Marcelo Ferraz

Senior Designer

Curitiba, Brazil
Current Senior Designer at Rise New York & Partners, with more than 13 years of experience in design and art direction.

I started my career as a designer at Uninter, one of the largest educational groups in Brazil, where I worked for 4 years helping and supporting the communication and the marketing team to help more than 180,000 people across the country to get access to college.

In 2011, I became a freelancer, working on big projects that helped me on getting a new perspective of the industry making me finally realize that was ready to take on more senior responsibilities.

In 2012, I joined the WPP Agency Master Communication, which is one of the largest advertising agencies in the south of Brazil. There, I worked as a designer and art director for 5 years, Concepting and Developing Campaigns for clients such as Bosch, Volvo, Electrolux, Correios, Positivo, Bank of Brazil, among others.

In 2017, I left Master to be responsible for the whole creative department of Paraná Clube, one of the largest soccer clubs in the south of country. During my time there, we created numerous successful marketing campaigns, redesigned the visual identity, improved the club merchandising and created a new membership program. We also did the biggest launch event in the club's history by launching together the new uniform, and the new membership program — which helped fans to reconnect with the club once again.

As a side project, I run a photography TV series called "No Olhar Tv", a source of inspiration for thousands of people that love photography worldwide. The videos are recorded from reports, observations, visual languages, ​​and peculiarities of big Photography names in Brazil. The content brings a fresh take on the art of the clicks. The series is an innovative way to conceptualize the vast collection of the Brazilian cultural background, available in docu-style episodes giving content to viewers that are lacking this type of content.

Work Experience

Independent Graphic Designer

Graphic Designer

September 2016 - Present

Paraná Clube Brasil

Graphic Designer

July 2015 - August 2016 Brazil

Master Comunicação

Graphic Designer

November 2011 - June 2015 Curitiba, Brazil

Programa No Olhar

Graphic Designer

February 2013 - May 2015 Curitiba, Brazil

Grupo Uninter

Graphic Designer

March 2008 - June 2011 Curitiba, Brazil

Blink Promoções

Graphic Designer

February 2007 - March 2008 Brazil