Showcase & Discover Creative Work

Marco Caridad

Art Director + Freelance

Miami, FL, USA
Seasoned Art Director, Web Designer, and Visual Artist who possesses exceptional illustrative, photographic, infographic, branding, design and concept skills, while being analytical, organized, creative and proactive. Leadership and team experienced. Extensive knowledge and experience with design programs such as Illustrator, Photoshop, Dreamweaver and Lightroom, along with an understanding of HTML, CSS, After effects, 3D Max and Flash.
Work Experience
Coral Gables, FL, USA
May 2014Present
Art Director
Working from a brief with a creative director and a copywriter, generating ideas to present to the client • Designs to produce an effective advertising campaign • Commissioning specialists, to work on projects • Editing the final results for presentation to the client.
Miami, FL, USA
Jul 2013May 2014
Art Director + Freelance Graphic Designer
Clients:
Jeffrey Group (DELTA AIRLINES, LIPTON, HAWAIIAN AIRLINES, and OCEAN SPRAY), Art of Hair Centers, Ideal Mobil, NGW Electronic Cigarettes, Dr Orcasita and Associates, and MGSCOMM (TOYOTA COROLLA – CAMRY)

Design the International Fall Catalog for Delta Airlines including Chinese, Korean and Japanese languages • Booth design • Brochure Design • Catalog design (small and digital versions) • Training and coordination of new designers • Cover illustration for magazines • Design concepts that meet the business objectives of the organization’s clients and that advance brand strategy • Establish creative for the entire line of online services and programs • Manage multiple projects from concept through completion • Design concepts that meet the business objectives of the organization’s clients and that advance brand strategy • Establish creative for the entire line of online services and programs • Generate multiple concepts for client’s projects • Work with the account team, strategy team, and copywriters to develop concepts • Work with outsourcing teams to generate ideas for pitching and proposals.
Design interactive, static, and animated graphic pieces for Toyota online environments • Illustrate storyboards for TV commercials • Contribute new ideas and interactive design solutions for a diverse range of media.
FL, USA
Sep 2011Jun 2013
Senior Graphic Designer - producer
Regularly meet with client’s account managers to discuss business objectives and requirements, while interpreting the client's business needs and developing a concept to suit their purpose. Budget development and tracking • Produce ideas and concepts for the company’s largest client, Meditab Software along smaller clients • Work with social media, and photography • Design layouts, pages ready for print and develop interactive design
Caracas, Venezuela
20082010
Infographer
Research and suggest news topics • Interview sources and design informative diagrams, among others • While utilizing analytical design and statistical data, create print products that convey complex data with clarity and innovation • Work with staff to conceptualize, plan, and implement a variety of products • Design data visualization solutions to convey complex information; create storyboards, prototypes, flow diagrams, sample screens, and other elements • Ensure that all products conform with the corporate visual identity guidelines and style
Maracaibo, Venezuela
20052009
Creative Coordinator
Conceptualization and coordination of artistic design for experiential marketing campaigns and theatrical performances • Set design, including lighting and costumes • Coordination and participation of theatrical and educational workshops for children in rural areas
Maracaibo, Venezuela
20082009
Graphic Designer/Copywriter
Design graphic concepts • Write campaign concepts • Illustrations, storyboards and castings for TV productions • Preprint artwork
Maracaibo, Venezuela
20052008
Ideaz Servicios Publicitarios
Junior Graphic Designer
Photography • Develop campaign concepts • Illustrations, storyboards and castings for TV productions • Design graphic concepts • Preprint artworks
Education
Maracaibo, Venezuela
20022008
Bachelor's degree, Graphic Design
Maracaibo, Venezuela
20012003
Fine Art School - Neptali Rincon
Associate in Fine Arts
Languages
 
English (Fluent), Spanish (Native)
Skills
 
3D Max, Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Lightroom, Adobe Muse, Adobe Premier, Autocad, Photo Manipulation
Awards
2010
Visual Artist Award
Additional Honors & Awards
1. Recognition #1
Art work “Puntos de Embotellamientos que son Intervenidos” was selected as the winner of the Graphic Designer Award of the Newspaper “Ultimas Noticias” for the month of September 2009.

2. Recognition #2
Art work “Historia de la Etnia Indigena de los Yukpasi” was selected as the winner of the Graphic Designer Award of the Newspaper “Ultimas Noticias” for the month of October 2009.

3. Recognition #3
Art work “Cristiano Ronaldo Regresa a Tiempo” was selected as the winner of the Graphic Designer Award of the Newspaper “Lider en Deportes” for the month of November 2009.

4. Recognition #4
Art work “Un x Vargas” was selected as the winner of the Graphic Designer Award of the Newspaper “Ultimas Noticias” for the month of December 2009.

5. Recognition #5
Art work “Esta Semana Inician Siembra Terrestre de Nubes” was selected as the winner of the Graphic Designer Award of the Newspaper “Ultimas Noticias” for the month of January 2010.
PEDAGOGICAL EXPERIENCE
Universidad Catolica Andres Bello

Caracas, Venezuela Professor of Graphic Arts
2009-2010
PROFESSIONAL AFFILIATIONS
Board Director of AIGA – Chapter Miami

• Oversees the development of the chapter and ensures that chapter activities are in alignment with its mission and annual
strategic goals.
• leads and prioritizes chapter operations and delegates workload to ensure board efforts are in the best interest of the
chapter’s members as well as its financial and organizational health
• leads the chapter’s board of directors, which is responsible for the overall health and well-being of the chapter.