Showcase & Discover Creative Work

Martin Brown

Senior Creative

Sydney, Australia
Over my 12+ years in integrated agency environments I have found myself constantly trying to help make products and brands something people want to live with everyday. I try to understand what the consumers really need and let the thinking flow from there.



My business education and approach to briefs makes me, more than an art director or copywriter, capable of analyzing a business challenge and developing holistic creative solutions across traditional and emerging platforms. I have years of experience managing and mentoring creative teams as well as overseeing processes and operations.

My client experience is varied and includes clients such as: Nike, Arnott's, Procter & Gamble, Reckitts Benkiser, Telstra, Subaru, British American Tobacoo, Australian Rugby Union, Tab Corp, News Limited, News Digital, Caltex, Reef Oil, Hamilton Skincare, Nyal Medicines, Dr Lewynn's, Westpac, Nokia, UV Tripleguard and many more.

Work Experience

Freelance

Freelance Senior Creative

Looking for freelance and permanent opportunities around the globe.
June 2013 - Present Sydney, Australia

G2 Worldwide

Senior Art Director

Highlights:

Agree/Disagree campaign: Decreased the support for plain packaging legislation from
65% to 45% among the New Zealand public.

Won pitches for a suite of Protecter & Gamble products.

Implementing advertising and marketing strategies for the worlds first plain packaging advertising client in BAT Australia.

Partnering the CD.

Mentoring/managing the art directors and designers.
February 2012 Australia

Cherith Cutestory

Founder/Director

Highlights:

Creating my own company with two friends from scratch.

Watching it grow from a single desk to over 20 staff in under years.

Developed a referral based system that has us booked solid for the next 18 months without any advertising, promotion or pitch work.

Moving the then 10 staff from Sydney to Tokyo.

Working with some of Japans most famous companies at Tokyo Fashion Week, music festivals and with their day to day marketing, design and advertising.
March 2003 Japan

Ward6

Senior Art Director

Highlights:

Having the Nurofen Pain Pod for Reckitt Benkiser reach its yearly targets within 3 months
and go on to be adapted in Asia and Europe.

Have the agency named Adnews Emerging agency of the year.

Create a campaign for less then $5000 that was able to make the NSW government change a law.

Fill to beaches full of coconuts to promote sunscreen.

Film a Koala in a strip club.

Develop a smart phone app the told allergy suffers when and where they'd be likely to be attacked by allergies.
September 2008 - September 2011 Australia

Moon Communications

Art Director

I worked at Moon as the group head over-seeing all projects and creative teams working on Vodafone and 3 Mobile .
June 2008 - September 2008 Australia

George Patterson Y&R

Art Director and Head of Design

Mentor and manage a design team of 25 as Head of Design.

Work on what was then Australia's biggest advertising campaign.

Present branding work to Rupert Murdoch.

Work on some of Australia's most iconic brands.

Meet my now wife and take her on our first date.
January 2006 - June 2008 Australia

R/GA

Designer to Art Director to Creative Director

Highlights:

Creating my first TVC.

Moving from a designer to the Creative Director.

Learning a tonne about managing people, workflow and clients.
February 2000 - December 2004 Australia

Mitchell Media Partners

Media Planner

While still completing my degree I worked part time as a media planner for what was then Australia's biggest media agency. I took a full time job for a few months before moving to creative.
February 1999 - January 2000 Australia

Education

Award School

Top Ten student with 3 ads on the wall.
2003 - 2003 Australia

Award Super Group

Won best campaign.
2003 - 2003 Sydney, Australia

University Of Sydney

Bachelor of Commerce

Triple major in Marketing, Finance and International Economics
January 1997 - November 1999 Australia

Awards

AWARD

Finalist in 2006, 2008, 2009

2006

Outdoor Advertising Association Of America (OAAA) (OBIE Awards)

Bronze

2010

Clio Awards

Silver - Healthcare

2009

Effie Awards - Effie Worldwide

Gold

2009

Effie Awards - Effie Worldwide

Silver

2010

New York Festivals Awards

Global - Healthcare

2009

New York Festivals Awards

Global - Healthcare

2010

IPA Best Of Health

Ad of the Year

2009

Prime Awards

Best Product Launch

2010

Prime Awards

Best Ad

2010

Prime Awards

Best Ad

2009

Prime Awards

Best Internal Engagement

2009

Outside advertising

I try to keep myself as busy as possible with a variety of creative pursuits. I have sold two screen plays, written, illustrated and self published a children's book as well as design and sold a couple of series of posters.

I am currently working on a TV script and my next set of posters.