Showcase & Discover Creative Work

Catherine Lo

Creative Designer experienced in art direction, web design, user interface, and web development

New York, NY, USA
I am a passionate creative designer & web developer with over five years experience has proven ability to transform abstract concepts into impactful, eye catching media. Accustomed to working in a fast-paced, multi-faceted creative environment. Possess initiative, leadership ability, attention to detail to set strategic creative direction and execute successful project strategies. Able to design a wide range of creative from print, web, interactive co-branding marketing promotions, direct marketing landing pages to product UI/UX/Visual Designs for frontend, responsive, and mobile platforms.

Work Experience

Self-Employed

UX/UI, Mobile, Product and Marketing Designer

I currently freelance on a contractual basis for agencies, established businesses, startups in series A/B, and service individuals in need of creative work. I work with clients to help conceptualize their ideas, organize ux/ia of the product, execute, planning of their product design, and maintenance of the product after launch.
September 2014 - Present New York, New York, United States

Felix

Art Director

Felix powers local commerce by connecting consumers with businesses at the moment they're ready to make a purchase. The way Felix works is deceptively simple - using advanced speech recognition technology, our advertisers only pay us when they receive a phone call from a new customer interested in doing business with them. Our next-generation product has been featured regularly in TechCrunch, The New York Times and The Wall Street Journal. In 2012, Felix's product was featured in Business Insider's "The Best Startup Pitches We've Ever Seen". Most importantly, every year we drive millions of measurable consumer transactions to our small businesses.

• Sole visual designer at a local advertising company acquired for $30M by IAC
• I work on wireframes, ux, ui, and small amount of frontend development. Pages are in responsive web format that needs to work on all media types.
• Created onboarding process for clients from the minute they sign up for our services to the last email they receive when they cancel. Retention of customer satisfaction is a priority.
• A “swiss army knife” of tasks not including branding, UX, Wireframing, UI, Landing Pages, Marketing Strategy, Visual Design, Analyzing Data, Brand Recognition, and Print Collateral.
February 2013 - September 2014 New York, New York, United States

Lot18

Art Director

• UI/UX designer for iPhone and iPad Apps for ios5 & ios 6
• Lead, manage, and design creative concepts for key brand, business, and product merchandising initiatives from conception to completion
• Works with Director of Marketing to plan workflow and strategy for seasonal campaigns and concepts
• Push the boundaries of the brand, and shows ownership of the product
• Introduce new concepts and focuses on industry trends and stays relevant in the market


+ Lot18 Mobile App Design 2013 featured on Behance Curated AppDesignServed Site: http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101
May 2011 New York, New York, United States

Yext

Art Director

• Define and refine the Yext brand and web presence across all platforms.
• Understand product specs to create wireframes, polished visual mockups & user interaction design. Provide creative direction to frontend & backend developers to complete the usability of the application and translate to functional code.
• Create clean and strong visuals for direct marketing materials & full design support
September 2009 - May 2011 New York, New York, United States

Linkstorm

Senior Interactive Designer

• Produced ad units and demos for display advertising to pixel-perfection, cross browser compatibility. Executing extensive knowledge with CSS "sliding-doors" and behaviors in strict/trasitional/quirk modes
• Created advertising campaigns with enhanced performance by tailoring custom designs for each client’s needs. Clients include: Xerox, LaQuinta, Hampton Inn, Dove Men, E-Trade, Liberty Mutual, LL Bean, T-Mobile, HP, Broadband of America, Nasonex, Sirius, Prudential, Old Navy, Forbes, IBM, NYU SCPS, Office Depot, RadioShack, StrideRite, UPS & TIAA-Cref
• Maintain and manage content updates for Linkstorm's parent website
September 2009 - June 2010 New York, New York, United States

Vertro

Creative Project Manager & Lead Web Developer

• Provided leadership across 35+ verticals and direct management of web design team. Presented new campaign and marketing creative concepts to enhance sales and distribution of alot software
• Analyzed data traffic conversion rates and establish clear solutions to low performance pages and improved conversion rates by 200% across landing pages & tripled acquisition
• Provided Art Direction to Marketing/Product Development team for mini sites, advertorials and dynamic banner ads. Approves all creative producted: Landing pages, Flash animation, Rich-media banner ads
• Administered Quality Assurance standards across all pages and checking compliancy for Google & Yahoo and testing for errors on cross-browers.
March 2008 - October 2009 New York, United States

Playboy

Senior Online Media Developer

• Design and develop creative materials based on the needs of Playboy's clients.
Partial list of clients: Patron, Sauza Hornitos, Sony Entertainment, HBO, Cuervo, Sirius, The Girls Next Door E!, WWE, Crown Royal, Hairclub for Men, Jameson, Stoli, World Poker Tournament, Columbia Pictures, Capitan Morgan and LionsGate Films
• Design custom & implement marketing takeovers & advertising ads in dynamic html and flash. Create packing and event print materials.
• Assist the Art Director in completing post-production materials and develop high level illustrations for logos/ licensing
July 2007 - March 2008 New York, New York, United States

Education

Wine & Spirit Education Trust

Intermediate Wine Certification Class

New York, New York, United States

School Of Visual Arts (SVA)

Continuing & Professional Studies 2008

- 2008 New York, New York, United States

University Of Maryland College Park

Art

College Park Scholar, Deans List
2002 - 2006 College Park, Maryland, United States

Languages

Chinese (Native),

Skills

Adobe Photoshop, ActionScript 2, Advertising, Art Direction, Creative Direction, CSS/JAVA, HTML, Illustrator, Mobile Design, MYSQL Application Installation PHP Forums, OS-Commerce/Magento, Powerpoint, Promotional Art, SSL Final Cut Pro, User Experience, User Interface, WordPress,

Specialties

Interaction Design, Visual Design, Mobile Applications, User Interface Design, Art Direction, Photography, Brand Identity, Branding, Photoshop, Illustrator, HTML, CSS, Wordpress, Adobe CS5, AfterEffects, Flash, Wordpress, InDesign, Os-commerce

Honors and Awards:

• Lot18 Mobile App Design 2013 featured on Behance Curated AppDesignServed Site: http://www.appdesignserved.co/gallery/Lot18-Mobile/5485101

• LinkedIn concept design 2013 featured on Gizmodo and The Tech Block. http://gizmodo.com/5992407/even-linkedin-can-be-beautiful

• Photography and blog coverage for Meatopia Food Festival in NY was featured on Eater.com. http://blog.lot18.com/2012/09/i_survived_meatopia_2012_the_city_of_meat/

• Tribeca NYC Art Show - Showcased Portrait Photography at "Disrupting Expression" 2012

• Design featured on istockphoto.com 2007-2008
• Finalist in the Taiwanese Computer Association’s Logo Competition Jan. 2003
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2002
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2001
• First Place in Washington D.C. Chinese Cultural & Diversity Website Contest Feb. 2000

Clients:

WORKED WITH 2007 - Present:
Yext
Lot18
OPM
Nestle Coffee Mate
Cuervo Black
Kane & Lynch
Lionsgate Films
got2b Hair products
Hairclub for Men
HBO
Hitman
Jack Daniels
Jameson
Minicooper
Playboy SXSW
Patron
Pioneer
Hornitos
TNT
New Line Cinema
Shoot Em Up
Sirius Satellite Radio
Sony Pictures
Columbia Pictures
Superbad
NBC - The Office Season 3
NBA New Orleans All Star Game 2008
Walk Hard - The Dewey Cox Story
World Power Tour
Palms Casino
Smack Down Vs Raw 2008
The Girls Next Door
Stoli Hotel
daft punk
Dimitri from Paris
T.I. vs T.I.P.
The Beasts of Eden
The Heavy
The Shins
Rethink Nola
Snap Interactive
Bank of the West
Broadband of America
Cialis
Constant Contact
Crocs
CVS/Pharmacy
Dell
Dove Men
E*Trade
Fidelity Investments
General Mills
Hampton Inn
Hilton Garden Inn
HP
HSBC
IBM
NYU SCPS Continuing Education
Nasonex
L.L. Bean
Old Navy
Prudential
Radio Shack
REI
Save the Children
TIAA Cref
T-Mobile
UPS
Walgreens.com
Xbox 360
Xerox
Actor - Parry Shen from MTV Films "Better Luck Tomorrow"
EunJungKim - NYC Makeup Artist
ReThink Nola – Equal Education for New Orleans Schools
DJ Neekola.com - International House DJ Website


BEFORE 2007:
• EM Models and Talent Agency NYC
• Miss USA 2003-2004
• Compcierage Hotel Services
• Flexcar - Rental Car Service
• Asian Snacktime E-Commerce Store
• Information Systems Network
• Aquatic Quality Association
• Daedalus Night Club VIDA Bar | AQUA Night Club
• DC Zen Promotions
• Singapore Bistro Restaurant
• Bubble Mix Restaurant
• Pho Saigon54 Restaurant
• Blue Fin Restaurant & Bar
• Nancy Chin Real Estate Loans
• Honda Owners of America
• A&M Event Planners
• Sun Dish Satellite Network
• Exhaust Source Imports
• Vivace Jewelry
• Tristate Technical College
• University of Washington - Shakina
• University of Maryland - Academic Scholars Program STS
• University of Maryland - Student Associations: Asian American Student Union, Black Student Union Korean, Chinese, Filipino, Multicultural Bicultural, F.U.E.L Asian Pacific American Conference, VASCON2004, VASCON2005, VASCON 2007
• Washington D.C. Walk-A-Thon, Texas Relay For Life
• Darryl Pitt.com – Meteorite Site
• Karen King Art.com Portfolio Exhibition Works
• Public Relation Promotions for: Jin Tha MC, B.D. Wong, Jo Koy REM Basketball Tournament, Inertia Band
• Big B Radio Station – Publicity Promotions for Asian American Artists including: Snacky Chan, Kailya Yu, Sophia Moon, Hungry Hooligans, Vudoo Soul, Kristine Sa,Far East Movement, Magnetic North, Natalise