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I have been driving visibility, ensuring consistency, and shaping fan experiences for NFL teams and other major sports and entertainment brands for 15+ years.

My career started as a web designer for Ignite Sports Media in Chicago, where I contributed to the design and launch of 13 NFL team sites, including the At… Read More
I have been driving visibility, ensuring consistency, and shaping fan experiences for NFL teams and other major sports and entertainment brands for 15+ years.

My career started as a web designer for Ignite Sports Media in Chicago, where I contributed to the design and launch of 13 NFL team sites, including the Atlanta Falcons. In 2002, I landed a staff position with the Falcons as their first in-house designer. Since then, as I advanced through a series of promotions to the senior-leadership level, I have inspired, directed, and revitalized creative services for the Falcons and their parent organization, the Arthur M. Blank Family of Businesses.

In my current role as Creative Director for AMB Sports + Entertainment, I plan and oversee all creative operations for the Falcons, Atlanta United (a newly established Major Soccer League team), and the retractable-roof, multi-purpose stadium Mercedes-Benz Stadium in Atlanta.

Through strategic vision and planning, hands-on leadership, and close collaboration with outside agencies, we achieved the following:

► Optimized the fan experience for the Atlanta Falcons, and created a unified brand and message at all consumer touch points.
► Directed creative design and development for the $1.4B Mercedes-Benz Stadium.
► Oversaw all creative efforts to launch a new Major League Soccer (MLS) franchise, the Atlanta United.
► Created an immersive visual experience for fans taking public transportation to the Georgia Dome through branded takeovers of two Metropolitan Atlanta Rapid Transit Authority (MARTA) stations.
► Transformed the creative services organization as the company changed and grew—introduced new technologies, revolutionized the approach to game-day photography, and pioneered multiple rebranding efforts over the years.
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  • Creative Director
    AMB Sports + Entertainment — GA, USA
  • Manager of Creative Services
    Atlanta Falcons — GA, USA
  • Creative Services Coordinator
    Atlanta Falcons — GA, USA
  • Freelance Designer
    Freelance — Matawan, NJ, USA
  • Graphic Designer
    Ignite Sports Media — IL, USA
  • Multimedia Specialist
    Lab Volt — Wall, NJ, USA
  • New Media Designer
    Atlanta Falcons — Atlanta, GA, USA
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