Mark Di Somma

Always been a writer – love language with a passion – but just as fascinated by how and why companies and brands become uncompetitive and what can be done about that. I have a restless mind, a passion for words, brand and business, and this unrelenting curiosity. I’m preoccupied with what makes sec…

For me, there is nothing better than watching people regain a palpable sense of belief in what they do, what they collectively agree on, and what they intend to achieve. And, as a writer, I get a real kick out of putting language round that new position that is exciting, fresh and proprietary. My st…

Brand strategy: revitalising brands and their cultures Articulation: developing language systems Writing: to express, to explain, to excite, to inform, to include, to persuade. Pitchforking: helping companies win the business they want Speaking on compelling brands, purposeful cultures, responsible…