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Director: Research + Strategy + Experience + Design
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For over 15 years I have implemented user research, data analysis and design to ensure brand strategy, product experience and communication are working together for the benefit of customers.

Through a variety of qant and qual methodology I first understand the context of both the business and their customers. The… Read More
For over 15 years I have implemented user research, data analysis and design to ensure brand strategy, product experience and communication are working together for the benefit of customers.

Through a variety of qant and qual methodology I first understand the context of both the business and their customers. Then work with the business to develop a full brand experience - where purpose, product design and communication strategy converge to create tactile improvements to customers.


With an economics education and 12 years experience owning my own businesses I am, more than the usual creative consultant, capable of understanding the opportunities from the business perspective and discovering where they best intersect with consumer needs.

And with over 10 years of experience leading, managing and mentoring teams I've helped a wide variety of personalities get the best out of themselves and move onto bigger and better things.

Clients included: Puma, MTV, Arnott's, Procter & Gamble, Reckitts Benkiser, Telstra, Subaru, British American Tobacoo, Australian Rugby Union, Tab Corp, News Limited and many more. Read Less
What's best for customers is best for business.
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