I am a part of the digital out-of-store team which focuses on all design for the Petsmart website, email, and small print that travels out of the store with the customers. My primary day-to-day is email campaigns where I work with the CRM team to craft designs for various email channels.

Help color manage brands via ink draw down request and analyze and give feedback to vendors and printers on color correction. Prepare files for print release, approve press proofs and archive files. Convert 2D images to 3D renders for digital asset library for multiple teams to use. Work efficiently with project management tools and file naming conventions to stay on task and organized.

Imagine Inc is a arts and crafts supply company which primilarly distibutes Tsukineko (Japan) products to the Americas. Imagine sells ink pads to major retailers such as Amazon, Joann's Fabric and Michaels Craft Stores.

I designed and established effective brand guidelines for creative print packaging and digital imagery for social media. Created art and illustrations for content creation and publishing deadlines, directed marketing campaigns for product announcements and releases, monthly email newsletters, social media scheduling and publishing. Developed a system for SEO research for improved traffic and content, prepared photography layouts and edited media for clear and consistent visual communication.
Key results: increase in online engagement by 60% and increase in B2B sales by adding 6 SKUs of a new product line into major retail stores.

Managed marketing efforts to promote monthly art exhibits, digital design,
writing call for art posts, engaging with social media, complied press releases, and generated website updates for weekly and quarterly community ceramic classes. Advised on rebranding of Clayfest Northwest, an annual non-profit
fundraiser for the arts community.
Key results: increased focus on beauty of ceramic art and fundraising.

Studied and researched films for content creation and critique for the film section of a Wordpress blog. Attended and engaged with local film festival organizers, marketing associates and prepared weekly and monthly essays on film culture and topics.
Key results: increased traffic to arts blog and credibility.

Typography I & II

Upper Level Courses included "Forms of Narrative" an exploration in how different narratives function in film, book and graphic novel form. We look at the Maltese Falcon, a film nior starring Humprey Bogart, and compared the film to the novel and a graphic novel. Super fun class.