miguel hiraldo

Brand Manager, Creative Director, Web Designer, Graphic Designer, Art Director

Santo Domingo, Dominican Republic
My objective has always been to pursue a career in a creative environment with an organization that firmly believes that Design,Creativity and Marketing are important tools to sell products and/or services. A position that combines production and/or business skills making it possible to meet project criteria without sacrificing quality.
• Many years experience as Creative Director, Art Director, Brand Manager and Marketing in Advertising Industry.
• Strategic planner, trustworthy, reliable and hard working team leader.
• Deep knowledge of Marketing Plan.
• Deep Knowledge in Launch of New Products.
• Experience to solve problems with excellent results.
• Able to work under little supervision.
• Experience on team coordination.
• Experience negotiating in different cultural environments (sometimes from home studio).
• Combines marketing, production and/or business skills to meet project criteria.
• Exceeds annual strategic / performance goals and expectations.
• Recognized as result – oriented.

Work Experience

Young & Rubicam

Creative Director / Art Director

Creative Director
As creative director responsibilities included creating ideas, managing several accounts, creating selling strategies, creation of promotional campaigns, TV and print production supervision.
Accounts included: Xerox, Colgate, Chase Manhattan Bank, Pirelli Tires, Frito Lays, Presidente Beer, Kodak, Sterling Winthrop, IBM, Warner Lambert.
Art Director
As art director responsibilities included working with the creative director and copywriter to launch campaigns, directed photo sessions and illustrators and supervised print production.
January 1986 - February 1996 Dominican Republic

McCann Erickson

Senior Creative Director, Brands Management

Responsibilities included supervision of the entire creative department (three teams), creating ideas in both English and Spanish, participating in creation of selling strategies, development of promotional campaigns, working with media plans and encouraging professional improvement of employees, TV and print production supervision.
Accounts included: Coca Cola, Exxon Standard Oil Co, Allegro Resorts, Skytel, Nestle, Procter & Gamble Dom Rep (Ariel), National Car Rental, Nabisco.
March 1996 - February 1998 Dominican Republic

Grey Global Inc

Senior Creative Director

Responsibilities included supervision of the entire creative department, creating ideas in both English and Spanish, participating in creation of selling strategies, encouraging professional improvement of employees, TV and print production supervision.
Accounts included: Warner Lambert, Copa Airlines, Osaka Bank, Jameson Whisky, Jacobs Creek Wines.
March 1998 - December 1998 Santo Domingo, Dominican Republic

Nandy Rivas Ad Agency

Creative Director

Rivas Advertising Agency
Senior Creative Director
Responsibilities included managing accounts, creation of ad campaigns, and supervising a creative team.
Accounts included: TricomTelephone Company, Shell, National Bank of Credit, CNS Insurance.
January 1999 - January 2002 Santo Domingo, Dominican Republic

Spokane Interactive Technologies

Creative Director / Web Design

Worked in this Web and phone technology developer doing their advertising (for them and their clients) and designing their brand image. Responsibilities included managing accounts, creation of ad campaigns as well as developing web sites and flash animations, CD-rom, banners, hot sites, etc.
Accounts included: Juegos Panamericanos, Verizon, Orange, Presidente Beer, Nestle, Pepsi, Gatorade.
January 2002 - January 2003 Santo Domingo, Dominican Republic

Forcadell Advertising

Creative Director, Director of Interactive Technologies Dept., Brands Management,

Responsibilities included developing web sites and flash animations, CD-rom, banners, hot sites, etc.; and also developing marketing strategies, supervising TV production of advertising campaigns, managing accounts and creation of ad campaigns.
Accounts included: ACAP, Siboney Rum, Dominos Pizza, Hoy Newspaper, Frito lay.
January 2003 - May 2007 Santo Domingo, Dominican Republic

Inventun Advertising

Senior Creative Director, Brands Management

For 5 years it was my responsibility to bring this tiny agency to the foreground by pitching to new clients and bringing in brands such as Shell and Gomep. It was also my responsibility to keep brands such as Chevrolet, Dominicana de Seguros, Citgo, Constanza and Jeep, among others, vibrant and fresh all year round. You can see a lot of this recent work in my portfolio (issuu.com/mhiraldo/docs/short_presentation_2011). Of course other responsibilities included supervision of the entire creative department, creating ideas, participating in creation of selling strategies, encouraging professional improvement of employees, TV and print production supervision. Also developing marketing strategies, supervising TV production of advertising campaigns, managing accounts and creation of ad campaigns.
Accounts included: Orange/Nokia, National Car Rental, Chevrolet/Santo Domingo Motors, Sisalril, Citgo, Reid & Co, Jeep, Constanza, Shell, Gomep, Dominicana de Seguros.
May 2007 - February 2012 Santo Domingo, Dominican Republic

MyRealPage

Creative Director / Art Director / Web Designer

Supervising Advertising, Art Direction and Creative Direction of their brand and various products, as well as designing web sites for clients.
September 2012 - October 2014 Winnipeg, Manitoba, Canada

Education

Valley Forge Military School High S Chool

High school

High school in USA
September 1976 - July 1978 Wayne, Pennsylvania, United States

La Massana

Masters Degree

Master's degree in Graphic Design at this prestigious University.
September 1982 - July 1986 Barcelona, Spain

Languages

English (Fluent),
Spanish (Native),

Awards

International Advertising Festival Of New York

Finalist- Print

1991

Congriber

3 awards - Print

1994

Advertising Age

2 TV spots awards

1998

Listin Diario Print Awards

16 awards -various years

2001

Skills

Adobe Illustrator, Adobe Photoshop, CSS, Final Cut, IMovie, Indesign, Logic, Sound Design, Translation,

About my other skills

• Many years in TV production and short film/documentaries (creating content and/or in charge of the production process including pre and post production). Clarividente Films is a joint venture with my partner which generates work for advertising and Music Videos. You can check our recent work here:

https://vimeo.com/cf12671797
https://vimeo.com/eh31086880

• Many Years as recording engineer in Estudio H, a recording studio which (mostly) produces radio spots but lately has been producing artists too. I am the recording and mixing engineer together with partner and associate Oscar Chabebe (involved in music production for award wining films in USA, such as 'The Last Season')

http://www.imdb.com/title/tt3593932/?ref_=fn_al_tt_1

• For Corporate Identity Guide / Logo creation Jobs: i have many years experience creating names, logo, entire stationary and finally the Corporate Identity Document of various brands. i can provide various examples if requested but you can see one of the latest here in my portfolio at Behance (myRealPage).

• I've done many illustrations of various styles for covers of books, advertising, etc., and all the drawings for a children's book that i can send you separately. For a quick look at some of these illustrations go to:

http://issuu.com/mhiraldo/docs/brief_presentation_2011_

For more please contact me at miguel.hiraldo@gmail.com
Thanks for your time,
M. Hiraldo