Showcase & Discover Creative Work

Marco Caridad

Art Director

Miami, FL, USA
I am a creative problem solver who is living without the fear of making mistakes. First, I consider that being authentic is very important to create unforgettable ideas and products. Second, being consistent allows me to increase my client’s confidence. Third, being reliable transmits my ethical sense and values as a passionate professional. Fourth, being curious and asking for brief details provides me with a clear idea of expectations. Finally, thinking that anything is possible provides me with an incredible imaginative perspective, which makes me produce various options of creative work that evolve within unbelievable solutions. As Linus Pauling said, “The best way to have a good idea is to have a lot of ideas.”

Work Experience

Imagen TMA

Art Director

• Design, coordinate and produce traditional and digital advertising campaigns, micro-sites and websites
• Video edition and motion graphics
• Coordination of freelance production artists to work within high volume Advertising campaigns for Simply Healthcare and Tenet
• Vendors selection and budgeting
• Mentor for the Internship Program
May 2014 - Present Florida, United States

Mestizo

Art Director / Strategist

• Design and build iPad App and e-Learning website for Visit Florida
• Design micro-site for Visit Kissimmee
• Design the International travel retail catalogs for Delta Airlines and Hawaiian Airlines into English, Chinese, Korean and Japanese
• BTL - Event planning for Fernando Arcay Special Events
• Design interactive, static, and animated graphic pieces for Johnnie
Walker and Toyota's digital campaigns
• Storyboards and TV production for Ideal Mobile
July 2013 - May 2014 Florida, United States

Meditab Software

Senior Graphic Designer

• Develop branding and campaigns for Meditab and their partners
• Design corporate layouts templates
• Design email campaign templates
• Develop social media strategy and videos
• Direct and retouch corporate photoshoot
September 2011 - June 2013 Florida, United States

Cadena Capriles

Graphic Artist / Infographer

• Research trends and innovative topics
• Conduct interviews
• Design statistical infographics
• Work with journalists to conceptualize and design the infographics
• Ensure that all digital and print products conform with the corporate visual identity guidelines and style for every publication
2008 - 2010 Venezuela

Kayak Group

Art Director / Producer

• Conceptualization and direction of artistic talent for storytelling experiential marketing campaigns for brands such as Master Card, Movistar and Kimberly-Clark
• Direction and production for theatrical performances like "Proyecto 2 Mishima", "A Palabras Necias... Bocas Mudas", "Un ángel de Regalo”, within the Symphonic Orchestra of Zulia, and "Palabras Agotadas" (budget, set design, casting, lighting, costumes, music and video edition)
• Coordination of educational pro-bono programs for children
2005 - 2010 Venezuela

Plus Publicidad

Graphic Designer

• Artwork production for campaigns
• Spanish copy-writing
• Casting & storyboards for TV productions
• Photo-retouching
2006 - 2008 Venezuela

Education

Miami International University Of Art & Design

Master’s Degree in Design and Media Management

2015 - 2016 Miami, Florida, United States

Universidad Del Zulia

Bachelor's degree, Graphic Design

2002 - 2008 Maracaibo, Venezuela

Fine Art School - Neptali Rincon

Associate in Fine Arts

2001 - 2003 Maracaibo, Venezuela

Languages

English (Fluent),
Spanish (Native),

Awards

La Cadena Capriles

Cadena Capriles (Grupo Últimas Noticias) Infographic Annual Award 2010

2010

Skills

Artist, Catalyst / Co-creator, Communicator, Design Thinking, Investigator / Researcher, Project Manager, Strategy,

Additional Honors & Awards

Infographic of the month (Grupo Últimas Noticias):
• September 2009
• October 2009
• November 2009
• December 2009
• January 2010

PEDAGOGICAL EXPERIENCE

Universidad Catolica Andres Bello

Caracas, Venezuela Professor of Graphic Arts
2009-2010

PROFESSIONAL AFFILIATIONS

Former Board Director of AIGA – Chapter Miami