Mia Almaguer

Brand Strategist & Designer

Miami, FL, USA
My objective as a brand strategist is to conceive, structure, and implement the most appropriate solution to communicate a brand's value. Whether it is through strategy development, design, copy, or a combination of all three, my goal is to maintain consistency and aim for maximum growth, making my clients stand apart in a sea of sameness.

Work Experience

FIU Online

Visual Design Manager

Providing visual support to the administrative team as well as learning objects, course design, and training for the Learning Design team.
August 2019 - Present Florida, United States

Unique Vacations

Senior Graphic Designer

In my role at Sandals, I have worked on a variety of print projects for the brand including marketing collateral, specialty invitations, branding and signage design for our retail facet and more.
May 2016 - August 2019 Florida, United States

Florida International University Online

Graphic Designer

I create print and digital marketing collateral and assets including email marketing campaigns, banners, promotional packaging and social media graphics.
May 2015 - Present Florida, United States

Miabrands

Brand Strategist and Senior Designer

Led branding projects and marketing strategy for businesses in and out of the United States.

Created event marketing materials for several clients including Burger King’s Have it Your Way Foundation.

Developed and updated several website solutions based on the Wordpress platform.
July 2011 - Florida, United States

SomiMAG

Creative Director/Design Consultant

Rebranded and redesigned magazine, cover to cover to give it a more updated and streamlined look.

Laid out entire magazine on a bi-monthly basis for the first year and have since consulted on design changes as well contributed several layouts per issue.
July 2009 - South Miami, Florida, United States

Raices De Esperanza

Graphic Designer

Revamped the look across all mediums including a structural and aesthetic overhaul of the website.

Branded new programming initiatives and all supplementary marketing materials.

Led the development of and launched an e-mag component to communications materials.
April 2011 - September 2012 Miami Beach, Florida, United States

Paula Black & Associates

Senior Graphic Designer

Created complete branding solutions for various clients ranging from law firms to boutique bakeries.

Projects ranged from standard corporate stationery to advertisements, invitations and websites.

Assisted the staff copy writer in developing copy in Spanish for a client’s ad campaign.
July 2010 - February 2011 Coconut Grove, Florida, United States

@brandsonwheels

Freelance Side Project

Branded and fleshed out various Food Truck business looks from vehicle wraps to menus.

Worked extensively with Burger Beast to create marketing materials and branding for food truck events.

Also developed restaurant menus and signage for clients such as El Rey de las Fritas and Sakaya Kitchen.

Set up social media accounts for certain clients, including developing social media campaigns and account management.
January 2011 - May 2012 Florida, United States

Reac+ive Designs

Owner/Creative Force

Ran a boutique design studio in both creative and business aspects.

Developed new identities and marketing materials for emerging South Miami businesses.

Managed traffic and production schedules for a team of sub-contracted employees and interns.

Created marketing materials and identity for Red Sunset Merchants Association, South Miami Drug-Free Coalition, and SoMi Art Walk among other things.
January 2009 - September 2010 South Miami, Florida, United States

Midtown Creative

Senior Graphic Designer

Worked on various branding and marketing campaigns from restaurants to pr firm collateral and various non-profit projects such as for the local chapter of the American Cancer Society.

Projects varied from print to web to environmental.
January 2008 - July 2008 Coconut Grove, Florida, United States

Arrso Restaurant Management

Graphic Designer

Created graphic solutions for both print and web as the in-house designer for ARRSO management, owners of various nightlife and fine dining establishments throughout South Florida.
December 2006 - September 2007 Miami, Florida, United States

Education

Ai Miami International University Of Art & Design

BFA Graphic Design

Participated in Design Honors courses, working on various non-profit projects for organizations such as Art Districts of Miami, TREEmendous Miami, and Honeyshine International, an Alonzo Mourning Charity.

Thesis focused on utilizing newer materials/technologies in print design and production in order to reduce environmental waste.
July 2005 - December 2007 Miami, Florida, United States

Languages

Spanish (Native),
English (Native),

Awards

Logo Lounge Vol. 5

TREEmendous logo featured in book

2009

Skills

Art Direction, Brand Development, Branding, Campaign Management, Collateral Design, Consulting, Copy Writing, Creative Direction, Design Systems, Digital Marketing, Editorial Design,

Software Experience

Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe XD

Microsoft Word, Excel, Powerpoint, Keynote, Google Slides, Rise360, Canvas LMS, Figma, Tableau

Google Analytics, Facebook Advertising, Wordpress, Hubspot