As a Senior Visual Designer and Brand for BNY Mellon, I focus on leading user interaction and immersive brand experience. Our team is responsible for BNY Mellon Brand Strategy, where I lead the visual design and launch of enterprise marketing autonomy tools, such as our award-winning Iconography system, Dynamic Marketing Collateral tools, directed two large
corporate photo shoots and created Experience BNY Mellon our immersive brand experience platform.

Amplifying the BNY Mellon Brand by being leading client focused engagement strategies with pioneering new technology and a focus on global collaboration on the key messages of the company. Keeping the integrity of the brand intact by focusing on excellence and engaging team members to develop key initiatives and brand guideline maintenance and evolution.

I was part of the team that revolutionized the Explanations of Benefits statements, created and oversaw the in-house photography department, which shot over 45 events, 70 corporate portraits and four campaigns per year. Lead the creative in the award-winning Dining Smart campaign, which successfully impacted local area high schools, museums, and corporations. Also, Lead the design on informational graphics presented the United States Congress on the Affordable Care Act.

Developed strong design concepts to improve user results. Lead successful execution of several new product introductions.