Mathew Gabuco

Digital Marketing Specialist

Work Experience

AFP Finance Center Multi-Purpose Cooperative

Public Relations Associate

•Directed and managed the company's online platforms, overseeing content creation, scheduling promotions, and optimizing user engagement strategies.
•Designed various marketing materials including flyers, posters, newsletters, and social media graphics to enhance brand visibility and drive customer engagement.
•Spearheaded the implementation of new processes to track customer interactions across multiple channels, resulting in improved customer service efficiency and enhanced communication strategies.
•Provided media coverage during CSR activities, information drives, and marketing events, contributing to brand visibility and community engagement
•Played a key role in the planning and opening of satellite offices, ensuring seamless integration of marketing efforts across multiple locations.
•Created and executed social media promotions to increase traffic and drive sales, incorporating SEO-friendly content and strategies to enhance discoverability and engagement

January 2019 - March 2024 Quezon City, Philippines

Education

Polytechnic University Of The Philippines

Bachelor of Arts in English

Coursework includes: Speech, Communication(Public and Cross Cultural), Skills and Strategies for Proficient Listening, Linguistics, Advance English Grammar, Humanities, Writing (Technical, Composition, and Creative), Discourse Analysis, Literary Criticism, College Teaching, Translation, Sociology, and Psychology
June 2014 - May 2018 Manila, Philippines

Languages

English (Native),
Filipino (Native),

Skills

Adobe Indesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro ,