Arlyne D'Alessandro

The Mettlehead Designer

North Las Vegas, NV, USA
I am a Marketing & Communications Manager with a background in Graphic Design including over 15 years of experience in print/digital design and 8 years in marketing in the pet retail and dental implant industry, providing project consultation, planning, promotion, and execution.

• Photoshop/Illustrator/InDesign
• Email/Website/Social Media Advertising
• Business Cards, Brochures, Flyers, Postcard/Mailers, Banners
• Magazine/Newspaper Ads
• Promotional Products
• In-Store Retail Marketing Materials
• Logo Design

Work Experience

Noris Medical

USA Marketing & Communications Manager

In addition to my role as Marketing Manager, the following tasks for my job role are as follows:

• Communications
- Collaborate, generate, and upkeep templates in Asana projects for in-office operations
- Collaborate with other teams to identify the public voice of the brand
- Communicate with media outlets and journalists to create press kits
- Perform communications research & monitor the progress of various communications strategies
- Develop materials and assist team members in staff training for communication improvement practices

• Leads
- Coordinate with National Sales Manager and Point-of-Contact Sales Representatives in managing multiple course registrations and leads
- Lead aggregation and transfer to Headquarters & Sales Team
July 2022 - Las Vegas, Nevada, United States

Noris Medical

USA Marketing Manager

• Marketing Product Logistics
- Manage & Monitor inventory with the Supply Chain Operations Manager
- Provide Noris branded files to Operations Coordinator for apparel & promotional material orders
- Assist with onboarding procedures by providing marketing materials to new employees

• Digital Marketing
- Assist with developing, posting, and upkeep of social media content
- Manage email lists and generate content to schedule email blasts
- Oversee and repost social media posts by our Key Opinion leaders and sales team

• Team Collaboration
- Corporate Event Planner & Director of Education: Obtain course/event details to submit requests to the Global Marketing Team
- Global Marketing Team: Creation process of all marketing content
- Noris Medical Mexico branch: Assist with support in establishing their marketing department
- Assist with planning, preparation & packing of materials for upcoming courses and events

• In-Office Operations
- Coordinate with Office Administrator in managing multiple course registrations
- Generate itinerary templates for email newsletters to send to registered attendees before courses & evening gatherings
- Customer Service - Assist in taking customer phone orders and relay messages of any inquiry to the proper departments

• Organize/Manage company Google Drive for USA office and Regional Sales Managers' operations
- Generate Google documents/sheets for in-office operations use
- Manage/Maintain/ USA office request forms
- Generate & upkeep Asana projects for the USA Marketing Department
August 2021 - July 2022 Las Vegas, Nevada, United States

Noris Medical

Event Coordinator

• Coordinate all courses, events & personnel
- Generating and managing all pertinent information on project management software and google documents
- Research/identify successful event opportunities
- Calculate/propose budgets
- Post all approved courses and events on the staff calendar
- Register all personnel and speakers attending each event
- Arrange and book flights/accommodations for personnel
- Generate/distribute agendas/itineraries and supplies list for attending personnel
- Generate and distribute CE Certificates to course attendees

• Manage Master Calendar for internal operations
- Courses, tradeshows, and local society meetings

• Freight Logistics
- Manage shipping/logistic schedule for all freight
- Preparation and packing of materials for all events
- Resolve all shipping, import, and export issues with the support of the Supply Chain Manager on event equipment.

• On-site Course/Event Coordination
- Oversee logistics associated with all workshops at tradeshows in conjunction with the education department
- Request, schedule, arrange, and oversee all vendor services/logistics such as booth rentals, A/V, electrical, flooring/furnishings, and labor services

• Marketing Branding and Inventory Management
- Incorporate company branding into product presentation supplies.
- Schedule recurring social media posts for event meetings as they are approved for global branding
- Perform special projects requested by Noris Directors and National Sales Managers.
- Collaborate with global headquarters to submit requests and revise digital/print marketing materials
March 2021 - August 2021 Las Vegas, Nevada, United States

Labrador Franchises

Marketing Coordinator

• Designed and implemented various digital/print ads and marketing campaigns for our network of franchises which increased foot traffic during the campaign period.
• Consulted with franchisees to develop advertising strategies and marketing collateral that included in-store signage and digital assets that met their campaign strategies.
• Monitored online reputation of our entire network of franchise stores and developed strategies for the stores to improve their online reputations; this has helped increase their online perception and increased store traffic.
• Coordinated with the city for the flagship store to be a vendor at local community events. This has led increased store traffic, increased revenue and sponsorship opportunity within the community.
May 2013 - Present California, United States

Mettlehead Designs

Sole Proprietor

Part-time Freelance design.
www.mettleheaddesigns.com

Completed freelance projects from time to time creating the following:

• Online/Social Media Marketing for Small Businesses
• Business Logos
• Converting Images into Vector Files
March 2014 - California, United States

Art 2 Ink, Inc.

Graphic Designer / Lead Creative

• Managed and coordinated projects with other designers (in house and remote) from concept to completion to keep the production flow smooth.
• Developed print/web marketing materials as well as promotional items (physical) to give our clients a unique look for their brand which helped them stand out from their competitors.
• Collaborated with clients to create captivating logos that identify
their brand.
• Customer service oriented tasks included producing estimates/invoices, contacting customers regarding their order status as well as timely payment collection.
• Represented the business at networking groups to promote our business’s services. This helped us gain new clientele through referrals and visibility.
January 2008 - March 2014 California, United States

Beverages And More!

Cashier

• Performed as main cashier on both regular and holiday shifts.
• Hosted beer and wine tasting events
• Consulted with customers who needed wine that fit within their budget for a wedding
• Achieved a perfect score in customer service by a secret shopper.
May 2007 - December 2007 California, United States

Bronco Bookstore

Cashier / Shipping & Receiving

• Front register sales/returns and provided customer service.
• Transitioned departments to shipping/receiving textbooks, general merchandise, and inventory.
January 2002 - May 2007 California, United States

Education

California State Polytechnic University, Pomona

Bachelor of Fine Arts in Graphic Design

September 2010 - December 2007 Pomona, California, United States

Mt. Sierra College

N/A

Attempted to study for Game Design, but is currently on hold.
January 2010 - January 2013 Monrovia, California, United States

Languages

English (Native),

Skills

Adobe Dreamweaver, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Asana, Event Coordinator, Facebook Ads, Google Documents, Google Drive, Graphic Design, Logo Design, Marketing, Marketing Coordinator, Microsoft Office, Multiple Page Layouts, Photo Editing, Photo Manipulation, Print Design, Retail Ads, Social Media, Web Design,