- Bring private brands to life, create positive customer touch points across the store
- Build relationships with merchandising, marketing, global sourcing, trend, product design, branding and overseas counterparts for private brand development
- Initiate project kick-off, outline milestones, communicate project status to core team throughout life cycle
- Offer creative, customer focused solutions, both program and sku level
- Align with internal stakeholders to gain consensus and support
- Present/defend polished concepts to merchandising and sr. management that support business strategies
- Create, maintain and share library of templates and color standards to ensure brand voice and global consistency

- Support creative team to develop and execute engaging presentations with accuracy and speed
- Supervise and mentor designers
- Collaborate with merchandising and marketing to support company-wide initiatives
- Oversee planning and seamless distribution of seasonal themes and events
- Art direct photography and layout of complex cross merchandised spring catalog with a 60 million quantity distribution
- Ensure adherence to corporate style guide and overarching business strategies
- Communicate daily with scheduling and trafficking to deliver products in a deadline-based environment
- Present creative to management and executive team

- Drive customers to register through concise and compelling advertising
- Coordinate quarterly bridge sessions with merchandising, marketing, copywriting, content and production — necessary to optimize timelines and create succinct messaging
- Showcase promotions in a customer friendly manner to communicate values throughout the store
- Art direct cross merchandised photography that is clear and uncluttered
- Impart seasonal and theme-based looks to internal groups and external agencies for consistency

- Design and implement brand identities with user centered focus
- Transition wireframes, visual prototypes and digital mock-ups to web development team
- Create original icons for rich user experience
- Conceive custom animations and illustrations, execute storyboards with Flash
- Generate skin for interactive gaming tool
- Manage day-to-day relations and deliverables with client
- Projects include: multimedia presentations, web design, browser-based app UI and translation of print catalog to web

Coursework: Typography, Periodicals/Publications, Multimedia and Silkscreen
Received Faculty Recognition of Achievement Award, Foundation Auction Award and permanent participant in the artist book collection at Morton Godine Library

Coursework: Intermediate Flash - Animation, Audio and Actions

Coursework: Advanced Web Design and Photography

Coursework: FORTRAN, Differential Equations, Strength of Materials, Statics in Machinery and Technical Writing
Society of Women Engineers member

Coursework: Calculus I-III, CAD and Architectural Drawing