Hold Fast Media is a tampa-based digital media company that specializes in web design, graphic design, social media marketing, search engine optimization, and branding.

UNATION is a start-up building the world’s first social event platform, and they operate in a very fast-paced and lean environment. I was fortunate to transition into a start-up; and I’ve gained a tremendous amount of knowledge and experience in the realms of marketing and social media. I’ve developed and maintained a comprehensive social media strategy that outlines marketing techniques, tactics to increase brand reach and drive traffic, as well as brand-2-consumer engagement. Before these strategies could be implemented, I lead a team tasked with developing social media standards, policies and rules of engagement. I have been responsible for outlining key performance indicators, and tracking various metrics on all social and marketing efforts to analyze effectiveness and ROI. As the head of marketing and social I have managed and overseen all content creation and delivery systems, and worked closely with the company to explore and identify new ways to integrate social media into our business strategies and marketing campaigns. This position requires that I continually process and dissect market research findings in an effort to understand emerging trends and technologies. I love this job, and as challenging as it can be – It has allowed me to find confidence in both my ever-growing passion for all things social, and the skill-set I have built that allows me to be successful with this passion.

As an instructional designer I was able to build upon my technical experience as I began to better understand web-based design and instruction. I was responsible for designing and developing interactive instructional materials for web-based training courses. I worked closely with clients and Subject Matter Experts to outline course materials and end-user evaluation systems. I developed and structured content / multimedia in a manner that supported each project’s learning needs. I worked closely with clients, sales, quality assurance, and project managers to streamline the process of building and revising catalogs of web-based learning modules.

I also built an internal employee website (using the WordPress CMS system) that kept each department up-to-date on company news, project statuses, and made all required forms / materials easily accessible for employees.

As a design engineer I learned to see past the big picture, and focus on the many facets of a project. I designed large-scale back-up generator packages that are still being used to supply emergency power to facilities worldwide. I worked hand-in-hand with customers and the sales team to ensure that all requirements and specifications were met within our proposed solution. I was responsible for creating proposal drawings for each project, as well as fabrication / CNC program scripts for our in-house fabrication team. Once schematics were approved I coordinated with the shop foreman, accounting department, and vendors to manage each project from approval through final delivery.