Land Rover, Nisan, Infiniti.
• Produced ad units and demos for display advertising to pixel-perfection, cross browser compatibility
• Enhanced performance of online advertising campaigns, tailored custom designs for client needs
• Executing extensive knowledge with CSS “sliding-doors” and behaviors in strict/trasitional/quirk modes
• Maintain and manage content updates for Linkstorm’s parent website
September 2009
- June 2010
New York, United States
Vertro
Creative Project Manager & Lead Web Developer
Creative Project Manager & Lead Web Developer - March. 2008 to Present
• Provide leadership across 35+ verticals and direct management of web design/development team
• Analyzes data traffic conversion rates and establish clear solutions to low performance pages
• Improved conversion rates by 200% across landing pages and tripled distribution rates
• Provide art direction to Marketing/Product Development team for mini sites, advertorials and dynamic banner ads. Approves all creative produced; Landing pages, Flash animation, Rich-media banner ads
• Presents new campaign and marketing creative concepts to enhance sales and distribution of alot software
• Administered Quality Assurance standards across all pages and checking compliancy for Google & Yahoo
• Provide leadership across 35+ verticals and direct management of web design/development team
• Analyzes data traffic conversion rates and establish clear solutions to low performance pages
• Improved conversion rates by 200% across landing pages and tripled distribution rates
• Provide art direction to Marketing/Product Development team for mini sites, advertorials and dynamic banner ads. Approves all creative produced; Landing pages, Flash animation, Rich-media banner ads
• Presents new campaign and marketing creative concepts to enhance sales and distribution of alot software
• Administered Quality Assurance standards across all pages and checking compliancy for Google & Yahoo
March 2008
- October 2009
New York, United States
Playboy
Senior Online Media Developer
Partial list of clients: Patron, Sauza Hornitos, Sony Entertainment, HBO, Columbia Pictures, and LionsGate Films
Senior Online Media Developer - July. 2007 – March. 2008
• Design and develop creative materials based on the needs of Playboy’s clients.
• Self Manage ongoing projects from start to finish ensuring the client’s highest level of satisfaction
• Design and implement marketing and advertising ads in dynamic html and flash
• Assist the Art Director in completing post-production materials and develop illustrations for logos/ licensing
Senior Online Media Developer - July. 2007 – March. 2008
• Design and develop creative materials based on the needs of Playboy’s clients.
• Self Manage ongoing projects from start to finish ensuring the client’s highest level of satisfaction
• Design and implement marketing and advertising ads in dynamic html and flash
• Assist the Art Director in completing post-production materials and develop illustrations for logos/ licensing
July 2007
- March 2008
New York, United States
Education
Wine & Spirit Education Trust
Intermediate Wine Certification Class
New York, New York, United States
School Of Visual Arts (SVA)
Continuing & Professional Studies 2008
2008
New York, New York, United States
University Of Maryland College Park
Art
College Park Scholar, Deans List
2002
- 2006
College Park, Maryland, United States
Languages
Chinese (Native),
Skills
Adobe Photoshop,
ActionScript 2,
Advertising,
Art Direction,
Creative Direction,
CSS/JAVA,
HTML,
Illustrator,
Mobile Design,
MYSQL Application Installation PHP Forums,
OS-Commerce/Magento,
Powerpoint,
Promotional Art,
SSL Final Cut Pro,
User Experience,
User Interface,
WordPress,
Specialties
Interaction Design, Visual Design, Mobile Applications, User Interface Design, Art Direction, Photography, Brand Identity, Branding, Photoshop, Illustrator, HTML, CSS, Wordpress, Adobe CS5, AfterEffects, Flash, Wordpress, InDesign, Os-commerce
Honors and Awards:
• Lot18 Mobile App Design 2013 featured on Behance Curated AppDesignServed Site: http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101
• LinkedIn concept design 2013 featured on Gizmodo and The Tech Block. http://gizmodo.com/5992407/even-linkedin-can-be-beautiful
• Photography and blog coverage for Meatopia Food Festival in NY was featured on Eater.com. http://blog.lot18.com/2012/09/i_survived_meatopia_2012_the_city_of_meat/
• Tribeca NYC Art Show - Showcased Portrait Photography at "Disrupting Expression" 2012
• Design featured on istockphoto.com 2007-2008
• Finalist in the Taiwanese Computer Association’s Logo Competition Jan. 2003
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2002
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2001
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2000
• LinkedIn concept design 2013 featured on Gizmodo and The Tech Block. http://gizmodo.com/5992407/even-linkedin-can-be-beautiful
• Photography and blog coverage for Meatopia Food Festival in NY was featured on Eater.com. http://blog.lot18.com/2012/09/i_survived_meatopia_2012_the_city_of_meat/
• Tribeca NYC Art Show - Showcased Portrait Photography at "Disrupting Expression" 2012
• Design featured on istockphoto.com 2007-2008
• Finalist in the Taiwanese Computer Association’s Logo Competition Jan. 2003
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2002
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2001
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2000
Clients:
WORKED WITH 2007 - Present:
Yext
Lot18
OPM
Nestle Coffee Mate
Cuervo Black
Kane & Lynch
Lionsgate Films
got2b Hair products
Hairclub for Men
HBO
Hitman
Jack Daniels
Jameson
Minicooper
Playboy SXSW
Patron
Pioneer
Hornitos
TNT
New Line Cinema
Shoot Em Up
Sirius Satellite Radio
Sony Pictures
Columbia Pictures
Superbad
NBC - The Office Season 3
NBA New Orleans All Star Game 2008
Walk Hard - The Dewey Cox Story
World Power Tour
Palms Casino
Smack Down Vs Raw 2008
The Girls Next Door
Stoli Hotel
daft punk
Dimitri from Paris
T.I. vs T.I.P.
The Beasts of Eden
The Heavy
The Shins
Rethink Nola
Snap Interactive
Bank of the West
Broadband of America
Cialis
Constant Contact
Crocs
CVS/Pharmacy
Dell
Dove Men
E*Trade
Fidelity Investments
General Mills
Hampton Inn
Hilton Garden Inn
HP
HSBC
IBM
NYU SCPS Continuing Education
Nasonex
L.L. Bean
Old Navy
Prudential
Radio Shack
REI
Save the Children
TIAA Cref
T-Mobile
UPS
Walgreens.com
Xbox 360
Xerox
Actor - Parry Shen from MTV Films "Better Luck Tomorrow"
EunJungKim - NYC Makeup Artist
ReThink Nola – Equal Education for New Orleans Schools
DJ Neekola.com - International House DJ Website
BEFORE 2007:
• EM Models and Talent Agency NYC
• Miss USA 2003-2004
• Compcierage Hotel Services
• Flexcar - Rental Car Service
• Asian Snacktime E-Commerce Store
• Information Systems Network
• Aquatic Quality Association
• Daedalus Night Club VIDA Bar | AQUA Night Club
• DC Zen Promotions
• Singapore Bistro Restaurant
• Bubble Mix Restaurant
• Pho Saigon54 Restaurant
• Blue Fin Restaurant & Bar
• Nancy Chin Real Estate Loans
• Honda Owners of America
• A&M Event Planners
• Sun Dish Satellite Network
• Exhaust Source Imports
• Vivace Jewelry
• Tristate Technical College
• University of Washington - Shakina
• University of Maryland - Academic Scholars Program STS
• University of Maryland - Student Associations: Asian American Student Union, Black Student Union Korean, Chinese, Filipino, Multicultural Bicultural, F.U.E.L Asian Pacific American Conference, VASCON2004, VASCON2005, VASCON 2007
• Washington D.C. Walk-A-Thon, Texas Relay For Life
• Darryl Pitt.com – Meteorite Site
• Karen King Art.com Portfolio Exhibition Works
• Public Relation Promotions for: Jin Tha MC, B.D. Wong, Jo Koy REM Basketball Tournament, Inertia Band
• Big B Radio Station – Publicity Promotions for Asian American Artists including: Snacky Chan, Kailya Yu, Sophia Moon, Hungry Hooligans, Vudoo Soul, Kristine Sa,Far East Movement, Magnetic North, Natalise
Yext
Lot18
OPM
Nestle Coffee Mate
Cuervo Black
Kane & Lynch
Lionsgate Films
got2b Hair products
Hairclub for Men
HBO
Hitman
Jack Daniels
Jameson
Minicooper
Playboy SXSW
Patron
Pioneer
Hornitos
TNT
New Line Cinema
Shoot Em Up
Sirius Satellite Radio
Sony Pictures
Columbia Pictures
Superbad
NBC - The Office Season 3
NBA New Orleans All Star Game 2008
Walk Hard - The Dewey Cox Story
World Power Tour
Palms Casino
Smack Down Vs Raw 2008
The Girls Next Door
Stoli Hotel
daft punk
Dimitri from Paris
T.I. vs T.I.P.
The Beasts of Eden
The Heavy
The Shins
Rethink Nola
Snap Interactive
Bank of the West
Broadband of America
Cialis
Constant Contact
Crocs
CVS/Pharmacy
Dell
Dove Men
E*Trade
Fidelity Investments
General Mills
Hampton Inn
Hilton Garden Inn
HP
HSBC
IBM
NYU SCPS Continuing Education
Nasonex
L.L. Bean
Old Navy
Prudential
Radio Shack
REI
Save the Children
TIAA Cref
T-Mobile
UPS
Walgreens.com
Xbox 360
Xerox
Actor - Parry Shen from MTV Films "Better Luck Tomorrow"
EunJungKim - NYC Makeup Artist
ReThink Nola – Equal Education for New Orleans Schools
DJ Neekola.com - International House DJ Website
BEFORE 2007:
• EM Models and Talent Agency NYC
• Miss USA 2003-2004
• Compcierage Hotel Services
• Flexcar - Rental Car Service
• Asian Snacktime E-Commerce Store
• Information Systems Network
• Aquatic Quality Association
• Daedalus Night Club VIDA Bar | AQUA Night Club
• DC Zen Promotions
• Singapore Bistro Restaurant
• Bubble Mix Restaurant
• Pho Saigon54 Restaurant
• Blue Fin Restaurant & Bar
• Nancy Chin Real Estate Loans
• Honda Owners of America
• A&M Event Planners
• Sun Dish Satellite Network
• Exhaust Source Imports
• Vivace Jewelry
• Tristate Technical College
• University of Washington - Shakina
• University of Maryland - Academic Scholars Program STS
• University of Maryland - Student Associations: Asian American Student Union, Black Student Union Korean, Chinese, Filipino, Multicultural Bicultural, F.U.E.L Asian Pacific American Conference, VASCON2004, VASCON2005, VASCON 2007
• Washington D.C. Walk-A-Thon, Texas Relay For Life
• Darryl Pitt.com – Meteorite Site
• Karen King Art.com Portfolio Exhibition Works
• Public Relation Promotions for: Jin Tha MC, B.D. Wong, Jo Koy REM Basketball Tournament, Inertia Band
• Big B Radio Station – Publicity Promotions for Asian American Artists including: Snacky Chan, Kailya Yu, Sophia Moon, Hungry Hooligans, Vudoo Soul, Kristine Sa,Far East Movement, Magnetic North, Natalise
