Marie Pacelli
Creative Direction & Design
Boston, MA, USAMarie is a multidisciplinary creative with 15+ years of experience in brand-focused design. She is a passionate conceptual problem solver and enjoys working collaboratively across teams. She implements brand strategy through creative assets such as event branding (in-person and virtual), run of show design, video, social campaigns, product launch collateral, photography, presentation design, packaging, and environmental design. Marie’s in-house experience has allowed her to understand current trends in both B2B and B2C marketing.
Work Experience
Zerto
Design Manager
Owns the creative process, execution and management of all design needs for a 700+ person global software company. Responsible for the branding and execution of all graphics, videos and run of show design for ZertoCON, the annual user conference, bi-annual product launches, web design, advertising campaigns, executive presentations and all content needs across the organization. Spearheaded and evolved brand guidelines. Leads and coordinates a team of external and internal designers. Serves as the go-to resource for the brand.
November 2014
- Present
Massachusetts, United States
Staples
Graphic Designer
• Lead designer for the Staples mobile app and the Staples iPad app launch campaign and a core designer for the Staples UX site refresh campaign
• Developed the identity for the Back to School 2014 campaign
• Championed the first two responsive infographics and have become the responsive infographic brand ambassador
• Established photography and creative guidelines for Staples Brand Products
• Developed the identity for the Back to School 2014 campaign
• Championed the first two responsive infographics and have become the responsive infographic brand ambassador
• Established photography and creative guidelines for Staples Brand Products
2010
- November 2014
Massachusetts, United States
The New England Institute Of Art
In-house Graphic Designer
• Facilitated the design rebrand of the College and the campus signage system
• Streamlined the online ordering system and lowered cost
• Implemented sustainable production practices for all marketing collateral
• Voted Employee of the Month September 2008 for, “her vision and ability to tackle any project…not to mention her boundless energy and good spirit.”
• Streamlined the online ordering system and lowered cost
• Implemented sustainable production practices for all marketing collateral
• Voted Employee of the Month September 2008 for, “her vision and ability to tackle any project…not to mention her boundless energy and good spirit.”
2006
- 2009
Brookline, Massachusetts, United States
The Cecil Group
Lead Graphic and Web Designer
Lead Graphic and Web Designer
• Lead designer for the Boston Main Streets storefront signage project
• Created the firm’s initial website
• 2003–2004 Junior Designer
• 2000–2002 Administrative Assistant
• Lead designer for the Boston Main Streets storefront signage project
• Created the firm’s initial website
• 2003–2004 Junior Designer
• 2000–2002 Administrative Assistant
2000
- 2006
Boston, Massachusetts, United States
Silverscape
Graphic Design Internship
• Graphic design support for a premier digital marketing agency
2005
- 2005
Boston, Massachusetts, United States
Education
The New England Institute Of Art
Bachelor of Science, Graphic Design
GPA 3.9
2003
- 2005
Brookline, Massachusetts, United States
Skills
Adobe Creative Suite,
Apparel Design,
Basic Word Press,
Conference Branding,
Marketing Strategy,
Microsoft Office,
Photography Direction,
Social Campaigns,
Vehicle Graphics,
Video Direction,
Visual Presentation,
Working Knowledge Of HTML And CSS. Mac And PC.,