· Determine the best way to represent the Brand by creating a communication based on the values in order to connect people with purpose.
· Analyse the competitive landscape & the Brand existing content.
· Propose Creative strategies including new visions, authentic communication guidelines, online presence, storytelling and content to build a strong Brand Identity.
· Build the experience & relationship between people & the Brand.
· Creation of Podcast Channel Meet the Makers, interviews of European entrepreneurs:
https://open.spotify.com/show/6FgdiuKZzOzxn0IqrsQjcL

• Lead the creative design and content projects for the European Campaign
• Management of an international creative team of 6 people, graphic designer, video editor, motion designer.
• Conceive, implemented guidelines for the online and social media presence of the organization. Overseeing them to completion.
• Presentation, build trust and convince the stakeholders.

• Creation of 300 illustrations in 2 months for the book Louis Vuitton, City Bags, a Natural History by Rizzoli, New York.
• Short timing, high level of quality and work with international cross-functional teams, publisher, photographers, copywriters.
• Launch & signature of the book in the Louis Vuitton’s Champs Elysées shop in Paris.

• Optimization of the process for cross-collaboration between teams marketing-creative
to be more efficient, agile and improve the cross-collaboration.
• Creation of adapted marketing guidelines for new market entries in Denmark & Germany.
• Increase customer loyalty by reinventing newsletters strategy, content & design.

· Art Direction & Guidelines for the look & feel of the french branch of the website.
· Creation of visuals for newsletters, mailings, banners, landing pages and social media channels.

• Creation of the City Journal collection of 40 stationery products Notebooks, Calendar sold worldwide. Creation of additional new products every year to expand the range.
• 11 years of collaboration with the Publisher, Marketing & Creative teams.
• Trend-watching & analyze of the international competitors to position the Brand.

∙ Trend-watching & analyse of the competitive landscape.
∙ Creation of 2 collections of stationery.
∙ Team work with product manager, commercial and graphic designers.
∙ Art Direction for products presentation for photo-shooting & communication.

∙ Marketing launch of new products, packaging (Christmas box, etc.).
∙ Creation of communication for their booth at Paperworld, Frankfurt (2009).
∙ Workshops B2C, Geneva: products presentation to customers, loyalty.

∙ Trend-watching.
∙ Creation of illustrations dedicated to fashion and trend books.

∙ Creation of decorative prints for the home (Collection KORT, International Market).
∙ Following the brand's guidelines and values.

Graphic Design, Communication, Branding, Marketing.

Graphic design, visual communication, marketing, branding, illustration, communication, project management.