Leading all concepts, visual design and compositions for any creative communication.
Also enriching Nexford’s brand guidelines and defining the best way to communicate a brand across all visual media.
I translate business strategies into creative communication and help to lead, guide and coach team members to deliver and enhance the brand image, needed concepts and visual design.

Duties and Responsibilities:
Leading all the work production in the creative department, developing creative guidelines, directing the activities of subordinates to maintain the agency’s standards of creative excellence and profitability while achieving the clients’ goals.
Also to supervise and manage functions like hiring and evaluating creative staff, interact with other agency departments to maintain communication and client satisfaction beside establishing schedules on short- and long-term projects.
Furthermore I attend planning meetings and make presentations to agency staff and clients to decide the strategic and creative direction of an advertising campaign and use my creative expertise to interpret a client's vision and make it a tangible and deliverable product.
Clients:
Al Ahly Sabbour, Burger King Gluf, Texas Chicken Gulf, Ford, ADIB bank, UNB bank and Add me.

Duties and Responsibilities:
Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion and collaborating with account management to obtain knowledge of the clients’ requirements. Also directing and motivating teams of art directors, illustrators, copywriters etc. to help them use their talents effectively. Additionally, I develop and execute account growth strategies with account core team members to meet account goals set by the engagement lead.
Clients:
La Poire, Beano's, Galleria40, White Bay, Blue Blue, ElSewedy development, Eterna Healthcare City, Gourment, Twin Plaza, AUB Bank, Sky investments and Merck Serono.

Duties and Responsibilities:
To lead and direct cross-disciplinary development and execution of short-term and long-term creative strategies. I was also responsible to support the Creative Director for representing and communicating Organic’s creative and business philosophy, methodology and capabilities to current and potential clients, as well as across all departments, business units and service lines.
Clients:
AAIB, Babyjoy, Coca-Cola CSR, Orascom development (Corporate, El Gouna, Chbika, Byoum), Daihatsu, Elmobasher (car finance), UIT (car dealer), Hino, Ford, Frico, MoneyGram, Tamarai, Dove, Wadi food and Crédit Agricole.
Awards:
Highly Commended (Marketing Award category),
Culfood awards 2012,
Wadi Food Client,
Surprise your food campaign.

Duties and Responsibilities:
To Handel the campaign from A-Z; positioning, putting the platform, main concept, the executions (TVC, radio, print, digital and creative media) regarding the corporate identity of the brand, Arabic headlines and making full presentation with rational.
Clients:
Al Ahram Beverages (Auld Stag, Château des Rêves, Chill, Drinkies, Gianaclis, ID Edge, ID Vodka and Stella Beer), Americana (Corporate and Greenland), Bayer, Cemex, Cheetos, City Stars, Mercedes-Benz, Daewoo Motors, Doritos, El Rashidi El Mizan (Corporate, Fundu and Munchy), Henkel (Fa, Persil and Pril), La Vache Qui Rit, Lay's Delights, Lecico, Pepsi (Pepsi, 7UP, Mirinda, Mountain dew and Aquafina for Egypt and North Africa) and Snikers.

Duties and Responsibilities:
To create concepts that function to sell clients product in a new and fresh way as well as having the visual language and capability to create the advertisements in both television and print format. My capabilities also extend through the line to logos catalogues and brochures. In fact there is very little that I have not been able to conquer.
Clients:
Calyon Bank, Egyptian Gulf Bank, Galaria Mall, Domty, Egyptian Cement Company, Fiat, Alfa Romio, Lavish furniture, Link Dot Net, MobiNil Business and Toshiba.

Duties and Responsibilities:
To take charge of briefs and handle them to execution including brainstorming and conceptual thinking. Also responsible for creating the look and feel of Ads for presentation, logo design, brochures and stationary.
Clients:
Baraka Optics, Beyti Milk, Cadboury and Star Net.
Awards:
I had 2 Posters published in a calendar to promote environment awareness in a competition for the Ministry of the Environment.