Michele Pollastro

Lead UX / Digital Designer @ UBM Plc. Italian Designer since 2006.

London, United Kingdom
My name is Michele Pollastro and I'm a professionist with more than 10 years experience in brand identity and user-centered design. I have a strong interest in Art, Design and Theatre. I enjoy “Pixel-Perfect Designs” and I'm a reliable, enthusiastic person looking for new possibilities.

I'm working in team with agile methodology, organizing tasks and projects in lists and steps. I'm using the most powerful software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, XD and After Effects).
In the last two years I improved my skills and I moved my self to a UX career, working as UX Researcher and Designer.

Work Experience


Lead UX / Digital Designer

• Lead Designer for Chemist+Druggist, a UBM internal brand (coordinating and supervising external designers’ projects).
• UX best practice (research and analysis, studying competitors, defining personas and user flows, conducting usability testing).
• UI best practice (developing and maintaining consistency with brand guide lines throughout all the Chemist+Druggist platforms and services, designing sketches, wireframes and prototypes).
• Marketing materials (designing banners and responsive ads for social networks - Facebook, Twitter and LinkedIn).
• Print materials (designing leaflets, ads and presentations).
• Front-end development (coding and testing in HTML / CSS for different devices - responsive and multi-browser templates).
October 2018 - Present United Kingdom

Vectone Mobile

UI / Senior Graphic Designer

• Improved UX and UI design skills (worked closely with UX Researchers and UX Designers on projects and tasks).
• Head of the Design Team (organised daily job, supervised projects and pending tasks for Junior Graphic Designers).
• Marketing materials (designed banners and responsive ads for social networks - Facebook, Twitter, LinkedIn and Google Plus).
• Designed new layout for company website inner pages and landing pages used for campaigns (improved the user journey and increased the traffic to the store area on the website).
• Crafted printing materials released in several countries (posters, flyers, leaflets and SIM card packaging).
September 2017 - September 2018 United Kingdom

The Italians Wine Food

Bartender & Graphic Designer

• Improved my English and built public relationships.
• Crafted printing and marketing materials (posters, Facebook ads).
June 2017 - August 2017 United Kingdom

Monkey Trip Communications

Graphic & Web Designer

• Created Branding materials for differents clients (logos, business cards, letterheads, brochures, posters and leaflets).
• Created and maintained Wordpress web sites, (from scratch to publish, optimized with responsive structure and SEO strategy).
• Front-end development (Wordpress / Bootstrap / HTML / CSS).
• Marketing materials (designed static and animated banners for Google campaigns and responsive ads for social networks).
January 2010 - May 2017 Italy

Caleidos Srl

Junior Graphic & Web Designer

• Improved knowledge of Dreamweaver / Flash / InDesign.
• Created and managed different websites and Flash banners.
• Created Branding materials for differents clients (logos, business cards, letterheads, brochures, posters and leaflets).
• Front-end development (HTML / CSS).
December 2006 - October 2009 Italy


Media Training Ltd

UX Design: Introduction Training Course

April 2019 - April 2019 London, United Kingdom

“Teatro Sociale” & “Teatro Del Popolo”

Theatrical operator Certificates

October 2008 - June 2016 Italy

IPC G. Falcone

Technical Graphics Advertising Diploma (result: 100/100)

September 2001 - July 2006 Italy


English (Fluent),
Italian (Native),


Adobe, Adobe Illustrator, Adobe Indesign, Adobe XD, After Effects, Agile Methodology, And Wireframing, Confluence, Design, Dreamweaver, Figma, Google Analytics, Hotjar, HTML - CSS, InVision, Jira , LucidChart, Personas, Photoshop, Prototyping, Rapid Sketching, Research, Responsive, Slack, Testing, Trello, Usability, User, WordPress,

Others Skills

Creative Thought, Brand and Design Strategies, UX Research and UX Design, Front-end Development (HTML / CSS), Project Management, Intuition and Empathy, Acting and Public Speaking