Working from a brief with a creative director and a copywriter, generating ideas to present to the client • Designs to produce an effective advertising campaign • Commissioning specialists, to work on projects • Editing the final results for presentation to the client.
Coral Gables, Florida, United States
Art Director + Freelance Graphic Designer
Jeffrey Group (DELTA AIRLINES, LIPTON, HAWAIIAN AIRLINES, and OCEAN SPRAY), Art of Hair Centers, Ideal Mobil, NGW Electronic Cigarettes, Dr Orcasita and Associates, and MGSCOMM (TOYOTA COROLLA – CAMRY)
Design the International Fall Catalog for Delta Airlines including Chinese, Korean and Japanese languages • Booth design • Brochure Design • Catalog design (small and digital versions) • Training and coordination of new designers • Cover illustration for magazines • Design concepts that meet the business objectives of the organization’s clients and that advance brand strategy • Establish creative for the entire line of online services and programs • Manage multiple projects from concept through completion • Design concepts that meet the business objectives of the organization’s clients and that advance brand strategy • Establish creative for the entire line of online services and programs • Generate multiple concepts for client’s projects • Work with the account team, strategy team, and copywriters to develop concepts • Work with outsourcing teams to generate ideas for pitching and proposals.
Design interactive, static, and animated graphic pieces for Toyota online environments • Illustrate storyboards for TV commercials • Contribute new ideas and interactive design solutions for a diverse range of media.
- May 2014
Miami, Florida, United States
Senior Graphic Designer - producer
Regularly meet with client’s account managers to discuss business objectives and requirements, while interpreting the client's business needs and developing a concept to suit their purpose. Budget development and tracking • Produce ideas and concepts for the company’s largest client, Meditab Software along smaller clients • Work with social media, and photography • Design layouts, pages ready for print and develop interactive design
- June 2013
Florida, United States
Research and suggest news topics • Interview sources and design informative diagrams, among others • While utilizing analytical design and statistical data, create print products that convey complex data with clarity and innovation • Work with staff to conceptualize, plan, and implement a variety of products • Design data visualization solutions to convey complex information; create storyboards, prototypes, flow diagrams, sample screens, and other elements • Ensure that all products conform with the corporate visual identity guidelines and style
Conceptualization and coordination of artistic design for experiential marketing campaigns and theatrical performances • Set design, including lighting and costumes • Coordination and participation of theatrical and educational workshops for children in rural areas
Design graphic concepts • Write campaign concepts • Illustrations, storyboards and castings for TV productions • Preprint artwork
Ideaz Servicios Publicitarios
Junior Graphic Designer
Photography • Develop campaign concepts • Illustrations, storyboards and castings for TV productions • Design graphic concepts • Preprint artworks