Point of View.
I believe that everyone has a point of view.
Everyone.
But how many brands do?
How many brands stand for something? How many of their consumers could tell you what the brand means beyond a few product performance features?
I believe that brands should have a point of view, a world view that … Read More
Point of View.
I believe that everyone has a point of view.
Everyone.
But how many brands do?
How many brands stand for something? How many of their consumers could tell you what the brand means beyond a few product performance features?
I believe that brands should have a point of view, a world view that defines how they make decisions and what matters to them. A stance that is defined by people - on both sides of the equation.
I believe in creating brand experiences that enable everyone to participate. That inspire action. That are fun to create. That are captivatingly crafted.
Contact thedigitalwhitman@gmail.com
Follow @michellewhitman Read Less
