As the Graphic Designer at Ardmore Roderick, I am the driving force behind our brand’s visual identity. I have a knack for translating complex ideas and weaving them into visually compelling narratives that breathe life into our marketing endeavors, ultimately leading to continued partnerships with new and existing clients in the AEC space. Ensuring every piece of content we create, whether in print or digital, adheres seamlessly with our brand messaging and vision.

As an accomplished digital designer, I fueled my passion for crafting design solutions to transcend boundaries in the B2B and B2C landscapes. My skillsets allowed me to be more versatile when designing vibrant brand identities, digital advertisements, landing pages, email campaigns, and memorable collateral for events. All of this, with one singular mission: to elevate our organization's standing as the ultimate destination for vacation travel at the World of Hyatt's Inclusive Collection.

Collaborating across diverse teams at Brightfield Group, I assisted in orchestrating the development of design solutions that were both captivating and informative. These compelling creations served as a driving force for our marketing and sales strategies, forging connections with industry leaders who were interested in our approach of deciphering consumer and market data in the CBD, Cannabis, and Wellness space.

Thriving cross-functionally with my department, I wielded my creative process to transform intricate layers of data into captivating visual narratives that traversed various platforms, seamlessly bridging the gap between the tangible print and the ever-evolving digital landscape. Not only meet but exceed our client's expectations by weaving the threads of their branding, marketing, and strategic business objectives into every pixel and pixel-perfect print.

As one of the driving forces behind Ameren Illinois’ energy efficiency program’s creative endeavors, I harnessed my skillset in both print and digital design to craft and execute award-winning marketing initiatives. With my leadership, not only did I assist in elevating our brand’s recognition to new heights, but also orchestrated crucial communication strategies directed toward our business and residential customers in our service territory.

Working closely with the president, I crafted visually stunning branded content and event collateral that would energize consumers of this Hawaiian sensation and gain great recognition in the Peoria Area.

I helped support the marketing department at OSF Healthcare by aiding the two senior graphic designers. Responsibilities included proofreading, revising content, and applying my illustration skills to create new artwork for various departments upon request.