Launched in 2010, PRIMO! Magazine is an online collaboration of writers, dj’s,
photographers and artists alike. As an agency PRIMO! Develops and produces concepts for video ad campaigns and music videos. Recent clients include LF Entertainment, Glock 9 and Pulse Radio.
My role involves creative concepts and proposal development. Development of online marketing campaigns and graphic design.
A large part of my freelance work whilst in Germany has involved art direction, concept, storyboard, video editing and illustration with a wonderful team of colleagues.
- October 2013
Creative and marketing coordinator
General Pants Group is a leading Australian fashion retailer with over 72 stores nationwide and a highly succesful e-commerce store. The company has a unique audience of creative, fashion driven and socially engaged individuals. During my employment the company was split into two divisions; a street and a surf division.
The main focus of this role was art direction and design of catalogues (print and online), E-commerce and all channels of brand identity, advertising,
database and online content management.
Online and instore marketing strategy and implementation of all campaigns, largely focused on product sales, database growth and brand awareness.
- December 2010
Surf Dive ‘N’ Ski is a leading Australian surf fashion retailer with a strong
connection to surf culture. Until it’s aquistion in 2005 it had 30 stores
nationwide. Currently owned by Billabong Australia.
Design of print catalogues, in-store signage and magazine ads. Website design and online content management. Product design and development of apparel and surf / skate hardware. Branding and logo design. Digital photography.
This was for me, an early and rare opportunity to develop broad skills as a designer and be involved in an exciting, mixed culture of surf, fashion and design
- January 2005