Marya Figueroa

San Luis Obispo, CA, USA
I have a passion for online communications. I help organizations streamline their web sites to create the best user experience, from site structure to page design to content creation.

Work Experience

Cal Poly SLO

Web Designer and Online Strategist

Led creation of new Cal Poly web site. Led design in new Cal Poly mobile app design interface. Led design of new university ID cards. Co-planned and co-executed division-wide Strategic Planning all-day event. Campus liaison for web initiatives.
January 2012 - San Luis Obispo, California, United States

Robert E. Kennedy Library, California Polytechnic University

Web Developer and Strategist

Redesigned and developed 5,000-page web site including information architecture, art direction, graphic design, copywriting, HTML and CSS coding, and project management. Maintain and continue site development including enriched site navigation, multi-search-engine integration. Produce customized graphical user interface for integrated third-party applications. Provide art direction, photography and illustrations for both web and print media.
August 2005 - July 2012 California, United States

Self Employed

Web Strategist and Copywriter

Analyzed web site design and structure, optimizing layout and site architecture to maximize user experience. Created web site and collateral copy. Maintained site graphics, content, and metadata. Highlight: having site featured on Oprah Winfrey TV show.
October 2003 - August 2005 San Luis Obispo, California, United States

Web Associates

Project Manager

As Project Manager, clients included Apple, Hewlett-Packard, Johnson and Johnson, Yahoo!, Nextel, and California Closets. Acted as primary client communicator during production process. Ensured projects were built to spec and on time, meeting project milestones. Created and maintained project plans. Created navigational frameworks. Managed project team. Prepared and conducted performance reviews. Participated in the Strategic Team creating and presenting proposals and specifications to customers. Company now called Level Studios.

Information Architect, 8/99 to 4/00. Clients included Apple Computer and Hewlett-Packard. Focusing on user experience and site effectiveness, created site structure, organization, and navigation. Wrote, edited, and created web pages. Responsible for corporate communication and project documentation. Facilitated Apple User Group database. Wrote two articles for
August 1999 - October 2003 San Luis Obispo, California, United States

The Grid

Web Producer

Facilitated web site development projects. Included: promoting services, writing proposals and contracts, determining client needs, creating site organization, and managing projects.
March 1999 - August 1999 San Luis Obispo, California, United States


Web Design and Business Communications

Designed commercial and educational web sites. Created and maintained site administration and organization.
July 1998 - July 1999 San Luis Obispo, California, United States

Information Presentation Technologies


Authored marketing collateral, press releases, and technical papers. Trained staff on prepress technology. Presented and demonstrated software at national tradeshows. Created ad campaigns. Designed, managed and produced web site.
March 1997 - July 1998 San Luis Obispo, California, United States

K/P Corporation

Human Resources/ISO Certification Intern

Summer Intern. Systemized employee job descriptions, recruitment, and self-assessments. Created library for employee-initiated improvements to standard operating procedures. Worked on ISO certification project. Created electronic prepress training program.
June 1995 - September 1995 San Jose, California, United States


Cal Poly San Luis Obispo

Bachelors of Science, Graphic Communication

Extra curricular:
UGS Management team
Curator, Shakespeare Press Museum
San Luis Obispo, California, United States