Mariana Aspru
Brand Designer and Art Director
Meerbusch, GermanyAward Winning Brand Designer and Art Director with 7+ years of experience in digital and print advertising in charge of creative projects from concept to completion for large companies and international clients. Known for the ability to quickly understand a creative vision with less to no direction, I act as a bridge between innovative design, business strategy, and content creation to transform clients vision into reality and bring to life stand-out brands, so they can attract their ideal clients and ultimately increase their sales. With strong technical skills in Adobe Creative Suite such as Illustrator, InDesign, Photoshop, a business background and extensive experience in Keynote and Powerpoint slide presentation I had the privilege to cooperate with:
- Celebrities: Dave Stewart (Eurythmics), Hollie Stephenson Music
- Media: Required Reading, The Girls Lounge
- Forbes Leaders: Razvan Andrei Nacea
- Education: Megadodo Interactive
- Communication: Aiesec
- Financial: First Artist Bank, CPS
- Food and Drinks: CandL, Glasslock, Samkwang, SalleMa
- Health and Wellness: Vitagurl
- Consultants: Lankau GmbH, Transiris Corporation,
- Other: OMV Petrom, Inv8brands, Lennartz-web GmbH, Win Communication, The Living Well Co
See projects here: www.mariaspru.com
- Celebrities: Dave Stewart (Eurythmics), Hollie Stephenson Music
- Media: Required Reading, The Girls Lounge
- Forbes Leaders: Razvan Andrei Nacea
- Education: Megadodo Interactive
- Communication: Aiesec
- Financial: First Artist Bank, CPS
- Food and Drinks: CandL, Glasslock, Samkwang, SalleMa
- Health and Wellness: Vitagurl
- Consultants: Lankau GmbH, Transiris Corporation,
- Other: OMV Petrom, Inv8brands, Lennartz-web GmbH, Win Communication, The Living Well Co
See projects here: www.mariaspru.com
Work Experience
Mariana Aspru
Creative Director
Running a creative studio in digital and print advertising with an emphasis on Branding Identity, helping entrepreneurs transform their vision into reality, by creating stand out brands, so they can attract their ideal clients. Clients include Dave Stewart, Hollie Stephenson, Required Reading, TFQ, Razvan Andrei Nacea, CPS, Brandinginc., Lankau GmbH, Transiris, OMV.
Key successes include:
- Won the 1st prize of the FAB global creative branding design contest on Talenthouse out of 600 global participants. As part of the prize, I had the opportunity to work with the First Artist Bank and Dave Stewart Entertainment team in a project from their headquarter in Los Angeles, California.
- Conceptualized and designed FAB brand to help position the brand on top of their competitors which led to a campaign where FAB managed to raise $4Millions in 6 months.
- Helped strengthen the brand recognition with a new set of brand rules, redesigned logo, corporate identity, website and brand book for The Girls Lounge (TFQ) that led to bringing in influential partners such as Michelle Obama, Iman, etc.
- Designed and conceptualized the online presence of Razvan Andrei Nacea nominated Forbes 30 under 30 with the purpose to acquire a high-level position as an Executive Director in the US and EU market, including support with copywriting.
- Developed and created the content, logo, corporate identity and style guide brand book for The Guide reaching 18,574 Reads and 238,721 Impressions on publication at www.issuu.com
Key successes include:
- Won the 1st prize of the FAB global creative branding design contest on Talenthouse out of 600 global participants. As part of the prize, I had the opportunity to work with the First Artist Bank and Dave Stewart Entertainment team in a project from their headquarter in Los Angeles, California.
- Conceptualized and designed FAB brand to help position the brand on top of their competitors which led to a campaign where FAB managed to raise $4Millions in 6 months.
- Helped strengthen the brand recognition with a new set of brand rules, redesigned logo, corporate identity, website and brand book for The Girls Lounge (TFQ) that led to bringing in influential partners such as Michelle Obama, Iman, etc.
- Designed and conceptualized the online presence of Razvan Andrei Nacea nominated Forbes 30 under 30 with the purpose to acquire a high-level position as an Executive Director in the US and EU market, including support with copywriting.
- Developed and created the content, logo, corporate identity and style guide brand book for The Guide reaching 18,574 Reads and 238,721 Impressions on publication at www.issuu.com
September 2014
- Present
Germany
CandL
Design Team Lead
Promoted in the company from a full-time Marketing, Sales and Design intern to Design Team Lead and Assistant Manager in Marketing and Sales working with clients such as Glasslock, SalleMa, CandL, Misoli, Anylock, Eferta, etc. Key achievements and responsibilities include:
- Managed and coordinated the design process and a team of 3 people
Conceptualized and designed graphic and web design projects from concept to completion
- Created logos, business cards, corporate identities, icons, and label designs
- Modified and Improved product packaging designs and promotional materials
- Created promotional and graphical materials for print such as catalogs, banners, flyers
- Created photo collages, photo compositions, and retouched photos
- Created presentations and elaborated translations in English and Romanian
- Researched the market and conducted sales calls with customers
- Business development in Romania, Moldavia, Bulgaria, South Korea
- Traveled and participated in global exhibitions in Germany
- Managed and coordinated the design process and a team of 3 people
Conceptualized and designed graphic and web design projects from concept to completion
- Created logos, business cards, corporate identities, icons, and label designs
- Modified and Improved product packaging designs and promotional materials
- Created promotional and graphical materials for print such as catalogs, banners, flyers
- Created photo collages, photo compositions, and retouched photos
- Created presentations and elaborated translations in English and Romanian
- Researched the market and conducted sales calls with customers
- Business development in Romania, Moldavia, Bulgaria, South Korea
- Traveled and participated in global exhibitions in Germany
June 2013
- August 2014
Aachen, Germany
Lennartz-web
Graphic and Web Designer (internship)
- Created and redesigned logos, brands, illustrations
- Designed brochures, magazines, flyers, postcards
- Conceptualized websites and mobile layouts
- Designed brochures, magazines, flyers, postcards
- Conceptualized websites and mobile layouts
August 2012
- February 2013
Aachen, Germany
AIESEC International
Graphic Designer Voluteer
- Designed and developed marketing materials for promotional campaigns
- Provided inputs, feedback and guided the team to help accomplish our goals
- Managed the printing and distribution process
- Provided inputs, feedback and guided the team to help accomplish our goals
- Managed the printing and distribution process
August 2010
- July 2012
Aachen,
Education
Divine Living Academy
International Coaching and Business Training (2 years online and in person mentoring)
- 2 Comprehensive Year-Long Training to develop excellence in business, including international travels and masterminds to Dubai, Cannes, Montreal, Los Angeles
- Speaking on stage sharing my experience and being interviewed by Gina Devee
- Being interviewed by PadeeInternational Consulting and invited to speak to radio shows
- Subjects: Personal Development, Business, Sales, Branding and Online Marketing
- Speaking on stage sharing my experience and being interviewed by Gina Devee
- Being interviewed by PadeeInternational Consulting and invited to speak to radio shows
- Subjects: Personal Development, Business, Sales, Branding and Online Marketing
January 2017
- Present
California, United States
Ion Mincu University Of Architecture And Urbanism
Bachelor and Master of Urban Planning and Design (6 years long term high level education)
- Worked on projects in architecture, graphics, urban and interior design
- Hosted workshops, seminars and practice stages in design studios
- Developed the ability to research, using a critical and theoretical frame
- Led projects and teams of 8+ people and eld public speaking presentations
- Hosted workshops, seminars and practice stages in design studios
- Developed the ability to research, using a critical and theoretical frame
- Led projects and teams of 8+ people and eld public speaking presentations
October 2004
- February 2010
Romania
High School Of Environmental Protection
Graduate in Computer Science (4 years long term education)
- Baccalaureate Diploma of Computer Science
September 2000
- June 2004
Romania
Languages
English (Fluent),
German (Conversational),
Spanish (Beginner),
Romanian (Native),
Awards
Talenthouse In Colaboration With Dave Stewart And Michael Phillips
1st Prize Branding Award Winner over 600 global participants
2014
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Advertising,
Branding,
Business,
Business Development,
Coach,
Coaching,
Communication,
Consultant,
Content Writing,
Design,
Designer,
English,
Entrepreneurship,
Graphic,
Intuition,
Keynote ,
Leadership,
Listening,
Mac,
Marketing,
Mentoring,
Motivating,
Networking,
Online,
Pages,
Planning,
Sales,
Selling,
Social Media,
Social Media,
Speaking,
Strategy,
Teaching,
Team Leadership,
Training,
Translation,
Writing,
Communication Skills
- Excellent persuasive skills gained as a Sales and Marketing Assistant Manager
- Outstanding presentation skills gained in University and as a Real Estate Consultant
- Strong communication skills gained through my experience as a coach and speaker
- Outstanding presentation skills gained in University and as a Real Estate Consultant
- Strong communication skills gained through my experience as a coach and speaker
Organizational/Managerial Skills
- Strong leadership skills gained from team lead roles being responsible for a team of 3 people
- Excellent organizational skills gained as a coach by setting up goals and meeting deadlines
- Excellent organizational skills gained as a coach by setting up goals and meeting deadlines
Job Related Skills
- Outstanding motivational and interpersonal skills gained from being trained as a coach
- Attention to detail and strong problem-solving skills gained as a Designer and Creative Director
- Excellent command of Adobe Creative Suite: Illustrator, InDesign, Photoshop, Squarespace
Hobbies: Speaking, writing, painting, personal development, playing pool, traveling
- Attention to detail and strong problem-solving skills gained as a Designer and Creative Director
- Excellent command of Adobe Creative Suite: Illustrator, InDesign, Photoshop, Squarespace
Hobbies: Speaking, writing, painting, personal development, playing pool, traveling