Mark Seabridge

Head of UX and Design

Melbourne, Australia
I’m a Melbourne based user experience (UX) designer, researcher and strategist who escaped the endless London winter to the (generally) sunny shores of Australia.

With over 13 years of design and team management experience across a broad range of sectors, I bring a wealth of technical skills, creative vision, and innovative thinking to every project, transforming customer and business needs into engaging, usable and meaningful experiences.

My proudest achievement since moving to Melbourne has been establishing an incredibly passionate, user-centred design team at Tribal (part of DDB Group) who share my love for well crafted, insight driven design. Together, we work closely with our client’s customers and stakeholders to deliver experiences that connect deeply with consumers and build brands.

Work Experience

Tribal Worldwide (DDB Group)

Head of UX & Design

I currently lead a team of six at Tribal Worldwide Melbourne (part of DDB Group) where I’ve been able to combine my love for human-centered design, creative direction and team leadership. Together, we work closely with our client’s customers and stakeholders to deliver experiences that connect deeply with consumers and build brands.
June 2016 - Present Melbourne, Australia

Tribal Melbourne (DDB Group)

Lead UX Designer

Acting as lead User Experience Designer across Melbourne & Sydney, producing user-centred solutions to meet business goals and user needs through a variety of UX research, strategy and design methodologies.

Helped implement a Service Design approach to the agency workflow culminating in a shift in direction for the department and wider offering of services to meet the evolving needs of the agency's client base.
December 2015 - June 2016 Melbourne, Australia

Tribal Worldwide (DDB Group)

Senior Interaction Designer / Digital Art Director

Producing conceptual ideas, functional specifications, scamps, wireframing, user flows, user interface design, visual design, art direction and support across a wide variety of digital projects for well known Australian brands such as; Westpac, Porsche, Telstra, Forty Winks, Jeanswest, Officeworks, Daiso, Apia, AAMI, and Treasury Wine Estates (Wolf Blass, Penfolds, Lindeman's, Wynns, Devil's Lair etc).
June 2013 - December 2015 Melbourne, Australia

Big Red / Park Street

Freelance Senior Interaction Designer / Digital Art Director

Designing user interfaces and providing art direction, conceptual ideas and visual/interaction design across a variety of digital projects for various agencies across Melbourne including Tribal DDB and Big Red Digital. Clients included well known Australian and international brands such as; Coles, BP, Jetstar, Stubbies, Liquorland & FlyBuys.
January 2013 - June 2013 Melbourne, Australia

Primesight Ltd

Design Manager

Managing the design team for one of the UK’s largest Outdoor advertising companies, creating and developing the brands visual output and creative direction both on and offline.

Sole responsibility for implementing and managing the companies online presence, including the complete re-design and ongoing content management of the website as well as social media assets.

Managing team members and directing freelance support including photography and video production teams.

Producing creative Outdoor campaign proposals and solutions to both agencies and many of the the UK's top 100 companies.

Creation of all printed and online media including sales and marketing materials, presentations, product development brochures, emailers and direct mail to a consistent, high quality.

• Promoted to Senior Graphic & Web Designer after 6 months
• Achieved Star Performer of the year award 2011
• Awarded Performer of the quarter Q3 2012
• Promoted to management in 2012
• Created, lead and shaped the design strategy across the full portfolio of products and marketing collateral
• Managed and trained team members to deliver consistent high quality work to tight deadlines
• Worked closely with senior management on creative direction for the brand
• Supported the wider marketing and sales teams to hit commercial targets through idea generation and pitch material
• Provided website auditing, site mapping and creative direction
• Single handedly produced the site architecture, look and feel of the website and project managed the development and copywriting
• Lead the SEO, UX and social media strategy for the new site which lead to increased sales leads and site traffic
• Instigated new professional campaign photography procedure and after-sales initiative utilising social media for interplay with clients
• Directed and edited videos and photo shoots with animated sequences, titles and captions
• Gained stong print buying and negotiation experience
April 2011 - January 2013 United Kingdom


Freelance Senior Designer / Design Consultant

Freelancing in-house as a Graphic & Web Designer / Creative Artworker for various London based agencies / companies including Atkinson Associates, RPM, Lebara & Axa in-between travelling.
July 2010 - March 2011 United Kingdom

Lebara Mobile

Lead Designer UK & Spain

Brand development, Creation of both online & offline artwork for 8 major countries from advertisements and merchandise to above-the-line campaigns

Working within an in-house marketing department establishing and developing the identity of a market leading International telecommunications brand (Sunday Times top 5 growing UK companies). Providing an integral role in all marketing and brand communication material from POS to international advertising campaigns across all media.

• Management & training of freelance designers and artworkers
• Senior client handling
• Development of brand identity and acting as brand guardian
• Lead brainstorms, concept development, copy writing & presentation
• Working with multiple languages
• Motion/presentation graphics
• Above & below-the-line advertising campaigns
• Creation of: advertisements, merchandise, corporate brochure, internal branding, POS, packaging, posters, leaflets, outdoor etc.
• Flash banner creation, web site updates & maintenance
• Image retouching/photographic manipulation
• Development & implementation of brand guidelines

• UK • Australia • Germany • Spain • France • Netherlands • Switzerland
June 2008 - June 2010 London, United Kingdom

Octink (Previously Allsigns)

Designer/Creative Artworker

• Project management
• Creation of new artwork from POS, exhibition and poster graphics to hoarding layouts and vehicle livery
• Creation and use of artworking templates for several clients
• Technical specification & 3D drawings
• Image retouching/Photographic manipulation
• General Artworking Duties such as proofing & archiving
• Setting up artwork for large format printing

• Nokia • George Wimpey • St Pancras International

Programs Used:
• Adobe CS3 Suite(Indesign/Illustrator/Photoshop/Acrobat/Bridge)
• Quark Xpress 7
• Microsoft Office (Entourage, Powerpoint, Word, Excel Etc)
• Google Sketchup Pro (3D Drawing)
• Onyx (Ripping software & Postershop)
• Filemaker Pro
• Easycut
June 2007 - June 2008 London, United Kingdom


Senior Designer/Print Production Manager

• Project management
• Training and management of colleagues
• Client briefing / consultation
• Design and proofing of all graphics including POS, roller banners/popup stands, posters, flyers, vehicles
• Overseeing the production of all signs and graphics from prepress through to finishing
• Operation and maintenance of the large format printers (HP, Mutoh Rockhopper II & Canon 8400)
• Colour correcting/resizing and other print production processes through ripping software (Onyx)
• Retracing, creation and development of client’s logos and brand identity
• Site attendance & onsite installations of graphics, vinyl & signs

• BBC • Green Tomatoes • Scribbler • Ministry of Sound • Australian High Commission
October 2005 - June 2007 London, United Kingdom

Artis Projects Ltd


• Scheme Drawings for local planning authorities and councils using Quark and Indesign
• Technical & scaled drawings in AutoCAD, Illustrator and Photoshop
• Creation of new artwork & signage
• Photographic manipulation
• Manual layout drawings and designs
• Print production/ PDF creation and manipulation.

• Starbucks • Abbey National • Roadchef • Whitbread (Beefeater, Brewers Fayre, Brewsters)
July 2004 - October 2005 Greatworth, United Kingdom


De Montfort University

Bachelor of Art Honours, Graphic Design, New Media & Illustration

September 2000 - September 2003 Banbury, United Kingdom

Truro College

Advanced GNVQ: Art & Design, A-Level: Communication Studies Grade B

September 1998 - September 2000 Truro, United Kingdom


Gold Winner 2015 Sydney Design Awards

Service Design & User Experience - Telstra Discovery Store


Retail Design Institute (New York)

International Design Award - Telstra Discovery Store



Featured Projection: Interaction Design


Marketing Magazine Cover Contest

Winning Concept



Star Performer of the Year



Employee of the Quarter Q3



Adobe Creative Suite, Art Direction, Axure, Brand Identity, Concept Development, Copywriting, Craft, Creative Direction, Customer Journey Maps, CX, Digital Stategy, Display Advertising, Heuristic Analysis, Interaction Design, InVision, Management, Prototyping, Service Design Blueprints, Sketch, Team Leadership, UI Design , Usability, Usability Testing, User Experience, User Research , User Task Flows, UX Design, Visual Design, Wireframing,