Showcase & Discover Creative Work

Simona Merlini

Graphic & Product Designer, User Experience, Web, Illustrator, Storyboard Artist, Exposition & Interior Designer

Roma, Italy
I developed my attitude in graphic, product design, illustration and visualization at first at the ISIA Roma University and then after different work experiences (in graphic studios as freelance and at University as assistant professor in the course of Graphic Communication).
The technique I use in the design project provide a global approach to the world of visual communication, in an aesthetics and more important in a systemic/constructive way.
Thanks to this vision my work is not just an academic exercise but the last result of a careful analysis of the sector and systems/scenery that belongs to the client.

Work Experience

Freelance

Designer, Illustrator

Click to edit position descriptionGraphic, UX, illustration, Web Design, Brand Identity, Product Design, Interior Design.

Clients:
- Cinecitta Luce / www.cinecittaluce.it
- The Jackal / www.ciaopeople.it/thejackal
- 19novanta / www.19novata.com
- Ultraviolet / www.ultraviolet.to
- Tette e Cibo / www.tetteecibo.com / www.facebook.com/tetteecibo
September 2015

19novanta

Art Direction, Graphic, Web, and Exposition Designer, Interaction Designer

MAIN DUTIES AND RESPONSIBILITIES:

Advertising, Editorial, Graphic, Web, IXD, Illustration.
Art for the 8e1/2 cinema magazine.
Design of digital interface.
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NAME AND ADDRESS OF THE EMPLOYER:

19novanta, via fornovo 3, 00192 - Rome
Tel. +39 06 3210748
Web: www.19novanta.com
January 2013 - October 2014 Italy

Doralab Srl

UX designer


MAIN DUTIES AND RESPONSIBILITIES:

Design of digital interface.
Creation of the interface through interactive wireframes.
Creation of Prototypes.
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NAME AND ADDRESS OF THE EMPLOYER:

Doralab, via Bisagno 5, 00199 - Rome
Tel. +39 06 83398969
Web: www.doralab.it
October 2011 - December 2012 Italy

ISIA Roma Design

Professor in Graphic Design


MAIN DUTIES AND RESPONSIBILITIES:

Professor of graphic design course at the ISIA Pordenone design university.
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NAME AND ADDRESS OF THE EMPLOYER:

I.S.I.A. di Roma University, Piazza della Maddalena 53 - Rome
Tel. +39 06 6796195
www.isiaroma.it
November 2011 - November 2012 Italy

Vertigo Design Roma

Graphic and product designer


MAIN DUTIES AND RESPONSIBILITIES:

- Creation of pictograms and illustrations for a tourist-tematic signage
system for the historical center of Belluno City.
- Illustration and graphics for “ Vertigo Calendar 2011”
- Illustration for AIAP “Emergency Design” manifest.
- Creation of a series of neon illuminations for: Minicasinò Intralot in Rome.
- Advertising storyboards for: Intralot Company.
- Creation of animation for: Minicasinò Intralot in Rome.
- Rendering and image editing for: Intralot Company.

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NAME AND ADDRESS OF THE EMPLOYER:

Vertigo Visual Design.
Via Ostiense 56 - 00154 Rome
tel. +39 06 57302027 / +39 06 5758992
www.vertigodesign.it
January 2010 - November 2011 Italy

Lemonviz Medialab

Founder, Graphic, Product & UX Designer

January 2010 - December 2011 Italy

Education

ISIA Roma Design

Master degree in system design

- November 2009 Roma, Italy

Fachhochschule Mainz

Erasmus Programme

March 2007 - July 2007 Mainz, Germany

ISIA Roma Design

Bachelor's degree in product design

- December 2005 Roma, Italy

Languages

Italian (Native),
English (Fluent),
French (Beginner),
Geman (Beginner),

Awards

Utilità Manifesta

Utilità manifesta. Design for social.

2011

INDEX

INDEX: design awards

2011

Skills

Advertising, Brand Identity, BTL, BTO, Editorial Design, Exhibition Design, Graphic Design, Illustration, Industrial Design, Interaction Design, Interior Design, Product Design, System Design, User Experience Design, Web Design,

SKILLS AND COMPETENCES

PRODUCT DESIGN

During the tree year course of product design at the university, I had the
chance to develop high and specific duties in the advance of a design
project, followed and created in every steps: from the idea to the
engineering, to the prototyping and production. In the next two years of
master I have enlarged those skills to the building and managing of the
complex systems.
The System Design alouds infact to expand the “only one object” view to
the rethinking and reshaping of everything around it (people, services,
spaces, architectures etc.).
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GRAPHIC DESIGN

My training was characterized by a pronounced interest and attitude in
graphic, developed not just through the different university courses but
also through the participation at formative workshops whit some
important names of the Graphic Design as the typographer Dorothee
Wettestein or the graphic designer Rosemery Sassoon.
Thanks to the training experience at the Oz studio and to the next job
collaboration at the Vertigo Design and 19novanta agencies,
I had the chance to gain knowledge in the field of Visual Design,
Interaction Design and Info Design.
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ORGANIZATIONAL SKILLS AND TEAM WORKING

During my university years I have often worked in a team to create
design projects.
After this period I collaborated whit different agencies and I worked
at university as assistant professor and professor, at that period I had
refine my organizational and social skills.

TECHNICAL & ARTISTIC SKILLS

HARDWARE & SOFTWARE

Complete mastery of Windows and Macintosh operating system
Complete mastery of the softwares: Adobe Illustrator, Adobe In Design,
Adobe Photoshop
Complete mastery of the suite Office: Word, Power Point, Exel
Complete mastery of the software: Keynote
Complete mastery of the software: QuarkXPress
Complete mastery of the software: Autocad
Complete mastery of the software: Axure
Complete mastery of the software: OmniGraffle
Good knowledge of the softwares: Adobe Flash, Adobe After Effects
Complete mastery of the 3d modeling software: Rhinoceros
Good knowledge of the 3d modeling software: Solid Works
Good knowledge of the rendering softwares: V-Ray, Hypershot
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PAINTING, DRAWING, ILLUSTRATING

My educational path had been always placed side by side by an ancient
passion for drawing and illustrating. This passion, grown up at first in a
spontaneous and empiric way, had been developed during the years
thanks to the academic experiences and painting and drawing course.
In the world of work it had found his final application both in the creation
of illustration for advertisement and in the shaping of logos and in the
world of the storyboards visualization.

Used Techniques:
Complete mastery of the pencil technique
Complete mastery of the Pantone technique
Complete mastery of the charcoal technique
Good proficiency in painting technique
Good proficiency in watercolour technique

INTERESTS & HOBBIES

SPORTS

- Free Climbing ( 2013 - until now )
- Volleyball ( 2005 - 2009 )
- Judo ( 1993 - 2003 )
- Swim ( 1989 - 1993 )
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VIRAL WEB
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MOVIES
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TRAVELING
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