Creative Director

New York, NY, USA

• Clients: Google, adidas, Nike, Mercedes-Benz, Netflix, Amazon, IBM, AT&T, CNN, Coca-Cola, P&G, Unilever, Hornbach.
• Experience: New York, Berlin, Moscow, Copenhagen, Hamburg, Bucharest.
• Jury: SXSW Advisory Board, Game Developers Conference, Webby Awards, Lürzer's Archive.
• Talks: International Advertising Association, CreativeMornings, Fibra Awards, RePatriot Summit, Miami Ad School, Canal33.
• Exceptionally resourceful in managing uncertainty.

Work Experience


Creative Director

• Client: Mercedes-Benz.
• Comms Team: Metaverse, Esports, R&D, Collabs, Brand Social, Corporate Citizenship, CEO Positioning, Museum & Classic, Luxury & Technology.
• Miami Ad School: Mentor.
• Agency of the Year 2021 (Horizont).
August 2021 - August 2022 Berlin, Germany

Stefanini Infinit

Global Creative Director

• Clients: Suzuki, BMW, Unilever, Anchor Group, CEC Bank, J&B.
• Pitches won: REWE (Germany), IKEA (Spain), Suzuki, BMW, Deloitte A&C, Henkel, Johnnie Walker, Electrolux, Boehringer Ingelheim, Pufies.
• Culture: Stefanini Master Chair, StayAtHomeTV.
• Management: Built & Led the Creative Department from ground zero to 11 Creatives.
• Top 5 Digital Agencies 2019 (Forbes).
September 2019 - April 2021 Romania

Serenade Studios

Freelance Creative Director

• Clients: Google, Nike, Mercedes-Benz, Volkswagen, Porsche, Audi, Opel, Netflix, YouTube, AXN, ZDF, Pantaflix, IKEA, Amazon, Samsung, Huawei, Siemens, eBay, Medion, Deutsche Telekom, Deutsche Bank, Commerzbank, Unilever, REWE, Penny, About You, Cadenzza, Horizn Studios, PHYNE, Iris, Coldrex.
• Agencies: R/GA Berlin, AMV BBDO London, Heimat\TBWA Berlin, Jung von Matt Stuttgart, Creative Cosmos 15 Berlin, SapientRazorfish Berlin, Havas Düsseldorf, Kenza Berlin, Oxygen Bucharest, MSL The Practice Bucharest.
• Pitches won: Deutsche Bank, Rexona.
August 2016 - Vatican City, Holy See (Vatican City State)


Executive Creative Director

• Clients: Ursus Breweries, Rompetrol, Danone, the Romanian Football Federation (FRF).
• Board: Merger of creative agency GMP w/ digital agency Webstyler.
• Management: Leader for 14 Creatives, Creative Standard System, Teams & Accounts Co-ordination.
• International Advertising Association: Mentor.
October 2017 - April 2018 Bucharest, Romania

Miami Ad School


• Classes: Ad Concepts, Typography.
September 2016 - September 2017 Berlin, Germany

Havas Worldwide

Senior Creative

• Clients: IBM, Dos Equis, Hershey's, PayPal, TD Ameritrade, Reckitt, Diageo, NetJets.
• Pitches won: Weight Watchers, Lolë.
• Culture: SXSW & Cannes Lions activations, #CanalNotes, Havas global rebrand.
• MadSci Lab: Multi-disciplinary R&D projects.
• N8TIVE: Innovation group for hybrid creatives.
• Miami Ad School: Mentor.
January 2015 - August 2016 New York, New York, United States


Digital Copywriter

• Clients: Google, Hornbach, CNN, adidas, BMW MINI, Coca-Cola, Swisscom, REWE, OTTO.
• Pitches won: Google Maps, adidas, Fanta.
• Heimat Vertikal: Digital & Creative Technology Unit.
• 100+ awards: Hornbach "Hammer" Campaign.
• Agency of the Year 2013 (Werben & Verkaufen), Independent Agency of the Year 2013 (Eurobest), Best in Show 2014 (Advertising Effectiveness Awards), Effectiveness Ranking 2014 (GWA), Top 20 Agencies for Creativity 2014 (The Directory Big Won).
February 2013 - October 2014 Berlin, Germany



• Clients: Chanel, Jägermeister, Theyskens' Theory, Vince.
• Creative: Integrated mixed media content, social media strategy.
• Production: UX & IA, fashion installations, photography.
April 2012 - June 2012 New York, New York, United States



• Clients: AT&T, FedEx, P&G, GE, Gillette, Bayer.
• AT&T: NCAA "Brackets by Six-Year-Olds" concept, TV, content.
• FedEx: SXSW branded entertainment and collateral content.
• Gillette: Integrated campaign, interactive applications, social media.
January 2012 - April 2012 New York, New York, United States

Saatchi & Saatchi


• Clients: Cadbury, Milka, Ariel, OBI, Yandex, Burn, Tele2.
• Digital campaigns, ambient installations, design concepts, TV commercials.
• 'designless': Typography & graphic design collective.
• Saatchi London: New Business.
June 2011 - December 2011 Moscow, Russian Federation


Account Planner

• Clients: Ricoh, Kellogg's, Georg Jensen, Isklar, Ambu, Nycomed, Astellas.
• Digital Planner: Creative strategy, Market research, Consumer insights.
• Account: Creative, Client & Production workflow.
January 2010 - July 2010 Copenhagen, Denmark


Miami Ad School (MAS) - Hamburg

Portfolio Copywriting

• Activities and Societies: Awards Coordinator, School Librarian, Student Staff.
• Internships: Saatchi & Saatchi Moscow, BBDO New York, Hi-ReS! New York.
• Workshops: Google, Jung von Matt, JWT, Sagmeister & Walsh, HUGE.
• Classes: Digital Campaigns, Integrated Concepts, Copywriting, Mobile Apps, Typography, Photography.
• Clients: Nike, Starbucks, McDonald's, DIESEL, Reebok, T-Mobile, Vodafone, TED, Kickstarter, VisitNorway.
July 2010 - June 2012 New York, New York, United States

Copenhagen Business Academy

BA Marketing Management

• Activities and Societies: Student Union Executive, Student Campus Representative, Academic Council Official.
• Honors Graduate.
• Internships: Publicis/Reputation Copenhagen.
• Classes: Advertising, International Marketing, Leadership, Management, Business Law.
• Clients: LEGO, IKEA, Carlsberg, Bang&Olufsen, Royal Copenhagen.
July 2008 - June 2010 Copenhagen, Denmark

Copenhagen Business School

Summer School Advertising & International Marketing

June 2009 - August 2009 Copenhagen, Denmark

A.D. Xenopol Economics College

High School Economics & Technology

• Activities and Societies: Debate Team, Theater & Art Performance, International Mathematics Olympiad, Biology Olympiad, Student Staff.
• Honors Graduate.
• International Baccalaureate – English, Mathematics, Economics, Marketing, History, Romanian Literature.
• Internships: Doctors Of The World (USAID/NGO).
September 2004 - June 2008 Bucharest, Romania


English (Fluent),
Spanish (Advanced),




Cannes Lions • Silver(x2), Finalist(x6)
ADC Europe • Grand Prix, Gold(x2), Silver(x4)
ADC Germany • Grand Prix, Gold(x4), Silver(x5)
Eurobest • Gold(x4), Silver(x5)
One Show • Bronze, Finalist
Clio • Bronze, Finalist(x3)
D&AD • In Book
Intercontinental Advertising Cup • Grand Prix, Best Of(x3)
New York Festivals • Silver, Bronze(x5)
Facebook Studio Awards • Bronze
Effie • Gold(x2), Bronze
Webby • Nominee, Honoree(x3)
LIA • Bronze
Golden Award of Montreux • Gold
Red Dot Design • Winner
Lovie Awards • Gold(x2), Silver
PIAF • Gold, Silver(x4)
Epica • Silver
Lürzer’s Archive • Student of the Year
New Media Award • Gold(x2), Silver
Spotlight • Gold(x2)
Cresta • Grand Prix, Gold, Silver
AME • Gold, Silver(x4)
Die Klappe • Gold, Silver
Mobius Awards • Gold, Silver
Jahr der Werbung • Grand Prix, Gold(x5)
Cristal • Gold(x2)
Neptun Crossmedia Award • Grand Prix, Gold
LeadAwards • Gold
Graphis • Gold
Applied Arts • Winner(x2)