Mia Almaguer
Brand Strategist & Designer
Miami, FL, USA
305 7901885
be.net/mia
My objective as a brand strategist is to conceive, structure, and implement the most appropriate solution to communicate a brand's value. Whether it is through strategy development, design, copy, or a combination of all three, my goal is to maintain consistency and aim for maximum growth, making my clients stand apart in a sea of sameness.
Work Experience
FIU Online
Visual Design Manager
Providing visual support to the administrative team as well as learning objects, course design, and training for the Learning Design team.
August 2019
- Present
Florida, United States
Unique Vacations
Senior Graphic Designer
In my role at Sandals, I have worked on a variety of print projects for the brand including marketing collateral, specialty invitations, branding and signage design for our retail facet and more.
May 2016
- August 2019
Florida, United States
Florida International University Online
Graphic Designer
I create print and digital marketing collateral and assets including email marketing campaigns, banners, promotional packaging and social media graphics.
May 2015
- Present
Florida, United States
Miabrands
Brand Strategist and Senior Designer
Led branding projects and marketing strategy for businesses in and out of the United States.
Created event marketing materials for several clients including Burger King’s Have it Your Way Foundation.
Developed and updated several website solutions based on the Wordpress platform.
Created event marketing materials for several clients including Burger King’s Have it Your Way Foundation.
Developed and updated several website solutions based on the Wordpress platform.
July 2011
-
Florida, United States
SomiMAG
Creative Director/Design Consultant
Rebranded and redesigned magazine, cover to cover to give it a more updated and streamlined look.
Laid out entire magazine on a bi-monthly basis for the first year and have since consulted on design changes as well contributed several layouts per issue.
Laid out entire magazine on a bi-monthly basis for the first year and have since consulted on design changes as well contributed several layouts per issue.
July 2009
-
South Miami, Florida, United States
Raices De Esperanza
Graphic Designer
Revamped the look across all mediums including a structural and aesthetic overhaul of the website.
Branded new programming initiatives and all supplementary marketing materials.
Led the development of and launched an e-mag component to communications materials.
Branded new programming initiatives and all supplementary marketing materials.
Led the development of and launched an e-mag component to communications materials.
April 2011
- September 2012
Miami Beach, Florida, United States
Paula Black & Associates
Senior Graphic Designer
Created complete branding solutions for various clients ranging from law firms to boutique bakeries.
Projects ranged from standard corporate stationery to advertisements, invitations and websites.
Assisted the staff copy writer in developing copy in Spanish for a client’s ad campaign.
Projects ranged from standard corporate stationery to advertisements, invitations and websites.
Assisted the staff copy writer in developing copy in Spanish for a client’s ad campaign.
July 2010
- February 2011
Coconut Grove, Florida, United States
@brandsonwheels
Freelance Side Project
Branded and fleshed out various Food Truck business looks from vehicle wraps to menus.
Worked extensively with Burger Beast to create marketing materials and branding for food truck events.
Also developed restaurant menus and signage for clients such as El Rey de las Fritas and Sakaya Kitchen.
Set up social media accounts for certain clients, including developing social media campaigns and account management.
Worked extensively with Burger Beast to create marketing materials and branding for food truck events.
Also developed restaurant menus and signage for clients such as El Rey de las Fritas and Sakaya Kitchen.
Set up social media accounts for certain clients, including developing social media campaigns and account management.
January 2011
- May 2012
Florida, United States
Reac+ive Designs
Owner/Creative Force
Ran a boutique design studio in both creative and business aspects.
Developed new identities and marketing materials for emerging South Miami businesses.
Managed traffic and production schedules for a team of sub-contracted employees and interns.
Created marketing materials and identity for Red Sunset Merchants Association, South Miami Drug-Free Coalition, and SoMi Art Walk among other things.
Developed new identities and marketing materials for emerging South Miami businesses.
Managed traffic and production schedules for a team of sub-contracted employees and interns.
Created marketing materials and identity for Red Sunset Merchants Association, South Miami Drug-Free Coalition, and SoMi Art Walk among other things.
January 2009
- September 2010
South Miami, Florida, United States
Midtown Creative
Senior Graphic Designer
Worked on various branding and marketing campaigns from restaurants to pr firm collateral and various non-profit projects such as for the local chapter of the American Cancer Society.
Projects varied from print to web to environmental.
Projects varied from print to web to environmental.
January 2008
- July 2008
Coconut Grove, Florida, United States
Arrso Restaurant Management
Graphic Designer
Created graphic solutions for both print and web as the in-house designer for ARRSO management, owners of various nightlife and fine dining establishments throughout South Florida.
December 2006
- September 2007
Miami, Florida, United States
Education
Ai Miami International University Of Art & Design
BFA Graphic Design
Participated in Design Honors courses, working on various non-profit projects for organizations such as Art Districts of Miami, TREEmendous Miami, and Honeyshine International, an Alonzo Mourning Charity.
Thesis focused on utilizing newer materials/technologies in print design and production in order to reduce environmental waste.
Thesis focused on utilizing newer materials/technologies in print design and production in order to reduce environmental waste.
July 2005
- December 2007
Miami, Florida, United States
Languages
Spanish (Native),
English (Native),
Awards
Skills
Art Direction,
Brand Development,
Branding,
Campaign Management,
Collateral Design,
Consulting,
Copy Writing,
Creative Direction,
Design Systems,
Digital Marketing,
Editorial Design,
Software Experience
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe XD
Microsoft Word, Excel, Powerpoint, Keynote, Google Slides, Rise360, Canvas LMS, Figma, Tableau
Google Analytics, Facebook Advertising, Wordpress, Hubspot
Microsoft Word, Excel, Powerpoint, Keynote, Google Slides, Rise360, Canvas LMS, Figma, Tableau
Google Analytics, Facebook Advertising, Wordpress, Hubspot