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Director: Brand + Strategy + Design focused on improving customer experience
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Over my 15+ years in integrated agency environments I have found myself constantly helping products and brands become something people want to live with everyday.

I try to, through a variety of research methodology, understand the context of the customer and what they value first. Then work closely with clients… Read More
Over my 15+ years in integrated agency environments I have found myself constantly helping products and brands become something people want to live with everyday.

I try to, through a variety of research methodology, understand the context of the customer and what they value first. Then work closely with clients as partners to develop products and campaigns where brand, design, communication and technology converge — creating experiences full of value for their customers.


My economics and business education makes me, more than the usual creative, capable of understanding the challenges from the business as well as creative perspective - then remind everyone to throw both these out and think purely about the customers perspective.

I also have over 5 years of experience leading, managing and mentoring creative teams as well as overseeing processes and operations in agencies big and small.

My client experience is varied and includes clients such as: Nike, Arnott's, Procter & Gamble, Reckitts Benkiser, Telstra, Subaru, British American Tobacoo, Australian Rugby Union, Tab Corp, News Limited, News Digital, Caltex, Reef Oil, Hamilton Skincare, Nyal Medicines, Dr Lewynn's, Westpac, Nokia, UV Tripleguard and many more. Read Less
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View Full Resume →
Brands that are good for people are best for business.
Member Since: Jan 30, 2012