Showcase & Discover Creative Work

Michelle Roth

Design and Communication

Cincinnati, OH, USA

Work Experience


Design and Communication

2016 Cincinnati, Ohio, United States

Union Institute And University

Assistant Director of Communications

Higher Education

--Promote the university and tell the stories of students, faculty, alumni and programs via interviews, testimonials, personal profiles, biographies, video, social media, blogging, e-mail blasts, press releases, print materials and the university website
--Manage a constant flow of digital and print projects
--Ensure accurate and consistent content, message and overall appearance
through writing, designing, art direction, editing and proofreading
--Develop and manage all content for social media outlets, blog, website,
e-mail blasts and print materials
--Execute and support 50th anniversary events: collateral, web content, videos, event planning, marketing, manage the design process and implementation of new logos
--Manage complete overhaul and relaunch of university website, including testing and proofing all content
2012 - 2016 Ohio, United States

Weston Art Gallery

Designer, Gallery Assistant

Contemporary Art

--Designed social media updates, flyers, cards, invitations, e-mail blasts,
promotional pieces, advertisements and collateral
--Managed, preserved and expanded extensive archive of over 1,600 holdings
including books, periodicals, videos, audio recordings and files spanning 16 years, 164 exhibitions and 1,000 artists
--Researched and created exhibition books detailing each artist’s career,
books are an in-gallery reference for the public and later added to the archive
--Collaborated daily with gallery director and assistant director
--Coordinated annual reports, proposal reviews, exhibition openings, annual
gallery benefit details and tracked funding
2008 - 2012 Cincinnati, Ohio, United States


Marketing Manager

Consumer Packaged Goods (Confectionary Gifts)

--Clients: Wal-Mart, Cracker Barrel, Kmart, Toys R Us, Rite Aid, CVS, Michaels, Jo-Ann
--Managed multiple extensive product lines from initial planning to finished product
--Brainstormed, developed product assortments, packaging and merchandising concepts
--Managed the creation of product and merchandising mock-ups
--Presented seasonal collections and products to buyers
--Studied market trends, competitor products, retail patterns for new opportunities
--Key liaison among development, sales, creative and senior management teams
2007 - 2008 Kentucky, United States

Hitchcock Fleming

Retail Advertising Manager

Advertising Agency

--Client: Goodyear Tire & Rubber Company
--Communications liaison for field managers, store owners and corporate office
--Managed marketing efforts in a territory of 26 states, 24 top-ranked cities
--Developed and presented strategic advertising plans specific to each market
--Traveled to regions regularly to present proposals and build client relationships
--Produced quarterly materials informing retailers of upcoming promotions
--Led, trained and managed a team of Account Coordinators
2004 - 2005 Akron, Ohio, United States

Liggett Stashower

Account Executive

Advertising Agency

-Clients: Forest City Enterprises Real Estate, Industry Week Magazine, Progressive Insurance, Cole Vision optical retailers: Target, Sears, Wards, BJ’s, Pearle Canada and Sears Canada
-Managed a variety of highly complex projects from concept to finished product
-Managed direct mail and e-mail campaigns to increase sales, promote event attendance, capture consumer data and retain customers
-Collaborated daily with analysts, writers, art directors, database administrators, external vendors and clients
1999 - 2004 Cleveland, Ohio, United States


Art Academy Of Cincinnati

BFA, Visual Communication Design major

Class Salutatorian
2007 - 2010 Cincinnati, Ohio, United States

Ohio University

BSJ, E.W. Scripps School of Journalism

Summa Cum Laude
Journalism major, Advertising sequence
Spanish and Business minors
1994 - 1998 Athens, Ohio, United States


Adobe Acrobat, Adobe Illustrator, Adobe Photoshop, Copywriting, Editing, Mac Platform, Microsoft Excel, Microsoft Word, PC Platform, Proofreading, Writing, Blogging, Constant Contact, Copy Editing, Facebook, Google+, Indesign, LinkedIn, Microsoft Powerpoint, Microsoft Publisher, Outlook, Press Releases, SEO, Social Media, Twitter, Video, Web Content, WordPress, YouTube,


--Artworks Big Pig Gig artist, selected and sponsored by Merrill Lynch, 2012
--Artworks Secret Artworks: The Masters, 2011
--Stephen H. Wilder Travel Scholarship, 2010
--Art Academy Academic Studies Department Book Award, 2010
--Gary Gaffney Leadership Award, 2010
--Jonathan Riess Art History Colloquium, speaker, 2010
--Association of Independent Colleges and Universities Award for Excellence in the Visual Arts, 2010 nominee
--Artworks Exposed: Top 100 Secret Artists of 2009
--The Marilyn & Charles W. Krehbiel Foundation Scholarship, 2009
--The John E. and Mary Ann Roach Butkovich Scholarship, 2009
--Helms Trust Purchase Award, 2009
--Juried Exhibition of Minumentals, Cincinnati Art Museum, 2009
--Art Academy Third Year Excellence Scholarship, 2009
--Art Academy First Year Excellence Scholarship, 2008
--Minumental Exhibition Awards 2008, 2009, 2010
--Cincinnati Art Museum Tablet Memorial Fund Scholarship, 2007
--Cleveland, Ohio Guitar Mania artist, selected and sponsored by The Cleveland Plain Dealer, 2004


2009-10 - President, Art Academy Chapter AIGA
2009-10 - Cincinnati AIGA President’s Council
2009 - Art Academy re-branding team with LPK
2008-present - AIGA member
2006-08 - Docent, Contemporary Arts Center, Cincinnati
2004-05 - Secretary of the Board, American Marketing Association,
Akron Canton Chapter
1999-04 - Direct Marketing Association, Cleveland Chapter