Showcase & Discover Creative Work

Michelle Roth

Designer

Cincinnati, OH, USA
Work Experience
Cincinnati, OH, USA
2012Present
Assistant Director of Communications
Higher Education

--Promote the university and tell the stories of students, faculty, alumni and academic programs via interviews, testimonials, personal profiles, biographies, video, social media, blogging, press releases and the university website
--Manage a constant flow of digital and print projects from start to finish
--Manage content, message and overall appearance of all materials including writing, editing and proofreading with accuracy and consistency
--Execute and support fiftieth anniversary events: research archives; write keynote speaker biographies; develop event collateral, videos and web content; event planning and execution; marketing via social media, public relations and advertising; manage design process of new logo and seal; and document of all efforts for future reference
Cincinnati, OH, USA
20082012
Weston Art Gallery
Designer, Gallery Assistant
Contemporary Art

--Design e-blasts, facebook updates, flyers, cards, invitations, promotional pieces and collateral
--Manage, preserve and expand extensive archive of over 1,600 holdings including books, periodicals, videos, audio recordings and files spanning 16 years, 164 exhibitions and nearly 1,000 artists
--Research and create exhibition books detailing each artist’s career history, books are an in-gallery reference for the public and later added to the archive
--Collaborate daily with gallery Director and Assistant Director
--Coordinate annual reports, proposal reviews, exhibition openings, annual gallery benefit event and track funding
Hebron, KY, USA
20072008
Galerie
Marketing Manager
Consumer Packaged Goods (Candy, Chocolate, Gifts and Toys)

--Clients: Wal-Mart, Cracker Barrel, Kmart, Toys R Us, Rite Aid, CVS, Michaels, Jo-Ann
--Managed multiple extensive product lines from initial planning to finished product
--Brainstormed, developed product assortments, packaging and merchandising concepts
--Managed the creation of product and merchandising mock-ups
--Presented seasonal collections and products to buyers
--Studied market trends, competitor products, retail patterns for new opportunities
--Key liaison among development, sales, creative and senior management teams
Akron, OH, USA
20042005
Hitchcock Fleming
Retail Advertising Manager
Advertising Agency
--Client: Goodyear Tire & Rubber Company
--Communications liaison for field managers, store owners and corporate office
--Managed marketing efforts in a territory of 26 states, 24 top-ranked cities
--Developed and presented strategic advertising plans specific to each market
--Traveled to regions regularly to present proposals and build client relationships
--Produced quarterly materials informing retailers of upcoming promotions
--Led, trained and managed a team of Account Coordinators
Cleveland, OH, USA
19992004
Liggett Stashower
Account Executive
Advertising Agency
-Clients: Forest City Enterprises Real Estate, Industry Week Magazine, Progressive Insurance, Cole Vision optical retailers: Target, Sears, Wards, BJ’s, Pearle Canada and Sears Canada
-Managed a variety of highly complex projects from concept to finished product
-Managed direct mail and e-mail campaigns to increase sales, promote event attendance, capture consumer data and retain customers
-Collaborated daily with analysts, writers, art directors, database administrators, external vendors and clients
Education
Cincinnati, OH, USA
20072010
Art Academy of Cincinnati
BFA, Visual Communication Design major
Class Salutatorian
Athens, OH, USA
19941998
Ohio University
BSJ, E.W. Scripps School of Journalism
Summa Cum Laude
Journalism major, Advertising sequence
Spanish and Business minors
Skills
 
Adobe Acrobat, Adobe Illustrator, Adobe Photoshop, Blogging, Constant Contact, Copy Editing, Copywriting, Editing, Facebook, Google+, Indesign, LinkedIn, Mac Platform, Microsoft Excel, Microsoft Powerpoint, Microsoft Publisher, Microsoft Word, Outlook, PC Platform, Press Releases, Proofreading, SEO, Social Media, Twitter, Video, Web Content, WordPress, Writing, YouTube
AWARDS & HONORS
--Artworks Big Pig Gig artist, selected and sponsored by Merrill Lynch, 2012
--Artworks Secret Artworks: The Masters, 2011
--Stephen H. Wilder Travel Scholarship, 2010
--Art Academy Academic Studies Department Book Award, 2010
--Gary Gaffney Leadership Award, 2010
--Jonathan Riess Art History Colloquium, speaker, 2010
--Association of Independent Colleges and Universities Award for Excellence in the Visual Arts, 2010 nominee
--Artworks Exposed: Top 100 Secret Artists of 2009
--The Marilyn & Charles W. Krehbiel Foundation Scholarship, 2009
--The John E. and Mary Ann Roach Butkovich Scholarship, 2009
--Helms Trust Purchase Award, 2009
--Juried Exhibition of Minumentals, Cincinnati Art Museum, 2009
--Art Academy Third Year Excellence Scholarship, 2009
--Art Academy First Year Excellence Scholarship, 2008
--Minumental Exhibition Awards 2008, 2009, 2010
--Cincinnati Art Museum Tablet Memorial Fund Scholarship, 2007
--Cleveland, Ohio Guitar Mania artist, selected and sponsored by The Cleveland Plain Dealer, 2004
ACTIVITIES
2009-10 - President, Art Academy Chapter AIGA
2009-10 - Cincinnati AIGA President’s Council
2009 - Art Academy re-branding team with LPK
2008-13 - AIGA member
2006-08 - Docent, Contemporary Arts Center, Cincinnati
2004-05 - Secretary of the Board, American Marketing Association,
Akron Canton Chapter
1999-04 - Direct Marketing Association, Cleveland Chapter