• Administered design of ecommerce startup website, establishing brand identity alongside development of business growth plan. Optimized website efficiency and user interface to best identify with desired audience
• Created online/offline marketing material such as website banners, ads, social media, business cards, letterheads, product packaging
• Designed business plan and pitch deck used for pitching investors, resulting in combined raise of 100K
• Other responsibilities included: managing vendor relationships, developing product stack and weekly features, recruiting and delegating new hires (interns and contracted clients), representing customer service

• Revamped pre-existing website’s user interface, logo, and associated branded material
• Managed site’s backend admin importing/exporting products, product descriptions, and product images
• Curated relevant content for social engagement and website features, alongside designed appropriate banners, ads,
and other web graphics keeping site and brand aesthetically fresh and interesting
• Delegated developmental and design tasks to offshore team in India

• Other responsibilities: extensive research of Scandinavian markets looking for best lifestyle products, assisting in production and editing of product videos

• Designed IOS/Android screenshots and splash screens on smartphones and tablets; created web elements and email templates for major global organizations, including Volvo, BMW, One & Only Resorts, Sentosa, among others
• Advised marketing and biz d¬ev team on graphic design direction for products targeting U.S. consumers
• Directed new layout for subsidiary website working closely with developer
• Maintained main site, extentia.com, via CMS and HTML updates
• Gained invaluable experience managing projects and communicating business objectives on a global scale, through diverse cultural perspectives and different time zones

• Created fake ads for use by sales representatives on their sales calls; clients included: AT&T, Marriott, Buffalo Wild Wings and more.
• Hands on experience with cutting, pasting and mounting comps/fake ads into newspapers and on foamcore, produced brochures, and other sales materials; assisted in organizing archives

• Designed logos and layouts for pharmaceutical reps and agencies and finalized, proofed, made corrections on brochures, labels, word documents, and creative designs
• Developed slide presentations and created templates on PowerPoint. Organized and developed materials for new business clients
• Participated in employee-client meetings and worked in part with the United Nations