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Increased engagement with a CRM activity for Imagica by 3579% on Facebook and 334% on Twitter that created 1800 personalized videos in 30 days through zero media spends. Created an e-mailer actually vanished as an invite for a magic festival. Executed an HR activity for Borosil that not only made hero’s of their … Read More
Increased engagement with a CRM activity for Imagica by 3579% on Facebook and 334% on Twitter that created 1800 personalized videos in 30 days through zero media spends. Created an e-mailer actually vanished as an invite for a magic festival. Executed an HR activity for Borosil that not only made hero’s of their employees and grew their morale but also drove engagement on social media with a rise in video views by 479222% by garnering 65000 reactions, 23355 shares and 1500 comments.

I believe we should always try and connect things to make magical experiences. Connect mediums, devices, or even platforms but most importantly connect with an emotion or a promise. Read Less
  • Digital Head
    Sideways Consulting — India
  • Visiting Faculty, (Digital)
    Miami Ad School — Mumbai, India
  • Creative Director
    Condé Nast India — India
  • Sr Creative Director
    OgilvyOne Worldwide — India
  • Executive Creative Director - Digital (Asia Pacific and Middle East)
    Commonwealth — India
  • Creative Director - Digital
    CreativeLand Asia — India
  • Creative Director (Digital)
    Wunderman — India
  • Creative Director
    Tribal DDB India — India
  • Creative Director
    RMG Connect — India
  • Creative Director
    Webpercept — India
  • Creative Director
    Powerweave — Mumbai, India
View Full Resume
Borosil:
Silver Abby 2018: (Branded Content & Entertainment)

Adlabs Imagica - The world’s first online animatronic show
The Blue Elephant (Digital / Direct Response) - D&AD Kyoorius Awards 2017
Bronze Abby 2017 (Social Media - Response)
Bronze Abby 2017 (Use of Technology)
Bronze - (Use of Data - For CRM) - C… Read More
Borosil:
Silver Abby 2018: (Branded Content & Entertainment)

Adlabs Imagica - The world’s first online animatronic show
The Blue Elephant (Digital / Direct Response) - D&AD Kyoorius Awards 2017
Bronze Abby 2017 (Social Media - Response)
Bronze Abby 2017 (Use of Technology)
Bronze - (Use of Data - For CRM) - Campaign India Digital Crest Awards

Adlabs Imagica - The Most Magical Email
Silver Abby 2017 (Direct Response - Email Marketing)
Bronze Abby 2017 (Use of email) Adlabs Imagica
Bronze - (Media innovation) - Campaign India Digital Crest Awards
Baby Elephant (In Book Winner) - Innovation - D&AD Kyoorius Creative Awards 2017

Google:
Silver DMAI 2014 Google at the Delhi Auto Expo

Hippo Momline:
Silver Abby 2012 - Direct Response (Digital)
Silver Abbey 2012 - Integrated
Finalist Abby 2012 - Digital & Mobile

Audi India:
The Audi online 24-hour Le Mans Race: Finalist Abby 2012 - Integrated
Silver 2011 Yahoo Big Idea Chair - Best Use of Technology
Silver Effie 2011 - Digital Advertising
Bronze - Campaign India Digital Media Awards 2012
Website Bronze - Campaign India Digital Media Awards 2012 - Online marketing

Reliance Mobile: Go for it:
Silver Abby 2010 - Interactive Digital Advertising. Silver Abby 2010
Integrated Mobile Experience. Gold at the Asia Mobile Marketing Awards 2009

Idea Cellular: Idea Mobile Roadie Challenge:
Bronze Abby 2009 - Direct Response
Bronze Abby 2009 - Mobile Innovation
Bronze - Campaign India Digital Media Awards 2010
Website (Technology & Telecoms)
Silver - Campaign India Digital Media Awards 2010
Website Bronze Effie 2009 for best use of Digital Media Read Less
Miami Ad School - Visiting Faculty 2017, (Digital)

Jury member for the Abby’s 2017. (Digital & Mobile)

Jury member for the Abby’s 2016. (Digital & Mobile)

Jury member for the Abby’s 2015. (Digital & Mobile)

Jury member for the Abby’s 2014. (Digital & Mobile)

Jury member for the Abby’s 2012. (Digital & Mo… Read More
Miami Ad School - Visiting Faculty 2017, (Digital)

Jury member for the Abby’s 2017. (Digital & Mobile)

Jury member for the Abby’s 2016. (Digital & Mobile)

Jury member for the Abby’s 2015. (Digital & Mobile)

Jury member for the Abby’s 2014. (Digital & Mobile)

Jury member for the Abby’s 2012. (Digital & Mobile)

Speaker at SIMCatalyst 2013 organized by the Symbiosys Institute of Media and Communication

Speaker at "Brandstorm 2012" organized by "The Bengal Chamber of Commerce" Read Less
Member since: