Showcase & Discover Creative Work

Mike Kramer

Freelance Strategic Copywriter

Cincinnati, OH, USA
I am a copywriter. That may seem obvious to the astute reader. So let me put it another way - copywriting is who I am. I can't turn it off. I spend hours in traffic consumed with hatred for poorly done billboards. I read magazines not for the pictures or the articles - but for the ads. I critique menus.

For 17 years, I've helped a wide variety of companies craft just the right message. My favorites are small and medium-sized, locally-owned businesses who are close to their customers. From health care to ham, from construction to cornhole, I can write effective copy on just about anything.

I like a creative environment. I like people with positive energy. I like ideas. I love people and companies who value all three.

Work Experience

WellPoint

Copywriting Team Lead, National Accounts

As team lead, edited and coached eight copywriters on the National Accounts team. Created print and digital for Kroger, Google, Trader Joes, Disney and Verizon among others. Built position statements and content for health and wellness programs and health care reform. Wrote a simplified, standardized template for all enrollment books.

Launched company-wide Plain Language program, a crusade to destroy insurance gobbledygook and simplify communication. Created online training taken by 21,000 associates; hosted specialized training for legal, sales and operations; recruited and led the Plain Language Squad; organized an internal promotional campaign; and tested materials with focus groups for audience understanding and attitudes. The program earned a national Champion award from the Health Literacy Institute.
May 2011 - January 2013 Mason, Ohio, United States

WellPoint

Ad Copywriter

Lead writer for several pilot campaigns that were adopted across the company. Created a sponsorship ad catalog. Editor of employee magazine. Copywriting earned a Clearmark Award, two Best of Blue awards and three WellPoint Pinnacle Awards.

Initiated a widespread culture-shaping plan called Project Identify Yourself. Led a series of department workshops on building brainstorming skills. Organized dozens of special projects aimed at building client relationships, improving communication, and forming a tight team.
January 2006 - May 2011 Mason, Ohio, United States

Various Clients

Freelance Copywriter

Periodic freelance writing services. Projects include Fathead, Pak International, Honeybaked Ham, Lucky Rabbit Studio, American Cornhole Organization, Pendery Construction, Executive Service Corps, HJ Benken Florist.
November 2005 Fort Mitchell, Kentucky, United States

SparkPeople

Content Director

Part of small team that built one of Cincinnati’s most successful online businesses from the ground up. Wrote and edited weekly online magazine with e-mail circulation of nearly 200,000 worldwide. Led production of all content on SparkPeople.com and BabyFit.com. Today, SparkPeople and BabyFit rank among the highest in weight loss and pregnancy categories in terms of membership and traffic.
June 2000 - October 2005 Cincinnati, Ohio, United States

Strata-G Communications

Content Developer and Site Manager

Led strategy, feature development, and content of web sites for Cincinnati Visitors Bureau, Paul Brown Stadium, Cincinnati Airport, Cincinnati Cyclones, Cincinnati Stuff and other clients.
April 1999 - June 2000 Cincinnati, Ohio, United States

Drees Homes

Marketing and Public Relations Writer

Guaranteed consistent brand voice while delivering all types of creative, including ad copy, promotional videos, direct mail campaigns, magazine articles, news releases, brochures, newsletters, and event programs.
1996 - 1999 Fort Mitchell, Kentucky, United States

Education

University Of Cincinnati

Bachelor of Business Administration (BBA), Marketing

Also did two years of graduate work in English - Professional Writing
1987 - 1992 Cincinnati, Ohio, United States