Matt Herndon

User Experience Designer

Chelsea, AL, USA
I have a history of diverse work environments within the creative field. My talents reside in creative illustration and artistic design, but I've grown to embrace the web and all the many creative spiders that have crawled in my way.

Working with highly talented individuals is an enthusiastic objective of mine. My professional career includes commanding the implementation of custom websites, branding planning, Design and layout of the online caliber, logo/character identities, branding development, HTML, XHTML, CSS, CSS3, HTML5, icon design, Expression Engine, WordPress, DNN, Large e-commerce sites, business management, project management, PC and Mac OS's, web environments, U.I. design, web apps/services,SEM, QR Codes, Email marketing, Email development, Mobile and responsive web design, SEO, and many much more that I've grown from a personal learning experience.

Work Experience

BBVA Compass

Channel Experience Designer

Defines and designs the overall Channel experience and specific user interfaces (UI) for a range of digital channels including web, mobile web, mobile apps, ATMs, kiosks and new or emerging channels. Coordinates with functional designers to define specific Channel Experience and UI for a variety of financial services including investments, account origination (deposits, credit, loans), planning tools, payments, alerts, customer service and other services for consumer and small business clients. Creates UI design documents including wireframes, screen flows, sitemaps, design concepts, mock-ups and prototypes to fulfill business requirements. Creates UI assets (graphics, HTML, CSS, UI level Javascript) as needed. Maintains corporate brand guidelines. Creates interactive and visual standards and style guides for digital channels. Coordinates with Channel Development, TeSS/Digital Channels and other areas of the company in the execution of duties.

Development of content and day-to-day management of all public-facing online and mobile properties managed under the BBVA Compass brand, including Compass Insurance, BBVA Wealth Management, BBVA Compass Investment Services and those defined within the BBVA Compass Content Management policy. Specific duties include creation of new content as well as ensuring all content has been reviewed by Legal, Compliance and when warranted Data Security.
June 2013 - Present Birmingham, Alabama, United States

EBSCO Industries, INC.

Senior Web Designer

Developed websites from concept design to implementation into a CMS. Coordinated web development between divisions while maintaining quality control and strict deadlines. Project lead for variety of internal clients worldwide. Continuing self teaching, attending relavant seminars/conferences, learning of software, code languages, and on the job management training and employee development. I focus on creative solutions that are too big to fit in boxes anyway, so I never place ideas in them.

I enjoy code, simple design, and long walks during problem solving.
June 2008 - January 2013 Birmingham, Alabama, United States

Wheeler Auto Marketing

Graphic / Interactive Designer

Designed layout for newspapers, brochures, billboards, forms, business cards, and other print and web material for auto dealerships. Created logos and sample layouts to sell and use by dealerships, contributed to proposal developments to entice new business. Managed online development of design ads, special products/promotions, and maintenance of individual clients’ ad campaigns. Created web advertisements for various web sites as well as pay per click use. Directed and managed the Ad Call phone marketing campaign designed to track local and 8oo numbers placed within various print and web media. Webmaster for client’s websites in which web pages were designed, coded, and uploaded to create revenue under SEO and SEM marketing strategies. Managed client goals through executive day to day interaction.
March 2007 - January 2008 Birmingham, Alabama, United States


Graphic Designer / Typesetter

Contractual job - Designed print layout for newsletters, forms, business cards, and other print material. Typeset and made corrections to various print medium.
November 2006 - December 2006 Birmingham, Alabama, United States

Saks Incorporated

Technical Illustrator / Graphic & Web designer

Developed technically drawn designs of garments with use of computer graphics program. Assisted designers in developing accurate details for final processing of clothing. Created manuals, layouts and designs for company use. Manipulation and creative design with digital photos. Created and designed internal website development for project managers and team members.
August 2002 - October 2006 Birmingham, Alabama, United States


Huntingdon College

Bachelor of Arts

January 2006 - May 2008 Montgomery, Alabama, United States

University Of Montevallo

August 1992 - May 1999 Montevallo, Alabama, United States


English (Native),


Graphic Design USA

Best in-house Design



Adobe Acrobat, Adobe Dreamweaver, Adobe Fireworks, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding Development, Content Management Systems, CSS, CSS3, Dot Net Nuke, Ecommerce Development, Ecommerce Marketing, Email Marketing, Exact Target Design And Development, Exact Target Management, Expression Engine, Front End Web Development, Google Analytics, HTML, Logo Design, PHP, SEM, SEO, Social Media Marketing, WordPress, XHTML,