陳靜文 Micky Chen
Product Manager
Taipei City, Taiwan Region
+886 918 896 806
be.net/mimickschen
Work Experience
1111 Job Bank
Product Manager, tutor.1111.com.tw
• In charge of the website, tutor.1111.com.tw.
• Currently leading a redesign project to restructure the website's entire page functionality and user flow.
• Tracking website performance; managing a small team of 4 members.
• Currently leading a redesign project to restructure the website's entire page functionality and user flow.
• Tracking website performance; managing a small team of 4 members.
November 2022
-
Taiwan Region
Perfect Corp.
B2B Product Manager, UXPM
• In charge of 2B products: YouCamToolkit, YouCam4B, MiniPrograms, & Online Service.
• Conducted case studies & competition analysis; created hi-fidelity mockups for user flows, and PRD.
• Completed 2 YouCamToolkit's feature: color & product adjustment / background preview.
• Designed the service flow of Eyewear virtual try-on for Online Service.
• Conducted case studies & competition analysis; created hi-fidelity mockups for user flows, and PRD.
• Completed 2 YouCamToolkit's feature: color & product adjustment / background preview.
• Designed the service flow of Eyewear virtual try-on for Online Service.
August 2022
- September 2022
Taiwan Region
Far EasTone Telecommunications Ltd.
Associate Product Manager, friDay Video
• Completed Android TV & Apple TV Apps, and brought in partners like Apple, BenQ, SONY, and Xiaomi.
• Led SEO projects: helped search result ranking rise from 9 to 7; impression and clicks grew 100%+ (YoY).
• Led App Store Optimization; the app was selected by App Store as Editors' Picked for more than 10 times.
• Enhanced purchase & free trial user flows and reduced the bounce rate by 9.06% within 3 months.
• Formed features for new biz models: 4K video, Video Download Service, EST services, and Theme Pages.
• Tracked key performance indicators by using Google Analytics, GA4, Firebase, & Tableau.
• Led SEO projects: helped search result ranking rise from 9 to 7; impression and clicks grew 100%+ (YoY).
• Led App Store Optimization; the app was selected by App Store as Editors' Picked for more than 10 times.
• Enhanced purchase & free trial user flows and reduced the bounce rate by 9.06% within 3 months.
• Formed features for new biz models: 4K video, Video Download Service, EST services, and Theme Pages.
• Tracked key performance indicators by using Google Analytics, GA4, Firebase, & Tableau.
September 2018
- July 2022
Taiwan Region
Hiiir Inc.
PM/UIUX
• UIUX Designer, e-Commerce: optimized the user flow of a rewarding system and shopping cart (friDay Shopping / friDay ShoppingPlus).
• Executive Assistant to Marketing Director, e-Commerce: helped organize the features that the Marketing Department needed. Prepared business proposals, sales kits, operational reports for management levels.
• Product Manager, 巷弄App: based on the profit-sharing model, developed a back-end system and adjust app's user flow. This project successfully onboarded 500 partnering merchants.
• Project Manager, CareMyPet App: developed an app, CareMyPet, the app for pet's healthcare, from 0 to 1. Launched the app in Taiwan and China market.
• Executive Assistant to Marketing Director, e-Commerce: helped organize the features that the Marketing Department needed. Prepared business proposals, sales kits, operational reports for management levels.
• Product Manager, 巷弄App: based on the profit-sharing model, developed a back-end system and adjust app's user flow. This project successfully onboarded 500 partnering merchants.
• Project Manager, CareMyPet App: developed an app, CareMyPet, the app for pet's healthcare, from 0 to 1. Launched the app in Taiwan and China market.
May 2015
- September 2018
Taiwan Region
1009 Design
Freelance UXPM
• Created prototypes for GoMore website, app, a Kickstarter page, CES show, and other marketing events.
• Redesigned an English learning app, Word King, and an English learning website, TOEIC 900.
• Redesigned an English learning app, Word King, and an English learning website, TOEIC 900.
April 2014
- April 2015
Taiwan Region
Telexpress Corp.
Assistant Project Manager
• Account service: took requirements from clients and managed website projects.
• Completed about 12 projects a year.
• Assisted supervisor on business development, mainly developing websites for brand clients.
• Completed about 12 projects a year.
• Assisted supervisor on business development, mainly developing websites for brand clients.
June 2012
- April 2014
Taiwan Region
9x9.tv, AboveNet
Marketing Specialist
• Promoted the service, 9x9.tv.
• Managed an academia and industry collaboration project by organizing training classes across 5 universities.
• Managed an academia and industry collaboration project by organizing training classes across 5 universities.
August 2011
- March 2012
Taiwan Region
Education
National Chengchi University
Sociology (Major) / English Literature (Minor)
September 2003
- June 2007
Taiwan Region
National Chengchi University
International Master's Program in International Communication Studies (Attended)
September 2008
- July 2011
Taiwan Region