- Managing all creative process of Fashion&Home department including product and model photography concept and designing creative layouts in line with creative brief.

- Creating new concepts for every campaign and designing clean and understandable catalogue layouts.

- Deciding creative still-life photography concept and providing proactive guidance to regional photography team and managing the whole shooting process.

- Working effectively with regional category team and understanding their needs to create relevant layouts according to their strategy.

- Staying in contact with other markets' art directors and adopting new learnings and best practices to maintain company's global design approach.

- Cooperating with UK photography team to improve model image quality by giving all the necessary feedbacks according to regional needs.

- Updating photography database monthly with new product and model images and sharing them with other markets' art directors.

- Cooperating with regional Print Production team to improve print process and quality.

Managing design and print production processes of 12 sectoral magazines from various sectors including health, automotive, food, textile and so forth; as well as creating cover designs for each.

Leading creative team and managing the workflow between clients and all the art directors.

- Creating new concepts and editorial layouts for monthly magazine Xoxo The Mag, as well as two other sectoral magazines, being in charge of managing the whole design and print production process from the beginning to end.

- Designing all editorial pages and creating strong layout concepts for editorial and fashion photography files in line with magazine's editorial design approach.

- Producing brand-oriented advertorials compatible with design identity of advertisers like H&M, IWC, Bang&Olufsen, Toni&Guy etc.

- Designing elegant fashion look books, newspapers and magazines for well known brands like Mudo, Japan Tobacco International, Borusan Automotive etc.

- Executing print process by collaborating with editors, photographers and freelance designers.