Key responsibilities include providing strategic guidance to clients in order to develop a world-class brand experience. Led multiple user experience and creative teams to consistently create a wide-range of beautiful and effective experiences, while facilitating growth and development and learning opportunities. Led several new business pursuits with a high close rate, resulting in several million dollars worth of new billings.

Clients: Johnson & Johnson, State Farm, Car2Go

Strengthened clients’ market distinction and leadership position by developing and delivering thought leadership and creative solutions. Clearly and compellingly articulated and defended conceptual and directional choices. Promoted continual creative improvement and actively contributed to a culture of innovation, excellence and accountability.

Selected achievements:

Led the visual identity and character development for a major CPG rebranding initiative and increased client’s share leadership by 13 points, including brand strategy and identity across a number of channels and touch points, including advertising, digital media, mobile, CRM, and direct mail.

Increased CRM program enrollment by 18% and drove increased engagement through a number of initiatives, including creating an online community to facilitate peer-to-peer sharing and troubleshooting, developing a promotion based on gaming mechanics and delivering an outstanding out-of-box experience to consumers, and creating an insight-driven and distinctive email program.

Fostered a collaborative, participatory approach by optimizing staff model, included restructuring staff, defining new roles, and focusing on goal setting and incentivizing innovation and skillset development.

Created content strategist role and defined the discipline for the agency, including defining scope of work, responsibilities, and hiring the agency’s first content strategist, currently leading the content strategy studio.

Clients: Johnson & Johnson Pharmaceutical, P&G, Similac, Ensure, PediaSure, Pedialyte, Glucerna, ExactTarget, Invacare, Cincinnati Shakespeare Company, Soteni International

Balanced art and science to develop innovative solutions and approaches. Evolved agency UX practice. Directed and challenged multidisciplinary teams throughout the engagement lifecycle, including research, strategy development, concepting, product definition, and implementation. Worked closely with clients and internal partners by designing and facilitating brainstorms, working sessions, and delivering captivating presentations.

 
Selected achievements:

Drove CPG brand from #2 in the category to #1 through the revitalization of a $60M CRM program. Performed ethnographic research and persona development to ensure insight-driven strategy and creative development. Facilitated workshops and cross-disciplinary collaboration to ensure the development of innovative and usable products.

Led yearly brand-planning exercises, including briefing teams, evaluating concepts, and passionately presenting to clients. Guided clients in allocating marketing funds for digital and myriad digital touch points to ensure maximum ROI.

Clients: Similac, Ensure, PediaSure, Pedialyte, Glucerna, Invacare, Cincinnati Shakespeare Company

Collaborated with teammates and clients to ensure the integrity of the experience was maintained. Championed principles of usability and user-centered design – and knew when (and how) to break those rules. Contributed to process and deliverable evolution and helped evolve the way of working over time.

Selected achievements:

Helped push CRM-driven brand, Similac, from #2 in the category to #1 by developing interactive user experiences across CRM platform. Worked with business teams to determine UX needs and how to meet them. Assessed platform capability, business needs, and market landscape, and distilled those into design requirements.

Designed and executed several studies and insight tools including contextual inquiry and persona development, voice of customer analysis, and concept testing.

Planned and facilitated client/agency collaboration points, including brainstorms and working sessions, to proactively manage idea development and accurately translate concepts and ideas into wireframes, workflow diagrams and customer journey maps.

Clients: P&G, Similac, Ensure, PediaSure, Pedialyte, Glucerna, ExactTarget, Invacare, Cincinnati Shakespeare Company

Collaborated with teammates and clients to ensure the integrity of the experience was maintained. Championed principles of usability and user-centered design – and knew when (and how) to break those rules. Contributed to process and deliverable evolution and helped evolve the way of working over time.

Selected achievements:

Led content development for direct-to-consumer multichannel campaign for BariatricEdge, including creating and managing highly sourced copy decks for all media vehicles through medical/legal/regulatory process, directing video from concept through post-production, and defining information architecture for web experience – campaign increased the number of bariatric surgeries by 14%.

Developed detailing interactions and supporting sales materials for medical device sales reps across a variety of specialties and procedures, and created supporting patient education materials, including print and digital, to enhance rep credibility

Clients: Johnson & Johnson, Realize Band, Ethicon Endo-Surgery, BariatricEdge, Echelon, BASX, XCEL

Contributed to double-digital sales growth through the development of a digital channel, included planning, launching, and managing first email marketing program and ecommerce website featuring 30,000 SKUs.

Developed voice for new positioning and created copy for 3 largest categories, including apparel, law enforcement, and footwear.

BA in English with a focus on critical theory. Training including semiotics, cultural studies, media studies, and creative writing.