Showcase & Discover Creative Work

Mike Kramer

Freelance Strategic Copywriter

Cincinnati, OH, USA
859-663-5768
I am a copywriter. That may seem obvious to the astute reader. So let me put it another way - copywriting is who I am. I can't turn it off. I spend hours in traffic consumed with hatred for poorly done billboards. I read magazines not for the pictures or the articles - but for the ads. I critique menus.

For 17 years, I've helped a wide variety of companies craft just the right message. My favorites are small and medium-sized, locally-owned businesses who are close to their customers. From health care to ham, from construction to cornhole, I can write effective copy on just about anything.

I like a creative environment. I like people with positive energy. I like ideas. I love people and companies who value all three.
Work Experience
Mason, OH, USA
May 2011Jan 2013
WellPoint
Copywriting Team Lead, National Accounts
As team lead, edited and coached eight copywriters on the National Accounts team. Created print and digital for Kroger, Google, Trader Joes, Disney and Verizon among others. Built position statements and content for health and wellness programs and health care reform. Wrote a simplified, standardized template for all enrollment books.

Launched company-wide Plain Language program, a crusade to destroy insurance gobbledygook and simplify communication. Created online training taken by 21,000 associates; hosted specialized training for legal, sales and operations; recruited and led the Plain Language Squad; organized an internal promotional campaign; and tested materials with focus groups for audience understanding and attitudes. The program earned a national Champion award from the Health Literacy Institute.
Mason, OH, USA
Jan 2006May 2011
WellPoint
Ad Copywriter
Lead writer for several pilot campaigns that were adopted across the company. Created a sponsorship ad catalog. Editor of employee magazine. Copywriting earned a Clearmark Award, two Best of Blue awards and three WellPoint Pinnacle Awards.

Initiated a widespread culture-shaping plan called Project Identify Yourself. Led a series of department workshops on building brainstorming skills. Organized dozens of special projects aimed at building client relationships, improving communication, and forming a tight team.
Fort Mitchell, KY, USA
Nov 2005
Various clients
Freelance Copywriter
Periodic freelance writing services. Projects include Fathead, Pak International, Honeybaked Ham, Lucky Rabbit Studio, American Cornhole Organization, Pendery Construction, Executive Service Corps, HJ Benken Florist.
Cincinnati, OH, USA
Jun 2000Oct 2005
Content Director
Part of small team that built one of Cincinnati’s most successful online businesses from the ground up. Wrote and edited weekly online magazine with e-mail circulation of nearly 200,000 worldwide. Led production of all content on SparkPeople.com and BabyFit.com. Today, SparkPeople and BabyFit rank among the highest in weight loss and pregnancy categories in terms of membership and traffic.
Cincinnati, OH, USA
Apr 1999Jun 2000
Content Developer and Site Manager
Led strategy, feature development, and content of web sites for Cincinnati Visitors Bureau, Paul Brown Stadium, Cincinnati Airport, Cincinnati Cyclones, Cincinnati Stuff and other clients.
Fort Mitchell, KY, USA
19961999
Marketing and Public Relations Writer
Guaranteed consistent brand voice while delivering all types of creative, including ad copy, promotional videos, direct mail campaigns, magazine articles, news releases, brochures, newsletters, and event programs.
Education
Cincinnati, OH, USA
19871992
University of Cincinnati
Bachelor of Business Administration (BBA), Marketing
Also did two years of graduate work in English - Professional Writing