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Information Architect/UX Strategist/Digital Librarian/Front end Dev/Databases/Product
www.inthestacks.tv
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Michelle Zaffino is an Information Architect/UI/UX consultant living in San Francisco. In 2012 she earned a MLIS, with a specialization in Information Architecture/Digital Libraries, which when combined with her former career as an Ecomm copywriter, content strategist and Research Editor, gives her a unique perspe… Read More
Michelle Zaffino is an Information Architect/UI/UX consultant living in San Francisco. In 2012 she earned a MLIS, with a specialization in Information Architecture/Digital Libraries, which when combined with her former career as an Ecomm copywriter, content strategist and Research Editor, gives her a unique perspective.

She’s been doing Information Architecture/User Interface/User Experience Strategy work since 2007, for her own websites and startup projects, In the Stacks, Sony Network Entertainment, GoDaddy, a branding agency, Flooxa, Bare Escentuals, and the Taproot Foundation. She has experience creating wireframes, content flows, and site maps, interviewing clients, analyzing research and conducting user surveys.

Additionally, she has over fifteen years of copywriting and editorial creative content experience for retail companies in the Bay Area and beyond. She’s written Ecomm marketing and product copy, collateral, store signage, emails and ad campaigns. She’s worked for over 25 clients and is aware of what makes a website work and what doesn’t.

Before moving to San Francisco nine years ago, Michelle lived in New York for ten years where she was an editor for magazines such as Redbook, Elle, and Sports Afield. While managing the research department at Marie Claire, she wrote Does Your Man Need A Makeover?, which inspired tv’s Queer Eye for the Straight Guy.

She’s been published in several national publications and recently completed her first teen novel, How Good It Can Be and a sequel, an historical novel, and is currently working on a series for young adults and a memoir. She’s also involved in a library/publishing startup.

For more information, visit michellezaffino.com and IntheStacks.tv. Read Less
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