Showcase & Discover Creative Work

Michelle Roth

Designer, Communications

Cincinnati, OH, USA

Work Experience

Union Institute And University

Assistant Director of Communications

Higher Education

--Promote the university and tell the stories of students, faculty, alumni and programs via interviews, testimonials, personal profiles, biographies, video, social media, blogging, e-mail blasts, press releases, print materials and the university website
--Manage a constant flow of digital and print projects
--Ensure accurate and consistent content, message and overall appearance
through writing, designing, art direction, editing and proofreading
--Develop and manage all content for social media outlets, blog, website,
e-mail blasts and print materials
--Execute and support 50th anniversary events: collateral, web content, videos, event planning, marketing, manage the design process and implementation of new logos
--Manage complete overhaul and relaunch of university website, including testing and proofing all content
2012 - Present Cincinnati, Ohio, United States

Weston Art Gallery

Designer, Gallery Assistant

Contemporary Art

--Designed social media updates, flyers, cards, invitations, e-mail blasts,
promotional pieces, advertisements and collateral
--Managed, preserved and expanded extensive archive of over 1,600 holdings
including books, periodicals, videos, audio recordings and files spanning 16 years, 164 exhibitions and 1,000 artists
--Researched and created exhibition books detailing each artist’s career,
books are an in-gallery reference for the public and later added to the archive
--Collaborated daily with gallery director and assistant director
--Coordinated annual reports, proposal reviews, exhibition openings, annual
gallery benefit details and tracked funding
2008 - 2012 Cincinnati, Ohio, United States


Marketing Manager

Consumer Packaged Goods (Candy, Chocolate, Gifts and Toys)

--Clients: Wal-Mart, Cracker Barrel, Kmart, Toys R Us, Rite Aid, CVS, Michaels, Jo-Ann
--Managed multiple extensive product lines from initial planning to finished product
--Brainstormed, developed product assortments, packaging and merchandising concepts
--Managed the creation of product and merchandising mock-ups
--Presented seasonal collections and products to buyers
--Studied market trends, competitor products, retail patterns for new opportunities
--Key liaison among development, sales, creative and senior management teams
2007 - 2008 Hebron, Kentucky, United States

Hitchcock Fleming

Retail Advertising Manager

Advertising Agency

--Client: Goodyear Tire & Rubber Company
--Communications liaison for field managers, store owners and corporate office
--Managed marketing efforts in a territory of 26 states, 24 top-ranked cities
--Developed and presented strategic advertising plans specific to each market
--Traveled to regions regularly to present proposals and build client relationships
--Produced quarterly materials informing retailers of upcoming promotions
--Led, trained and managed a team of Account Coordinators
2004 - 2005 Ohio, United States

Liggett Stashower

Account Executive

Advertising Agency

-Clients: Forest City Enterprises Real Estate, Industry Week Magazine, Progressive Insurance, Cole Vision optical retailers: Target, Sears, Wards, BJ’s, Pearle Canada and Sears Canada
-Managed a variety of highly complex projects from concept to finished product
-Managed direct mail and e-mail campaigns to increase sales, promote event attendance, capture consumer data and retain customers
-Collaborated daily with analysts, writers, art directors, database administrators, external vendors and clients
1999 - 2004 Ohio, United States


Art Academy Of Cincinnati

BFA, Visual Communication Design major

Class Salutatorian
2007 - 2010 Cincinnati, Ohio, United States

Ohio University

BSJ, E.W. Scripps School of Journalism

Summa Cum Laude
Journalism major, Advertising sequence
Spanish and Business minors
1994 - 1998 Athens, Ohio, United States


Adobe Acrobat, Adobe Illustrator, Adobe Photoshop, Copywriting, Editing, Mac Platform, Microsoft Excel, Microsoft Word, PC Platform, Proofreading, Writing, Blogging, Constant Contact, Copy Editing, Facebook, Google+, Indesign, LinkedIn, Microsoft Powerpoint, Microsoft Publisher, Outlook, Press Releases, SEO, Social Media, Twitter, Video, Web Content, WordPress, YouTube,


--Artworks Big Pig Gig artist, selected and sponsored by Merrill Lynch, 2012
--Artworks Secret Artworks: The Masters, 2011
--Stephen H. Wilder Travel Scholarship, 2010
--Art Academy Academic Studies Department Book Award, 2010
--Gary Gaffney Leadership Award, 2010
--Jonathan Riess Art History Colloquium, speaker, 2010
--Association of Independent Colleges and Universities Award for Excellence in the Visual Arts, 2010 nominee
--Artworks Exposed: Top 100 Secret Artists of 2009
--The Marilyn & Charles W. Krehbiel Foundation Scholarship, 2009
--The John E. and Mary Ann Roach Butkovich Scholarship, 2009
--Helms Trust Purchase Award, 2009
--Juried Exhibition of Minumentals, Cincinnati Art Museum, 2009
--Art Academy Third Year Excellence Scholarship, 2009
--Art Academy First Year Excellence Scholarship, 2008
--Minumental Exhibition Awards 2008, 2009, 2010
--Cincinnati Art Museum Tablet Memorial Fund Scholarship, 2007
--Cleveland, Ohio Guitar Mania artist, selected and sponsored by The Cleveland Plain Dealer, 2004


2009-10 - President, Art Academy Chapter AIGA
2009-10 - Cincinnati AIGA President’s Council
2009 - Art Academy re-branding team with LPK
2008-13 - AIGA member
2006-08 - Docent, Contemporary Arts Center, Cincinnati
2004-05 - Secretary of the Board, American Marketing Association,
Akron Canton Chapter
1999-04 - Direct Marketing Association, Cleveland Chapter