Working from London with a fantastic team of independent strategists, artists and thinkers around the world. Leading a group of Art Directors & Copywriters, developing strategies, creating concepts and online campaigns for different clients in US, Canada and Latam.

· AMEX. Social media campaigns for Amex Latam
· MELIÁ HOTELS. Online campaigns to promote hotel bookings (weddings, events and sales)
· PALACE RESORTS. Creating promotional material for a major resort chain via banners, websites, e-blasts and other digital outlets.
· WEDDINGS at Palace Resorts. Optimizing the website and creating appealing content for brides.
· KFC. Creating fun content and innovative campaigns, driving people to stores and generating positive sentiment on social media.

Working with different clients in Europe and South America, developing strategies, creating campaigns and content that help brands to develop a personality through online channels. Clients include:

· OUR SOCIAL TIMES. Social media events coordinator.
· HR INSIGHTS. Blogging and live tweeting on behalf of HRevent, the biggest HR conference in Europe.
· WEBCITYWORLD. Creating social media plan for the solutions provider.
· GO STUDY. Content Strategies and market analysis for study abroad program website
· PROXIMITY Colombia. Creative Director
· ADWOMEN. Blogger for WFCD Community.
· FACE. Project Manager Assistant.
· MPG HAVAS. Community Manager for the EDF (Électricité de France)

Got involved in amazing briefs; helped Creatives with more ideas, had fun and honed my skills developing digital campaigns.

• Managed a creative team of 5 people that pitched and won the Nivea and Mexsana healthcare accounts for the agency, worth a total of 50m USD, a national campaign in print/online media.
• Created the pitch that won the “El País” (the third biggest newspaper in Colombia) account. The strategy involved print, billboards and online channels.
• Led a brand development campaign creating “Boston” cigarettes website. Despite the fact that cigarettes cannot be advertised in most places in Colombia, the website received thousands of hits with 70% of return visits.
• Developed and directed multiple digital projects from ideas through to execution for brands such as Corona (home remodeling), Frito Lay, Helm Bank, Enfagrow, Postobon (soft drinks).

• Awarded print and outdoor campaigns for Viniltex Paint and San Diego Cinema. Won a Silver Nova in 2009 for print and direct mail. (Nova: Colombian advertising awards).
• Worked in a team delivering thought leadership and creative solutions for Bancolombia, created brand positioning by using TV, radio and print adverts. This was awarded with a Gold Nova in 2009 and led DDB to become Agency of the Year at the Nova Awards in 2009.

• Developed stories that were on brand and on target, collaborated with visual design and copywriters for Trident, Nestlé, Colmena Bank and Samsung campaigns.

• Created campaign concept for Pepsi Platform 2006 with Colombian singer Juanes, winning the pitch for Latin America. Included TV, outdoor, print for the region.
• Awarded campaign for Lotto. Best print FIAP 2004, Best print Colombia FIAP 2004 (FIAP: International Festival of Advertising in Argentina).
• Developed ideas from brand concepts producing radio and TV spots. Advertising budgets up to 300m USD.

Won 2 Silver Nova awards and short listed for a FIAP for a leading pharmaceutical brand and chain of supermarkets.