Matt Heath

Matt Heath Illustration

Sydney, Australia
My most recent illustration work is featured in ARTtitude Vol II, available in Europe and the USA through Herschen publishing.

Work Experience

Primo! Magazine

Creative director

Launched in 2010, PRIMO! Magazine is an online collaboration of writers, dj’s,
photographers and artists alike. As an agency PRIMO! Develops and produces concepts for video ad campaigns and music videos. Recent clients include LF Entertainment, Glock 9 and Pulse Radio.

My role involves creative concepts and proposal development. Development of online marketing campaigns and graphic design.
December 2011 - Berlin, Germany

Freelance: Projekte & Spektaklel

Graphic design

A large part of my freelance work whilst in Germany has involved art direction, concept, storyboard, video editing and illustration with a wonderful team of colleagues.
October 2012 - October 2013 Cologne, Germany

General Pants Group

Creative and marketing coordinator

General Pants Group is a leading Australian fashion retailer with over 72 stores nationwide and a highly succesful e-commerce store. The company has a unique audience of creative, fashion driven and socially engaged individuals. During my employment the company was split into two divisions; a street and a surf division.

The main focus of this role was art direction and design of catalogues (print and online), E-commerce and all channels of brand identity, advertising,
database and online content management.

Online and instore marketing strategy and implementation of all campaigns, largely focused on product sales, database growth and brand awareness.
January 2005 - December 2010 Sydney, Australia

Surf Dive 'n' Ski

Graphic designer

Surf Dive ‘N’ Ski is a leading Australian surf fashion retailer with a strong
connection to surf culture. Until it’s aquistion in 2005 it had 30 stores
nationwide. Currently owned by Billabong Australia.

Design of print catalogues, in-store signage and magazine ads. Website design and online content management. Product design and development of apparel and surf / skate hardware. Branding and logo design. Digital photography.

This was for me, an early and rare opportunity to develop broad skills as a designer and be involved in an exciting, mixed culture of surf, fashion and design
February 2002 - January 2005 Sydney, Australia


English (Native),
German (Beginner),


Silver Promax ANZ

For best music / arts promo



Character Design, Concept Art, Illustration, Photoshop, Storyboards, ZBrush,