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Creative Director, Strategist, Producer/360 & Film Photography Maniac
Mind the Mix
www.mindthemix.com
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Entrepreneurial by nature, Federico is a Creative Director, Strategist & Producer, he is a true believer in total integration with digital to the core.

In excess of 18 years of hands-on experience, Federico is a cross-discipline creative, content and branding expert with a career spanning Internet firms, advertis… Read More
Entrepreneurial by nature, Federico is a Creative Director, Strategist & Producer, he is a true believer in total integration with digital to the core.

In excess of 18 years of hands-on experience, Federico is a cross-discipline creative, content and branding expert with a career spanning Internet firms, advertising agencies, design boutiques, entertainment networks and B2B/B2C companies.

Driven by data, consumer insights and guts; he’s passionate about integration, quality control freak with entrepreneurial DNA.


If you suffer from disruptive innovation, Federico will keep you there.

+ Ideation
+ Experience Design
+ Creative Direction
+ Business Strategy
+ Production (on/off)
+ Cross-Discipline/Cross Culture
+ Multi-Country Experience
+ Project Management
+ P&L Operations

Brand Experience:
PlayStation, PromPeru, Cartoon Network, Coca Cola, Brother (printing), Hewlett Packard, Sony Electronics, Carnival Cruise Lines, Kodak, Toyota, P&G, Johnson & Johnson, Ameriprise, Citibank NA, Discovery Channel, Discovery Kids, National Geographic, NAVY, American Airlines, Oster, FoodSaver Mastercard, Editorial Televisa, Burt's Bees, Whirlpool, Budweiser and Zumba.

Skills
Ideation, Creative & Digital Strategy, Integrated Marketing, Creative Direction, Online Advertising, Interactive Marketing, Art Direction, Brand Development, Social Media, Graphic Design, Concept Development, User Experience, Photography, Copywriting, Interaction Design, Project Management, Product Development, Branding, User Interface Design, Video Production, Content Strategy & Development, P&L Management, Strategic Partnerships, Media Strategy, Research, Brand Innovation, RFI/RFP & Creative Pitching, Brand Guideline Development, Digital Production, Database Management. Read Less
Member since: Jul 29, 2008