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South Africa is abuzz with talent, with more and more young creative exploring unique and memorable expressions. A member of this awe-inspiring tribe, 31-year-old Michelle Wastie uses her passion for creating visuals to transform ordinary settings into extraordinary portrayals.

Raised in Jeffery’s Bay, Wastie ha… Read More
South Africa is abuzz with talent, with more and more young creative exploring unique and memorable expressions. A member of this awe-inspiring tribe, 31-year-old Michelle Wastie uses her passion for creating visuals to transform ordinary settings into extraordinary portrayals.

Raised in Jeffery’s Bay, Wastie has lived and breathed art all her life, adding a dash of business savvy to her long list of skills along the way. After establishing herself as a wardrobe stylist in the film, fashion and media industries, photography was not a foreign transition.

As a commercial photographer, Wastie has worked on landmark international campaigns such as Dulux – Colour Prohibition by UK-based

Advertising agency Bartle Bogle Hegarty, and Guinness – Made of Black, produced for Africa produced by AMVBBDO London and featuring Nigerian rap superstar Phyno. Participating in such high-caliber productions and being inspired by talents from abroad, has further contributed to her growth as a creative entrepreneur.

Wastie is driven to produce work that leaves a memorable impression. She views photography as a calling, a way of expressing her curiosity about people and her interactions with them through the lens. “Within a portrait session there is undoubtedly that moment where you know that you have just captured, in a split second, an aspect of the person that sets them apart from the rest of the world. I love that magical moment.” she explains.

Michelle also fervently contributes her time to causes that are close to her heart. She applies her craft to help raise awareness around humanitarian organisations, including Hospice and various children’s homes.

Her fascination with people – from young impressionable characters to the great masterminds of our time – has brought her endless gratification is she provides a space for them to see themselves as she does, sharing their uniqueness through thoughtful her portraiture.

Wastie has contributed to sizeable campaigns for noteworthy publications, such as Destiny and Destiny Man magazines’ “Power of 40” features. She has photographed Michael Campbell for Golf World USA, and works with local celebrities and personalities across various platforms.

Wastie’s eight-year journey into the exploration of photography has already seen her accept many accolades. One of her proudest was being recognised internationally, and published in a book called NEON by Hong Kong publisher Viction:ary, who specialises in visual art and design, connecting visions and inspirations from the East and the West

Her powers of observation and attention to detail beyond her ability to capture a moment. She now has a well-developed aptitude for creating the moments to be captured. With a background in styling, and a firm grasp of the entire process of stills production from start to finish, it has been a natural progression for her to produce campaigns in their entirety, including set-up, photography and post-production. “There is something gratifying in each part of the process for me, and seeing the overall final result come together is immensely thrilling.” she enthuses.

Michelle is a moment magic maker, an emotion storyteller, a vision interpreter, a picture poet, she is ever ready for the next adventure. Read Less
Member Since: Jan 11, 2013