Designer/ Integrated Creative Director /Brand and creative consultant
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Creative Director and creative advisor with experience in the advertising industry and several recognitions in festivals such as Cannes Lions, D&AD, London Festival, New York Festival, AI-AP, El Ojo, El Sol, Effie Awards, among others.

Claudia began her career as a graphic designer at the Museum of Modern Art de … Read More
Creative Director and creative advisor with experience in the advertising industry and several recognitions in festivals such as Cannes Lions, D&AD, London Festival, New York Festival, AI-AP, El Ojo, El Sol, Effie Awards, among others.

Claudia began her career as a graphic designer at the Museum of Modern Art de Bogotá. In 2006 she was hired at BBDO Colombia to work as junior art director, where she developed her creative potential until reached the position of Total Creative Director. During that period, she also created and lead campaigns for brands like Chevrolet, PepsiCo, and Frito Lay getting a notable creative and effective performance.

Between 2015 and 2017 She worked as Executive Creative Director in JWT Colombia. Leading diverse world winning projects as “The Life Saver Backpack”, “The Last Mask”, “The Breastfeed Mannequin”, “Nike equality signs “, along with some other campaigns that were highly awarded at creativity festivals.

Thanks to the multiple creative recognitions obtained during her career. In the last three years, she has been selected to take part as a member of the panel jury of the Young Lions competition in Colombia, grand jury member at New York festival in the Design and Avant-garde and Innovation categories. Jury president of the social responsibility at FICE, and part of the promo and activation jury at Cannes Lions Creativity festival.

Ending 2017 she decided to leave JWT to dedicated herself to develop her own ventures and also to work as independent creative consultant of emerging brands, eco-products, social innovation projects and non profit organizations. Currently she is collaborating with academia seeking to strengthen ties between the innovation and entrepreneurial academy programs and the creative industry, and also committed with initiatives to promote the leadership of creative women.
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