Creative director for Bayer Italy and France, coordinating a team to develope integrated campaign for local markets.

Creative director with over 10 years of experience in advertising, branding, and content marketing, working with many different clients and product categories: food, fashion, pharmaceutical, beauty, technology, just to name some. Enthusiastic team leader, I believe that fostering a good atmosphere and a positive culture is crucial to creative work.

I was co-founder of INCISO, a project dedicated to music, live events and brand experiences to collaborate with brands and festival to engage music lovers.

Help brands to develop content strategy projects to grow their business and earn visibility on-line.

Leadership
- Management of internal creative team of 6 people: copywriters, art directors, designers, and web editors.

Leadership
- Management of internal creative team of 12 people: copywriters, art directors, designers, screenwriters.

Leadership
- Management of internal creative team of 10 people: copywriters, art directors, designers, web editors, developers, social media managers.

Main responsibilities
- Partner with copywriter and other team members to conceive and develop projects in line with brand equity and brand visual and creative guidelines
- Develop strong communication strategies across integrated channels and diverse territories (CEEMEA, South America, Asia and Pacific).
- Insight and research work on the latest trends in technology and and consumer behaviour.
- Creation and development of consumer engagement platforms for online and offline.
- Building of effective presentations and campaign toolkits.
- Product design.
- Supervision and art direction in production of all campaign materials: spots, websites, key visuals.

Main responsibilities
- Concept design and development for websites, display banners, newsletters and landing pages for web campaigns.