Working as part of the online production team at Selfridges I was responsible for creating and developing the Selfridges website which was launched in March 2010. This was one of the biggest e-commerce campaigns undertaken in London during the early part of 2010.

My main responsibilities among many others included the designs of Brand Boutique pages for clients including Gucci, Ralph Lauren, Dior, Vivienne Westwood, Alexander McQueen, Hugo Boss, Diesel and many more high end retail brands. Selfridges brand boutiques were unique to the site and were designed specifically for only top brands to show the customer their newest fashion must haves.

Other day to day tasks included creating a weekly email, redesigning and updating pages such as the Homepage and department pages. The role always demanded a fast, responsive, accurate turnaround producing professional, on-trend design.