Showcase & Discover Creative Work

Mark Seabridge

Digital Art Director/Designer

Melbourne, Australia
Work Experience
Melbourne, Australia
Jun 2013Present
Digital Art Director
Producing conceptual ideas, functional specifications, scamps, wireframing, user flows, user interface design, visual design, art direction and support across a wide variety of digital projects for well known Australian brands. These include; Westpac, Telstra, Jeanswest, Daiso, Apia, AAMI, and Treasury Wine Estates (Wolf Blass, Penfolds, Lindeman's, Wynns, Devil's Lair etc).
Melbourne, Australia
Jan 2013Jun 2013
Freelance Digital Art Director & Designer
Providing art direction, conceptual ideas and design support across a variety of digital projects for various agencies across Melbourne including Tribal DDB and Big Red Digital. Clients included well known Australian and international brands such as; Coles, BP, Westpac, Telstra, Jetstar, Stubbies, Liquorland, FlyBuys & Daiso.
London, United Kingdom
Apr 2011
Senior Graphic & Web Design Manager
Managing the Graphic and Web design team for one of the UK’s largest Outdoor advertising companies, creating and developing the brands visual output and creative direction both on and offline.

Sole responsibility for implementing and managing the companies online presence, including the complete re-design and ongoing content management of the website as well as social media assets.

Managing team members and directing freelance support including photography and video production teams.

Producing creative Outdoor campaign proposals and solutions to both agencies and many of the the UK's top 100 companies.

Creation of all printed and online media including sales and marketing materials, presentations, product development brochures, emailers and direct mail to a consistent, high quality.

ACHIEVEMENTS:
• Promoted to Senior Graphic & Web Designer after 6 months
• Achieved Star Performer of the year award 2011
• Awarded Performer of the quarter Q3 2012
• Promoted to management in 2012
• Created, lead and shaped the design strategy across the full portfolio of products and marketing collateral
• Managed and trained team members to deliver consistent high quality work to tight deadlines
• Worked closely with senior management on creative direction for the brand
• Supported the wider marketing and sales teams to hit commercial targets through idea generation and pitch material
• Provided website auditing, site mapping and creative direction
• Single handedly produced the site architecture, look and feel of the website and project managed the development and copywriting
• Lead the SEO, UX and social media strategy for the new site which lead to increased sales leads and site traffic
• Instigated new professional campaign photography procedure and after-sales initiative utilising social media for interplay with clients
• Directed and edited videos and photo shoots with animated sequences, titles and captions
• Gained stong print buying and negotiation experience
London, United Kingdom
Jun 2008Jun 2010
Lead Designer UK & Spain
Brand development, Creation of both online & offline artwork for 8 major countries from advertisements and merchandise to above-the-line campaigns

Working within an in-house marketing department establishing and developing the identity of a market leading International telecommunications brand (Sunday Times top 5 growing UK companies). Providing an integral role in all marketing and brand communication material from POS to international advertising campaigns across all media.

SKILLS & RESPONSIBILITIES:
• Management & training of freelance designers and artworkers
• Senior client handling
• Development of brand identity and acting as brand guardian
• Lead brainstorms, concept development, copy writing & presentation
• Working with multiple languages
• Motion/presentation graphics
• Above & below-the-line advertising campaigns
• Creation of: advertisements, merchandise, corporate brochure, internal branding, POS, packaging, posters, leaflets, outdoor etc.
• Flash banner creation, web site updates & maintenance
• Image retouching/photographic manipulation
• Development & implementation of brand guidelines

MARKETS INCLUDE:
• UK • Australia • Germany • Spain • France • Netherlands • Switzerland
London, United Kingdom
Jul 2010Mar 2011
Freelance Graphic & Web Designer
Freelancing in-house as a Graphic & Web Designer / Creative Artworker for various London based agencies / companies including Atkinson Associates, RPM, Lebara & Axa in-between travelling.
London, United Kingdom
Jun 2007Jun 2008
Designer/Creative Artworker
SKILLS & RESPONSIBILITIES:
• Project management
• Creation of new artwork from POS, exhibition and poster graphics to hoarding layouts and vehicle livery
• Creation and use of artworking templates for several clients
• Technical specification & 3D drawings
• Image retouching/Photographic manipulation
• General Artworking Duties such as proofing & archiving
• Setting up artwork for large format printing

CLIENTS INCLUDE:
• Nokia • George Wimpey • St Pancras International

Programs Used:
• Adobe CS3 Suite(Indesign/Illustrator/Photoshop/Acrobat/Bridge)
• Quark Xpress 7
• Microsoft Office (Entourage, Powerpoint, Word, Excel Etc)
• Google Sketchup Pro (3D Drawing)
• Onyx (Ripping software & Postershop)
• Filemaker Pro
• Easycut
London, United Kingdom
Oct 2005Jun 2007
Senior Designer/Print Production Manager
SKILLS & RESPONSIBILITIES:
• Project management
• Training and management of colleagues
• Client briefing / consultation
• Design and proofing of all graphics including POS, roller banners/popup stands, posters, flyers, vehicles
• Overseeing the production of all signs and graphics from prepress through to finishing
• Operation and maintenance of the large format printers (HP, Mutoh Rockhopper II & Canon 8400)
• Colour correcting/resizing and other print production processes through ripping software (Onyx)
• Retracing, creation and development of client’s logos and brand identity
• Site attendance & onsite installations of graphics, vinyl & signs

CLIENTS INCLUDE:
• BBC • Green Tomatoes • Scribbler • Ministry of Sound • Australian High Commission
Greatworth, United Kingdom
Jul 2004Oct 2005
Artis Projects Ltd
Designer/Draftsman
SKILLS & RESPONSIBILITIES:
• Scheme Drawings for local planning authorities and councils using Quark and Indesign
• Technical & scaled drawings in AutoCAD, Illustrator and Photoshop
• Creation of new artwork & signage
• Photographic manipulation
• Manual layout drawings and designs
• Print production/ PDF creation and manipulation.

CLIENTS INCLUDE:
• Starbucks • Abbey National • Roadchef • Whitbread (Beefeater, Brewers Fayre, Brewsters)
Education
Banbury, United Kingdom
Sep 2000Sep 2003
Bachelor of Art Honours, Graphic Design, New Media & Illustration
Truro, United Kingdom
Sep 1998Sep 2000
Advanced GNVQ: Art & Design, A-Level: Communication Studies Grade B
Skills
 
3D Drawing, Adobe Acrobat, Adobe Dreamweaver, Adobe Fireworks, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Advertising, Art Direction, Artworking, Brand Developement, CSS, Conceptual Design, Copywriting, Corporate Identity, Creative Direction, Cross-media Campaigns, Digital Photography, Final Cut Pro X, Flash Animation, Front-end Design, Graphic Design, HTML5, Icon Design, Idea Generation, Infographics, Information Design, Instructor-led Training, Jquery, Layout Design, Logo Design, Management, Marketing Communications, Online Advertising, Outdoor Advertising, Packaging Design, Photo Manipulation, Photo Retouching, Photography, Powerpoint, Problem Solving, Project Management, Proofreading, Scale Drawing, Site Mapping, Sketchup, Storyboarding, Strategic Thinking, Technical Drawing, Template Creation, Typography, Video Editing, Web Banners, Web Design, Wire Framing, WordPress
Awards
2011
Star Performer of the Year
2012
Employee of the Quarter Q3