Michael Durwin
Creative Director/Digital Strategist
Boston, MA, USAI am award-winning Interactive Creative Director & Digital Strategist with a great deal of experience working with both major brands and small companies. My expertise in print, branding and video for a wide range of clients, including most national television networks, has helped me develop web-based solutions for a variety of clients. I am extremely interested in implementing new technology tempered with an up-to-date understanding of user trends. For instance, the current Apple/Adobe fight over v HTML5 standards and the explosion of Pinterest. I am currently the secretary of Social Media Club Boston.
My online expertise ranges from design to strategy for web, mobile and video. I have won awards and recognition for my web work as well as my work in online video, online pr, multicultural and direct marketing.
My online expertise ranges from design to strategy for web, mobile and video. I have won awards and recognition for my web work as well as my work in online video, online pr, multicultural and direct marketing.
Work Experience
Boston Technologies
Director of User Experience and Digital Strategy
Creative Highlights: Redesigned customer BackOffice product. Designed initial UX/UI for Chicago Mercantile Exchange institutional platform. Redesigned corporate site to improve conversion funnel including art direction, UX, functional specs, outside tech. Designed and managed launch of MT4 trading app for iPhone.
Business Highlights: Developed marketing strategy around content creation for company website as well as social media presence and social network ad campaign that helped the company achieve Inc. 500 status and 5000% increase in sales leads. Developed internal blog training and managed analytics for multiple sites across multiple languages.
Business Highlights: Developed marketing strategy around content creation for company website as well as social media presence and social network ad campaign that helped the company achieve Inc. 500 status and 5000% increase in sales leads. Developed internal blog training and managed analytics for multiple sites across multiple languages.
December 2010
- March 2012
Massachusetts, United States
Fuseideas
Creative Director
Creative Highlights: Served as creative director on award winning projects: 2 Silver Mark Awards, Niamic Multicultural Award, Bell Ringer Award, Mobile Web Developer Challenge, Video of the Day and #7 Most Viewed Video of 2007 on Ad Age.com. Introduced clients to cutting edge social media, mobile, and new technology strategies. Guest blogger for TalentZoo.com. Conceived and led Social Media engagements for NBC, Reebok, Vermont Teddy Bear, Boston Bruins, Women’s Pro Soccer, Decathlon Sports.
Clients: HBO Latin America, Comcast, ABCNews Now, Univision, ESPN, Disney, Massport, Regis College, Bridgewater State College, Pitney-Bowes (Imagitas), Jones, Lange, LaSalle, Mass School Building Association, Nokia, MDA, Scripps Network, Massport.
Business Highlights: As the second employee, grew agency from scratch to $2 million and staff from 2 to 16, including West Coast sales office, and Prague development group. Successfully led creative pitches for all major clients, led creative, strategic, and execution for every major client. Expanded agency offerings from web development to full integrated agency with HD video production facilities and social media expertise.
Clients: HBO Latin America, Comcast, ABCNews Now, Univision, ESPN, Disney, Massport, Regis College, Bridgewater State College, Pitney-Bowes (Imagitas), Jones, Lange, LaSalle, Mass School Building Association, Nokia, MDA, Scripps Network, Massport.
Business Highlights: As the second employee, grew agency from scratch to $2 million and staff from 2 to 16, including West Coast sales office, and Prague development group. Successfully led creative pitches for all major clients, led creative, strategic, and execution for every major client. Expanded agency offerings from web development to full integrated agency with HD video production facilities and social media expertise.
May 2006
- January 2009
Massachusetts, United States
Allen Roche Group
Art Director
Clients: ATG, Hadassah, Osteon, Port ‘O Call, Flavorx, Allurent.
Business Highlights: Built process for multimedia department and turnkey CMS/microsite initiative, Employee of the Year, promoted from designer to art director, led hiring initiatives.
Business Highlights: Built process for multimedia department and turnkey CMS/microsite initiative, Employee of the Year, promoted from designer to art director, led hiring initiatives.
May 2004
- June 2005
Boston, Massachusetts, United States
Pisces Productions
Broadcast Designer
Clients: Cosmopolitan Magazine, Oxygen Network, Discovery Network, VH1, Oprah
December 2003
- May 2004
Boston, Massachusetts, United States
Primus Telecommunications
Graphic Designer
Creative Highlights: Transformed 10,000 page website to CMS, listed as expert on Scalable Vector Graphics by World Wide Web Consortium, replaced 10 person design staff.
Business Highlights: Developed white paper strategy (pre-blogs) that led to #1 search engine rankings for multiple terms, developed sales, trade, and support materials for multi-national high-speed and telecommunications company.
Business Highlights: Developed white paper strategy (pre-blogs) that led to #1 search engine rankings for multiple terms, developed sales, trade, and support materials for multi-national high-speed and telecommunications company.
January 1999
- November 2002
Lynn, Massachusetts, United States
Fidelity Investments
graphic designer
Creative Highlights: Designed multiple graphics to support home page promotions on Fidelity.com, created microsites for the Know What You Own and Why You Own It Peter Lynch campaign, Saving for Retirement, 529 Savings Plan, Roth IRA. Added the first multimedia elements to Fidelity’s award winning web site.
May 1998
- September 1999
Massachusetts, United States
Awards
Speaking Engagements
Direct Marketers Association Conference
Geekend Roadshow
New England UX at Microsoft NERD
Social Media and the Law
140 Conference NYC
eMinute, XPX Summit
Social Media Breakfast Boston
WebFest
Super Saturday
Geekend Roadshow
New England UX at Microsoft NERD
Social Media and the Law
140 Conference NYC
eMinute, XPX Summit
Social Media Breakfast Boston
WebFest
Super Saturday
Press
AMEX OpenForum for Small Businesses
Mashable
ForexMagnates.com
MSNBC
Reader’s Digest
Personal Branding Magazine
AdAge.com
TalentZoo.com guest blogger
ToiletPaper Entrepreneur
PizzaMarketplace.com
Mashable
ForexMagnates.com
MSNBC
Reader’s Digest
Personal Branding Magazine
AdAge.com
TalentZoo.com guest blogger
ToiletPaper Entrepreneur
PizzaMarketplace.com