Responsible for the overall creative direction across Performance Hospitality, for project management within the office of Marketing and Communications, and for overseeing the management and tracking of graphic design and web development projects and coordinating workflow for Performance Hospitality’s marketing projects.

Essential Functions:

Understand and have strong awareness/capabilities in the area of digital asset knowledge and best practices.

Provide daily, full-traffic management of assigned products and accounts from concept request, development to product completion.

Contribute guidance and feedback on requests where necessary to assist with creative solutions.

Acts as a liaison between Creative and Content Services and all other departments.

Supervises, coordinates, and ensures the on time and orderly flow of all requests from job initiation to its release and billing are tracked as requested.

Create and maintain a trafficking production calendar along with a series of monthly resource reports.

Maintain high operational standards across the marketing team and maintain strategic tracking processes with marketing colleagues, business leaders, legal, finance, and accounting.

Oversee the coordination and communication of all internal creative requests against available resources, internal and external talent, and budgets.

Ensure that all aspects of project development, including vendor management and meeting notes, are properly documented through the use of our project management tool.

Track all jobs, including monitoring status of jobs daily, preparing weekly job status reports for account management, creative and production, and conducting/weekly traffic meetings with the full Performance Hospitality team.

Assist with training internal resources and clients on creative systems and processes.

Champion the Performance Hospitality brand with a strong level of attention to detail within all requests.

Leveraging contemporary strategies in digital marketing, the candidate will regularly optimize branding efforts to help achieve department and company goals. This position will be responsible for areas including reputation management, public relations, CSR, plus web and graphic design.

Brand Marketing Specialist Responsibilities Include:
• High level of creativity, and able to research and produce content on a variety of topics.
• Use data-driven insights, analyzing our brand positioning and consumer awareness to create superior branded materials.
• Audit, QA, maintain, and improve Chetu.com and related domains to conform to best practices in SEO, UI/UX, plus design.
• Enhance the tech fabric of Chetu’s digital channels by researching and implementing contemporary technologies to improve lead generation and branding efforts.
• Analytical skills to forecast and identify trends and challenges
• Create, design, and coordinate marketing collateral to support key messaging and brand identity for marketing and sales teams through flyers, graphics, videos, etc. and manage associated rights and permissions.
• Translating brand elements into strategies, helping shape and communicate our vision, and mission.
• Demonstrate In-depth understanding of the company’s current offerings and future expansions.
• Monitor the web for new occurrences of the Chetu name in real-time, mitigating negative results and acquire plus promote positive ones.
• Clean up SERP results for brand keywords and farm positive links to populate first and second page results.
• Responsible for CSR strategies and Corporate Communications campaigns to raise awareness of social responsibility events plus coordinate participation.
• Continually identify new directories, awards, PR opportunities, and other channels for brand exposure.
• Ensuring marketing campaigns are delivered on brand, on time, and on budget while reducing redundancies and complexities.

Design and development of web, social media, online and a wide range of print deliverables for various channels.

Utilized Sitecore to build specified landing pages; each collection uniquely designed to showcase each property with a variety of options and upgrades for the 50+ home buyer.

Managing Brokers with all marketing and Administrative needs for a variety of channels including signage, digital and traditional print.

Lead a team of designers in the development of email blasts, landing pages, social media ads, web banners and brochures, collateral and a variety of printed materials.

API is a nationally traded association that represents all aspects of America’s oil and natural gas industry… joined a team of creative artists and social media experts to develop marketing deliverables for a variety of media outlets.

Organizes the preparation and production of customized, client specific
property information packages in response to Requests for Information
(RFIs) and Requests for Proposals (RFPs). Updates and maintains various
information databases. Generates standard and ad hoc reports as
required and assist with website updates (as needed). Tracks, collates and
maintains inventory of marketing materials, create Tour Books, maps of
properties and the printing/binding of materials.

SOFTWARE:
Google Earth • Adobe Photoshop • Adobe InDesign • Adobe Illustrator
CoStar • LoopNet • BAM/Fast Reports

Collaborated with marketing department in developing assets for external LED lighting which includes email blasts, social media campaign deliverables, brochures, presentations, lookbooks for online | mobile platforms and print medium.

SOFTWARE:
Mailchimp • Adobe Photoshop • Adobe InDesign • Adobe Illustrator •
Adobe Dreamweaver

Designed collateral materials business cards, flyers, postcards, banners, posters, brochures, calendars, forms, invitations, logos and announcements for print, online and mobile platforms.

SOFTWARE:
Adobe Photoshop • Adobe InDesign • Adobe Illustrator • Quark • Adobe Fireworks

A member of the e-commerce department who’s contribution lead to a record breaking 2013-2014 Black Friday season for hand-held and mobile conversions. Designed a variety of mobile & web-friendly assets and promotional deliverables for online and mobile platforms.

SOFTWARE:
Adobe Photoshop • Adobe InDesign • Adobe Illustrator • Adobe Dreamweaver

Worked with a team of art directors and designers on various multinational,
multi-lingual fully integrated campaigns for Sandals & Beaches Resorts. Scope of assignments include outdoor marketing • assets for travel / leisure magazines and newspapers • brochures • posters mobile and web advertising • POS displays

SOFTWARE:
Adobe Photoshop • Adobe InDesign • Adobe Illustrator • Adobe Dreamweaver

Guided sales professionals with customized, professional-quality marketing materials that may include maps • advertisements • illustrations • demographic reports • executive summary brochures for in-house and client presentations using advanced desktop, graphic, and mapping software. In addition, provided
graphics and marketing communications support for the South Florida region and various locations in the United States.

Produced print and web deliverables for outdoor marketing and mobile marketing for clients: Museum Of Art Fort Lauderdale, Greater Fort Lauderdale Convention & Visitors Bureau, Sunny.org and Kaplan University.

SOFTWARE
Adobe Photoshop • InDesign • Illustrator • Dreamweaver

Part of a team who brought to life Kaplan University's new white board campaign. Roughly drawn characters and scenes depicting the ease of applying to the college/descriptions of programs offered/ and the support of teachers and program administrators.

SOFTWARE
Dry Erase markers

Designed print and online marketing deliverables for the hotel & resort industry: mobile ads · print design · mailers · post cards · animated banners · brochures for various hotels including: London NYC & London West Hollywood · Waldorf Astoria · The Boca Raton Resort.

SOFTWARE
Adobe Photoshop • InDesign • Illustrator • Dreamweaver

Strategic development and implementation of B2B advertising/ marketing programs and rewards marketing initiatives for multiple Fortune 500 companies: AT&T, Coca-Cola, time Warner Cable, Wells Fargo and Citi. Assets include Banners ads · Image manipulation · UX design · print ads emails blasts · marketing materials · slideshows · PowerPoint presentations · product and promotions · magazine inserts.

SOFTWARE
Adobe Photoshop • InDesign • Illustrator • Dreamweaver

Integration of brand development · web site design · UI design · developed brand strategy · strategic consulting · web marketing · advertising produced Microsoft U (university) campaign which included email blasts · various microsites · web banners · icon development.

SOFTWARE
Adobe Photoshop • InDesign • Illustrator • Dreamweaver

Studied Graphic Design, 3D Animation and Motion Design