Michael Rezac

Vice President of Marketing

Naperville, IL, USA
I am a savvy, results-oriented leader with proven success managing multi-faceted creative teams elevating many of the world's leading brands. I have over 20 years of experience propelling the consumer journey at critical touch points spanning digital marketing, promotions, video storytelling, direct marketing, social media and events. I see the big marketing picture as tactics and channels continue to evolve at an exciting pace.

Work Experience

Performance Development Group

Creative Consultant

Provide creative strategy and design consulting services for Performance Development Group and their associated client partners. Working with instructional designers and brand management, I provide branding,
content, retouching, Illustration, presentation, and interactive design.
January 2019 - Malvern, Pennsylvania, United States

Computer Systems Institute

Vice President of Marketing & Enrollment Management

Providing visionary leadership in the development, implementation, and achievement of strategic marketing, recruitment, retention, and business development goals for Computer Systems Institute. Responsible for critical recruitment and marketing strategies, enrollment projections, goals, budgets, policies, procedures and guidance for Admissions and new program development.

Lead, create and implement an institutional branding and messaging program in accordance with the institutional Strategic Plan. Lead the Computer Systems Institute in building new revenue streams, program diversification, and new market identification and penetration while broadening and increasing awareness among internal and external constituencies. Work closely with all departments to build and maintain support to effectively implement an integrated marketing and communications plan throughout the organization.
June 2018 - December 2018 Illinois, United States

Wiley

Creative Director

Strategic and Creative lead on all internal and external marketing initiatives for the Wiley Education Services division and its 35+ client partners. Oversee digital creative teams in multiple office locations. Manage outside vendor relationships including video producers, content specialists and full service agencies.

Duties and highlights include:
• Sourced and staffed high-performance creative teams for the
Chicago and Orlando offices.
• Collaborated closely with media teams, email marketing teams, and brand teams ensuring consistent experiences across mediums and touchpoints.
• Launched the John’s Hopkins University digital campaign increasing student enrollment 146%.
• Developed online marketing for St. Mary’s of Minnesota contributing to an increase in applications by 15%.
• Led all creative strategy on international new partner launches for The University of Birmingham (England)
and University College Cork (Ireland) resulting in the achievement of enrollment goals ahead of plan.
• Launched the UD Online brand for the University of Delaware which increased online inquiries by 26%.
• Developed the artistic strategy of the Wiley Education Services brand and supporting marketing materials
contributing to an increase in Wiley brand awareness and competitive advantage in the marketplace.
• Created the umbrella brand Purdue NExT which promoted a suite of online STEM courses for Purdue
University resulting in an effective enrollment gain of 20% over the period.
• Inspire creativity company-wide with internal campaigns and corporate events.
• Nurture client relationships that build trust and build the business.
• Lead client presentations to deliver new concepts and ideas that expand the scope of work.
March 2013 - October 2017 Illinois, United States

University Of Chicago Booth School Of Business

Creative Director

Creative strategist and lead art director on all marketing initiatives for The University of Chicago Booth School of Business for its London, Singapore, and Chicago campuses. Work directly with Executive Director of Marketing to ensure that strategy and creative map to Dean’s Office goals. Oversee the staffing and development of the creative team, print production and support staff. Manage outside vendor relationships including printers, photographers, audio-visual specialists, and full service agencies.
Manage a $600,000 creative department budget.
June 2009 - March 2013 Illinois, United States

Ty Inc.

Interactive Creative Director

Director of digital strategy, creative, and execution for the Ty Inc. portfolio of brands. Managed outside clients and vendors as it applied to the interactive space. Guaranteed new creative initiatives mapped to business goals. Shepherded ideation and presentation of new product initiatives, both online and offline. Worked directly with the company founder to devise new online marketing strategies for increasing awareness and online sales which included email, social media, branded content and promotional marketing campaigns. Clients / Brands: Ty, Inc., Beanie Babies, TyGirlz

• Re-branded TY, INC online portal contributing to an increase in daily traffic by an estimated 20%.
• In charge of media purchasing and campaign design for the “Make My Beanie” promotion
• Re-designed Tygirlz.com virtual world helping increase brand awareness by an 15%.
• Acquired 100,000+ registered users during the “Make My Beanie” promotion.
• Launched the Beanie Babies virtual world leading to 5000 new product registrations per day.
• Created a multi-player online game designed to boost online sales by an estimated 25%.
2008 - 2009 Illinois, United States

Critical Mass

Creative Director

Led the interactive creative vision and strategy for the Albertsons and Proctor & Gamble clients at Critical Mass Chicago. Inspired and empowered an international creative staff of 30 people with varied skill sets. Organized new business pitches and led recruitment initiatives. Built interactive team which included 15 new hires. Clients / Brands: Albertsons, Pampers, Dreft, Gillette, Las Vegas Convention & Visitors Authority, QVC

• Transformed Pampers.com from a product website to a social media portal.
• Launched the award-winning Traditions Made Easy microsite for Albertsons.
• Designed and defined the online shopping experience for QVC.
• Directed actors, editors, and scripting for the award-winning Albertsons Selection 07 media campaign.
• Designed the Checkout Adver-game for Albertsons resulting in 2,800,000 games played in six weeks.
• Optimized Albertsons e-marketing program resulting in 4% increase in sales.
2006 - 2009 Illinois, United States

Wunderman Chicago

Director, Digital Creative

Director of interactive marketing for Wunderman Chicago. Built a solid online capability from the ground up, optimizing skill
sets and managing contractors. Ensured creative alignment between client’s brand and business strategy through solid insight
into client’s needs and consumer’s wants. In charge of media campaign development, and new business pitches.
Clients: Motorola, Microsoft, Microsoft XBOX, Sears, Conagra Foods ,Healthy Choice, Slim Jim, Orville Redenbacher,
Butterball, David Seeds, Chicagoland Sports, The DMA, Swiss Miss, Coca-Cola, United Cargo
• Won new online business from Conagra, Microsoft, Motorola, Aon Warranty Group
• Directed the successful media campaign for the launch of Softlines on Sears.com
• Launched the Green is Good Collect and Win Game for Healthy Choice, which became the most successful online
promotion in Conagra Foods history
• Created FWA Site of the Week experience for the launch of Motorola’s Ojo Videophone
• Directed the design of the Microsoft Windows Mobile campaign website
2003 - 2006 Illinois, United States

Digitas

Senior Interactive Designer

Led a team of designers and copywriters in the concept, design and execution of successful rich media campaigns and
campaign websites. Helped define the creative presence for the new Digitas Chicago office. Flash animation guru and design
leader. Steered client presentations and new business pitches.
Clients: Best Buy
• Designed the award winning Roll Like a New Yorker online media campaign
• Directed the Best Buy Digital Music media campaign which beat goals by 20%
• Created the successful Best Buy holiday campaign which beat metrics goals by 86%
2003 - 2003 Illinois, United States

Arc Worldwide

Senior Designer

Created online media campaigns, websites, and new business pitch creative. Partnered with strategic planning and client
account teams to ensure creative aligned to the client’s brand and business strategy.
Clients: Kellogg’s, Phillip Morris, Procter & Gamble, Revell Monogram, Starcom IP, Altoids
• Created campaign websites, media, and web cartoons for Kellogg’s eetandern.com resulting
in a 150% increase in unique visitors per month and 5.6 million box code entries
• Designed and re-launched Noxzema.com
• Created the AppleJacks Name Me campaign website, generating a 22% response rate
1998 - 2003 Chicago, Illinois, United States

Education

University Of Illinois At Chicago

Bachelor of Fine Arts in Graphic Design

May 1989 - May 1993 Chicago, Illinois, United States

Skills

Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe InDesign CS5, Digital Illustration, Editing, Photo Retouching, Photographer, Animation, Budget Management, Digital Strategy, Direct Marketing, Marketing Strategy, Presentation Skills, Team Leadership, Team Management, Voice Acting,